Feb 21, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Coles College of Business


Michael J. Coles College of Business

Programs

Certificate

Formal Minor

Courses

  • CSCH 4010:Applied Leadership in Business

    3 Credit Hours
    Prerequisite: Business Majors: Admission to Coles College of Business and admission to the Coles College Scholars program; Non-business Majors: Not available to non-business majors.
    This course focuses on leadership as an inward and personal journey of service to others and requires students to engage in an in-depth self-examination of skills, personality, and attitudes to increase self-awareness of leadership competencies. Students will be exposed to leadership cases as well as interact with business community leaders to develop insights and then apply this for their personalized leadership development.

    Notes: This course is the first of the five required courses for the Coles Scholars Program.
  • CSCH 4020:Critical Thinking and Decision Making

    3 Credit Hours
    Prerequisite: Business Majors: Admission to Coles College of Business, admission to the Coles College Scholars program, and CSCH 4010 ; Non-business Majors: Not available to non-business majors.
    In this course, students are exposed to critical thinking and decision-making theory, methodology and tools. In addition to the theory of knowledge and the “ways of knowing,” students will learn to identify key assumptions, evaluate, and develop and test appropriate hypotheses within the context of large and small problem-solving situations. There is an emphasis on a variety of problems, including those that deal with uncertainly, equivocality, and factors that are measurable and hard to quantify.

  • CSCH 4030:Immersion Experience

    3 Credit Hours
    Prerequisite: Business Majors: Admission to Coles College of Business, admission to the Coles College Scholars program, and CSCH 4020 ; Non-business Majors: Not available to non-business majors.
    In this course, students enrolled in the Coles College Scholars Program will participate in an immersion experience designed to immerse students in a business or technology environment focused on student learning. Students will utilize leadership and teaming skills learned in CSCH 4010 and problem-solving and decision-making techniques practiced in CSCH 4020 to work together as a team to solve problems. Through this active participation in the immersion experience, scholars will gain an understanding of the multi-dimensional challenges and opportunities faced by businesses.

  • CSCH 4040:Consulting & Change Management

    3 Credit Hours
    Prerequisite: Business Majors: Admission to Coles College of Business, admission to the Coles College Scholars program, and CSCH 4020 ; Non-business Majors: Not available to non-business majors.
    This course focuses on the processes and actions used by experts to help others improve their business practices. This course will introduce students to both the processes, such as contracting, data gathering, and delivery, as well as the human interactions that underlie effective consulting engagements. The course will draw on a variety of resources and guest speakers in the classroom, as well as applied experiences at local firms where teams of students will engage and work with “clients” on current challenges faced by the firm.

  • CSCH 4050:Business Intelligence

    3 Credit Hours
    Prerequisite: Business Majors: Admission to Coles College of Business, admission to the Coles College Scholars program, and CSCH 4040 ; Non-business Majors: Not available to non-business majors.
    This course will walk students through the process of defining problems in business, developing “hypotheses,” determining appropriate data for testing, collecting the data, and analyzing it. The course will leverage the concepts from CSCH 4020, as well as statistics background, and modern technology for dealing with datasets, large and small. There will be a focus on dealing with large data sources, planning business strategies for collecting data over time, and how best to share results.

  • School of Accountancy

    (470) 578-6084

    The School of Accountancy aspires to be a nationally recognized leader in influencing the accounting profession by educating our students, performing relevant research, and engaging with the profession.

    The School of Accountancy offers an Accounting major that prepares students for careers in the field of Accounting. Graduate programs are also offered (described in the KSU Graduate Catalog). The State of Georgia requires everyone who wishes to be licensed as a Certified Public Accountant (CPA) to have five years of education (150 semester hours), including a baccalaureate degree. Completion of 123 hours is required to earn the Bachelor’s degree; hence 27 additional hours are needed to become a CPA. While these can be undergraduate hours, the faculty recommends that prospective CPAs earn a specialized Master’s degree in Accounting to satisfy the five-year requirement.

    The primary objective of Accounting is to provide useful information for economic decisions. It involves measurement, communication and analysis of financial data. Accounting provides the system for collecting and interpreting the information and reporting it to those who need it, whether inside or outside of the organization.

    Upon graduation, Accounting majors have a wide range of job opportunities. Many go into public practice (CPA firms), which involves independent auditing, accounting, consulting and tax services provided to clients. This is the traditional path for becoming a CPA. Others choose private accounting, becoming financial, tax, systems or managerial accountants or internal auditors in business and industry. Still others enter the specialized fields of not-for-profit or governmental accounting. Accounting also serves as a solid background for graduate work in any business area or law. Many find rewarding lifetime careers in Accounting; others use it as a stepping-stone to high-level management positions.

    All business majors at Kennesaw State University take two Accounting courses, which provide the basic understanding of accounting necessary to support any business program of study. Success in business requires an understanding of accounting. Non-business majors also benefit from taking introductory accounting courses because they learn basic concepts useful in running a business, investing and so forth. The Coles College business law faculty are also housed in the School of Accountancy. All business majors must take one Business Law class. Elective courses are offered in areas such as consumer law, real estate law, and negotiation. Minors are available in both Accounting and Business Law.

     

    Programs

    Baccalaureate

    Certificate

    Formal Minor

    Courses

  • ACCT 2101:Principles of Accounting I

    3 Credit Hours
    Prerequisite: Business Majors: ENGL 1101  and MATH 1111  or higher; Non-business Majors: ENGL 1101  and MATH 1101  or higher.
    A study of the underlying theory and application of financial accounting concepts.

     

  • ACCT 2102:Principles of Accounting II

    3 Credit Hours
    Prerequisite: ACCT 2101  
    A study of the underlying theory and application of managerial accounting concepts.

  • ACCT 3100:Intermediate Financial Accounting I

    3 Credit Hours
    Prerequisite: Grade of “B” or higher in ACCT 2101  and ACCT 2102 , and minimum GPA of 2.0
    This course focuses on the collection, analysis, and reporting of financial accounting information. The course includes theory and application of financial accounting concepts within the framework of accounting as an information system. The course also covers several technical accounting topics from a preparer’s perspective.

  • ACCT 3200:Concepts in Federal Taxation

    3 Credit Hours
    Prerequisite: Grade of “B” or higher in ACCT 2101  and ACCT 2102 , and a minimum GPA of 2.0
    Focuses on the fundamental principles and concepts applicable to tax liability determination and tax planning, including an introduction to tax research methodology.

  • ACCT 3300:Accounting Information Systems

    3 Credit Hours
    Prerequisite: ACCT 3100  with minimum GPA of 2.0 and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A continuation of accounting transaction processing concepts; internal controls and systems analysis and design.

  • ACCT 3397:Internship and Experiential Learning in Accountancy

    0-12 Credit Hours
    Prerequisite: Admission to the Coles College Undergraduate Professional Program, a grade of “C” or better in ACCT 3100 , approval of the Career and Internship Advisor (KSU Career Planning and Development), and a minimum GPA of 3.0.
    This is a supervised work experience of one academic semester with a previously approved business firm, private agency or government agency. This course is designed to provide hands-on experiences and challenges to help students develop and improve their skills and problem-solving abilities. Prior to enrolling in this course, students are responsible for working with their Career & Internship Advisor to secure an approved internship position. Current and prior work experience does not qualify for credit. Graded assignments are required to receive credit.

    Notes: This course will be graded on an S/U basis. This course may only be used in the Business Electives area of a BBA.
  • ACCT 4050:Intermediate Financial Accounting II

    3 Credit Hours
    Prerequisite: ACCT 3100 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or  student in a Coles College Partner Program that includes this course.
    A continuation of intermediate financial accounting theory and applications, with a focus on detailed technical topics and specialized problems.

  • ACCT 4100:Advanced Financial Accounting

    3 Credit Hours
    Prerequisite: ACCT 3100  and ACCT 4050 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Study of specialized topics in financial accounting, including business combinations, consolidations, and partnerships.

  • ACCT 4150:Auditing and Assurance

    3 Credit Hours
    Prerequisite: ACCT 3100  and ACCT 3300 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course teaches audit theory, attestation, and assurance services. It focuses on the concepts of risk, control, evidence, and ethics for financial reporting and internal control purposes.

  • ACCT 4152:Internal Auditing

    3 Credit Hours
    Prerequisite: ACCT 3100  and ACCT 3300 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course covers internal auditing from a broad perspective to gain a further understanding of the internal audit profession as well as governance, risk assessment, controls, and audit concepts that the internal auditors need to know and understand.

  • ACCT 4200:Advanced Managerial Accounting

    3 Credit Hours
    Prerequisite: ACCT 3100 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Focuses on specialized topics in managerial accounting theory and application.

  • ACCT 4250:Advanced Taxation

    3 Credit Hours
    Prerequisite: ACCT 3100  and ACCT 3200 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A continuation of income tax concepts, types of taxpayers, decision making strategies, tax research and planning, professional standards and ethics, and the relationship and differences between financial and tax accounting.

  • ACCT 4300:International Accounting

    3 Credit Hours
    Prerequisite: ACCT 3100  and ACCT 4050 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Introduction to accounting-related skills, tools, and knowledge sets useful in the context of investment in and management of international enterprises. Covers translation of foreign currency financial statements, accounting for foreign-currency transactions and hedges, comparative accounting and disclosure, ethics and other relevant topics.

  • ACCT 4350:Accounting Systems Audit and Control

    3 Credit Hours
    Prerequisite: ACCT 3100  and ACCT 3300 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or  student in a Coles College Partner Program that includes this course.
    The study of the control and security of accounting information systems with an auditing perspective. Topics covered include: the quality of information, information technology (IT) audit process, types of IT audits, ethics, fraud, forensic auditing, computer assisted audit tools and techniques, and IT governance.

  • ACCT 4400:Directed Study

    1-3 Credit Hours
    Prerequisite: ACCT 3100 , 60 credit hours with a minimum GPA of 3.0, admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course, and approval of instructor and the Director of the School of Accountancy prior to registration.
    Special topics of an advanced nature not in the regular course offerings.

  • ACCT 4490:Special Topics in Accounting

    3 Credit Hours
    Prerequisite: ACCT 3100 , 60 credit hours with a minimum GPA of 2.0, admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course, and approval of instructor and the Director of the School of Accountancy prior to registration.
    Selected special topics of interest to faculty and students.

  • ACCT 4550:Accounting Data Analytics

    3 Credit Hours
    Prerequisite: ACCT 3100 , ACCT 3300  and ACCT 4050 ,  60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course. Concurrent:
    ACCT 4150 
    Knowledge of and competencies in data analytics has been identified as one of the growing needs for future accountants in all practice fields. This course will introduce students to this topic and have students use hands on analytic tools such as Microsoft Access and other data analysis software.

  • ACCT 4600:Governmental and Not-for Profit Accounting

    3 Credit Hours
    Prerequisite: ACCT 3100 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Study of accounting and reporting practices for state/local governments and not-for-profit organizations. Course includes consideration of current events and other topical issues related to governments and not-for-profit organizations.

  • ACCT 4700:Valuation of Closely Held Businesses

    3 Credit Hours
    Prerequisite: ACCT 3100  and ACCT 3200 , FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    The study of fundamental concepts and valuation methods used to value a closely held business when there is no established market price. When determining the future benefit stream of a business entity and the associated risk, concepts from finance, economics, accounting and taxation will be incorporated.

  • ACCT 4800:Fraud and Forensic Accounting

    3 Credit Hours
    Prerequisite: ACCT 3100 , 60 credit hours with a minimum GPA of 2.0, and admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course will introduce students to a variety of fraud topics, including occupational fraud and fraudulent financial reporting. In addition, the students will explore the foundations of forensic accounting, including fraud examination techniques. The course uses a mix of articles, cases, and classroom discussion.

  • BLAW 2200:Legal and Ethical Environment of Business

    3 Credit Hours
    Prerequisite: ENGL 1101  
    Covers torts, contracts, government regulation of business and the legal system. Also addresses ethical issues arising in business internal and external relationships.

  • BLAW 3400:Negotiation

    3 Credit Hours
    Prerequisite: BLAW 2200  with minimum grade of “C”, 60 credit hours with a minimum GPA of 2.0, and (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course).

     
    An examination of the theory and practice of negotiation. In addition to reviewing readings, students will participate in simulations and discuss negotiation cases to broaden their negotiating techniques.

  • BLAW 4100:Advanced Business Law

    3 Credit Hours
    Prerequisite: BLAW 2200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A study of legislation regulating business partner-ships, corporations, commercial paper, secured transactions, sales, consumer credit and bankruptcy.

  • BLAW 4200:Employment Law

    3 Credit Hours
    Prerequisite: BLAW 2200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A study of the influence of law on the personnel function, with special emphasis on discrimination laws and affirmative action issues. Provides an overview of various federal laws such as the National Labor Relations Act, The Fair Labor Standards Act and ERISA.

  • BLAW 4300:Real Estate Law

    3 Credit Hours
    Prerequisite: BLAW 2200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Designed to provide the business student with an understanding of the nature, sources and principles of real estate law, and its importance in the business environment. Topics include: real property; contracts involving real estate, deeds and titles; transfer of real estate, mortgages, liens, zoning and land use controls, condemnation, real estate agents and landlord-tenant law.

  • BLAW 4400:Directed Study

    1-3 Credit Hours
    Prerequisite: BLAW 2200 , 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and the Director of the School of Accountancy prior to registration.
    Special topics of an advanced nature not in the regular course offerings.

  • BLAW 4490:Special Topics In Business Law

    1-3 Credit Hours
    Prerequisite: BLAW 2200 , 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and the Director of the School of Accountancy prior to registration.
    Selected topics of interest to faculty and students.

  • BLAW 4500:Franchise Law

    3 Credit Hours
    Prerequisite: BLAW 2200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Designed to provide the business student with an understanding of the nature, sources and principles of franchise law and its importance in the business environment. Topics include: fundamentals of franchising, intellectual property, FTC Rules and disclosure, requirements of franchise registration and business opportunity law and earnings claims.

  • BLAW 4600:International Law: Business Applications

    3 Credit Hours
    Prerequisite: BLAW 2200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or  student in a Coles College Partner Program that includes this course.
    Examines the international legal system and alter-native means of international dispute resolution. Covers laws that determine when and under what conditions companies are allowed to do business abroad. Cases used to explore choosing the most appropriate business relationship and entering the most advantageous agreement.

  • BLAW 4960:Current Issues in Business Ethics and Law

    3 Credit Hours
    Prerequisite: BLAW 2200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or  student in a Coles College Partner Program that includes this course.
    An examination of contemporary issues in legal and ethical behavior in organizations. Stresses the application of ethical principles to business.

  • Economics, Finance and Quantitative Analysis

    (470) 578-6091

    The Department of Economics, Finance & Quantitative Analysis offers curricula designed to prepare students for careers in the fields of economics and finance. B.B.A. majors are offered in Economics and in Finance. Minors are offered in both areas also.

    Economics is the study of how households and businesses decide what to produce, how to produce it and how to distribute it. It examines how individual households and firms within the economy operate. The emphasis in Economics is on using analytical methods to determine the most efficient means to reach various goals.

    Economics graduates have been successful in securing positions in management, sales, financial research, economic planning, and personnel with employers in industry, trade, banking and government. They are also prepared for graduate study in economics, law and business. Within the Economics Major there is a broad range of intellectual challenges. Branches of Economics overlap such diverse areas as politics, mathematics, finance, sociology, history, international business, management and psychology.

    Finance has evolved into an analytical discipline dealing with the acquisition and disbursement of funds. The field of Finance shares common borders with at least three other disciplines. Imports include financial analysis from Accounting, risk quantification and valuation theory from Economics, and financing techniques and market savvy from Investments.

    Many financial executives rise to the top of the organizational chart. Those with an aptitude for finance include bankers, stockbrokers, financial analysts, portfolio managers, financial consultants, investment bankers and personal financial planners.

     

     

    Programs

    Baccalaureate

    Formal Minor

    Courses

  • ECON 1000:Contemporary Economic Issues

    2 Credit Hours
    This course provides students with the knowledge and tools necessary to critically examine social and policy issues from an economic perspective. Fundamental economic questions as they relate to individuals, firms, and society in the modern global world are addressed. Students learn about different economic systems, how markets function, the role of government in the economy, the basis for international trade, measurement of macroeconomic performance, and the impact of globalization on living standards and economic growth.

  • ECON 2105:Principles of Macroeconomics

    3 Credit Hours
    Prerequisite: Business Majors: MATH 1111   or higher; Non-business Majors:MATH 1101  or higher
    This principles of economics course is intended to introduce students to concepts that will enable them to understand and analyze economic aggregates and evaluate economic policies.

  • ECON 2106:Principles of Microeconomics

    3 Credit Hours
    Prerequisite: Business Majors: MATH 1111  or higher; Non-business Majors: MATH 1101  or higher.
    This principles of economics course is intended to introduce students to concepts that will enable them to understand and analyze structure and performance of the market economy.

  • ECON 2300:Business Statistics

    3 Credit Hours
    Prerequisite: Business Majors: MATH 1111 ; Non-business Majors: MATH 1101   
    An introduction to descriptive and inferential statistics with an emphasis on business applications. Topics covered include data summarization, probability distributions, sampling methods, confidence intervals, hypothesis testing, online data sources, and ethics in research. Small case studies are used to illustrate statistical applications within business settings.

  • ECON 3300:Applied Statistical and Optimization Models

    3 Credit Hours
    Prerequisite: IS 2200  and (ECON 2300  or STAT 1401 ), 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course will convey a working knowledge of several of the most commonly employed quantitative models to support data analysis and improved decision-making within a business environment. Students will learn to identify and apply the appropriate modelling techniques as well as how solve the resultant models via spreadsheet tools and applications. In addition, the course promotes and develops problem-solving and critical thinking skills through the evaluation of problem scenarios and short case-studies.

  • ECON 3397:Internship and Experiential Learning in Economics

    0-9 Credit Hours
    Prerequisite: Admission to the Coles College Undergraduate Professional Program, ECON 2105 , ECON 2106 , and ECON 2300 , approval of the Career and Internship Advisor (KSU Career Planning and Development), and a minimum GPA of 3.0.
    This course is designed to provide hands-on experiences and challenges to help students develop and improve their skills and problem-solving abilities. Prior to enrolling in this course, students are responsible for working with their Career & Internship Advisor to secure an approved internship position. Current and prior work experience does not qualify for credit. Graded assignments are required to receive credit. 

    Notes: This course will be graded on an S/U basis. This course may only be used in the Business Electives area of the BBA.
  • ECON 3478:Economics of Healthcare

    3 Credit Hours
    Prerequisite: Any 1000 level MATH or STAT course, and Any 1000, 2000, or 3000 ECON course
    This course provides an overview of the structure of health care markets in the United States. Students will learn to understand the economic issues that mold the structure and evolution of the health care industry in the US and globally. Students will evaluate the impact of the health care system in the United States on the competing goals of broad access, high quality, and affordability. Students will also identify how consumers and providers respond to changes in incentives and develop an appreciation for opposing views on health care reform.

  • ECON 4210:Money and Financial Markets

    3 Credit Hours
    Prerequisite:  ECON 2105  and FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Analyzes the operation, structure, regulation, and control of financial markets emphasizing the effects on the level and term structure of interest rates, economic activity, and business decisions. Focuses on monetary theory, monetary and fiscal policies, the Federal Reserve System, and financial institutions, markets, and instruments.

  • ECON 4310:Economic Development in Global Perspective

    3 Credit Hours
    Prerequisite: ECON 2105 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    An analysis of key development issues both as they relate to individual countries and to factors linking countries, such as international trade and capital flows. Topics addressed include savings, investment, technology, demographics, human resources, and economic institutions. Investigates these topics for third world countries and those that are more economically advanced.

  • ECON 4400:Directed Study

    1-3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
    Special topics of an advanced nature not in the regular course offerings.

  • ECON 4410:International Trade and Finance

    3 Credit Hours
    Prerequisite: ECON 2105 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Principles of international trade and finance. Management of foreign operations of the firm within constraints of the international environment. Study of international currency flows, exchange rates and international banking practices.

  • ECON 4490:Special Topics in Economics and Quantitative Analysis

    1-3 Credit Hours
    Prerequisite:  60 credit hours with a minimum GPA of 2.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and department chair prior to registration.
    Selected special topics of interest to faculty and students. This course may be taken more than once.

    Notes: Up to 9 credit hours are permitted.
  • ECON 4510:Microeconomics

    3 Credit Hours
    Prerequisite: ECON 2106 , ECON 2105 , (MATH 1160  or MATH 1190  or MATH 1179 ) and Admission to the Coles College Undergraduate Professional Program; or student in a Coles College Partner Program that includes this course and 60 credit hours with a minimum GPA of 2.0
    Theory of the determination of price and output in both partial and general equilibrium. Topics include the theory of the firm, consumer behavior, analysis of market structures, welfare economics, social choice, the theory of games, and asymmetric information.

  • ECON 4530:Public and Urban Economics

    3 Credit Hours
    Prerequisite: ECON 2105 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course considers the application of economic models to analyze the role of government in correcting market failures, the effects of taxation and expenditure policies on the allocation of resources, and the distribution of income. There is an emphasis on the optimal provision of public goods, the incidence and behavioral effects of taxes, regulation of externalities, public choice and the spatial organization of the economy.

  • ECON 4550:The Economics of Strategy

    3 Credit Hours
    Prerequisite: ECON 2105  and ECON 2300 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    An economic analysis of the fundamental issues that underpin the firm’s strategic pricing, production, and resource allocation decisions in alternative competitive environments. Topics include the horizontal, vertical and corporate boundaries of the firm, the nature of competitive markets and competitive interactions among firms, how the firm positions itself to compete, and how the firm designs its organizational architecture to support its competitive goals.

  • ECON 4590:Applied Equity Valuation

    3 Credit Hours
    Prerequisite: Permission of the Department Chair, and FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College. Membership in Student Managed Investment Fund.
    This course presents the practical applications of economic and quantitative analysis to determine the intrinsic value of a publicly-traded firm. Students apply contemporary valuation techniques to value an actual firm and prepare a comprehensive investment report based on an evaluation of industry-level economic and competitive conditions, and firm-specific operating risk and financial projections.

  • ECON 4610:Macroeconomics

    3 Credit Hours
    Prerequisite: ECON 2105  60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Analysis of the determination of output, employment, interest rates, and income with emphasis on the influence of fiscal and monetary policy.

  • ECON 4710:Econometrics

    3 Credit Hours
    Prerequisite: ECON 2105 , (ECON 2300  or STAT 1401 ), 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Study of the tools used for estimating and forecasting demand, revenue and cost, as well as demographic characteristics of importance to an individual in a business decision-making position.

  • ECON 4730:R Programming for Economists

    3 Credit Hours
    Prerequisite: Business Majors: Admission to the Coles College of Business and ECON 3300 ; Non-Business Majors: 60 credit hours and (ECON 2300  or STAT 1401 ) and ECON 3300  and permission of department chair.
    This course introduces R programming basics and related multivariate and econometric modeling methods for various business and economic data. Specific topics include basic features of R programming; data input and output; various graphic methods for data presentation; flow control and the use of functions; general principles for programming; simulation methods for econometric modeling; computational linear algebra; regression methods; numerical optimization; matrix algebra theory for multivariate data analysis; case studies in business and economics.

  • ECON 4750:Multivariate Data Analysis

    3 Credit Hours
    Prerequisite: ECON 2105 , (ECON 2300  or STAT 1401 ) 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    The theory and application of quantitative methods of data analysis. Emphasis is on the application of statistical principles to empirical model building in business and economics. Topics include regression analysis, analysis of variance, factor analysis, discriminant analysis, parametric and nonparametric tests, sampling techniques, and experimental design.

  • ECON 4760:Business Forecasting

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and [(ECON 4710  and Admission to the Coles College Undergraduate Professional Program) or ((ECON 4710  or STAT 3130 ) and student in a Coles College Partner Program that includes this course.)]
    Econometric and time series methods for forecasting business and economic data are introduced. Specific topics include: basic graphic methods for analyzing data; modeling forecasting trend and seasonality; ARMA modeling of time series; unit root and ARIMA process; forecasting volatility; evaluation and comparison of forecasting models.

  • ECON 4810:Quantitative Decision Models

    3 Credit Hours
    Prerequisite: ECON 2105  and ECON 3300 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course focuses on both the theory and application of quantitative models to support decision-making under uncertainty. General topics include basic spreadsheet modeling, general probability distributions and decision making under uncertainty, and risk analysis. Specific topics to be covered include Monte Carlo Simulation, Decision Trees, and Real Options Analysis. A mixture of cases and in-class demonstrations will be used to develop your skill in applying management science approaches to decision making within a business environment.

    This course may be cross-leveled with ECON 7730

  • ECON 4850:Decision Analysis and Simulation

    3 Credit Hours
    Prerequisite: ECON 2105  and (ECON 2300  or STAT 1401 ), 60 credit hours with a minimum GPA of 2.0, and (Admission to the Coles College Undergraduate Professional Program  or student in a Coles College Partner Program that includes this course).
    Simulation is the process of designing and creating computer models of existing or proposed real-world systems to conduct numerical experiments to better understand the behavior of that system for a given set of conditions. It enables the creation of models that can represent the variability that exists in many real business systems. A variety of topics in simulation including event-oriented simulation, continuous simulation, and advanced topics such as experimental design and optimization, object-oriented simulation, response surface methodology, will be covered, using a major commercial simulation package. Software such as ARENA will be used to model complex systems in the manufacturing, service, and transportation industries. Emphasis will be on the use of simulation as a tool to support business decision-making. Because this course requires the use of spreadsheet software such as MSExcel modules, some experience with spreadsheets is required.

    This course may be cross-leveled with ECON 7750

  • ECON 4870:Advanced Operations Research

    3 Credit Hours
    Prerequisite: ECON 3300 , 60 credit hours with a minimum GPA of 2.0, and (Admission to the Coles College Undergraduate Program or Coles College Partner Program)
    This course focuses on the application of operations research techniques to decision making in business problems from a managerial perspective. A variety of advanced analytical methods will be covered, such as network optimization, nonlinear programming, goal programming, queueing analysis, and simulation. Applications in different business areas will be presented, such as production, planning, finance, scheduling, transportation, resource allocation, and distribution. Excel and Excel add-ins are used extensively to accomplish formulating and solving mathematical models and apply other quantitative techniques.

    This course may be cross-leveled with ECON 7770

  • FIN 2500:Consumer Finance

    3 Credit Hours
    A nontechnical course designed to develop an understanding of the basic principles and techniques as they apply to personal income, spending and investing. Emphasis is placed upon financial planning, budgeting, saving, home ownership, estate planning, and retirement.

    Notes: This course is for non-business majors. This course will not count for business majors.
  • FIN 3100:Principles of Finance

    3 Credit Hours
    Prerequisite: (Grades of “B” or higher in ACCT 2101 , ACCT 2102 , ECON 2106 , ECON 2105  and ECON 2300 ) or Admission to Coles College Undergraduate Professional Program or completion of 60 credit hours with a minimum GPA of 2.0, ACCT 2101 , ACCT 2102 , ECON 2106 , ECON 2105  (ECON 2300  or STAT 1401 ) and student in a Coles College Partner Program that includes this course.
    An introductory course designed to develop knowledge of the basic concepts, principles, and functions of managerial finance. Topics include the time value of money, valuation of bonds and stocks, financial analysis, working capital management, capital budgeting, and capital structure strategies.

  • FIN 3397:Internship and Experiential Learning in Finance

    0-9 Credit Hours
    Prerequisite: Admission to the Coles College Undergraduate Professional Program, FIN 3100 , approval of the Career and Internship Advisor (KSU Career Planning and Development), and a minimum GPA of 3.0.
    This course is designed to provide hands-on experiences and challenges to help students develop and improve their skills and problem-solving abilities. Prior to enrolling in this course, students are responsible for working with their Career & Internship Advisor to secure an approved internship position. Current and prior work experience does not qualify for credit. Graded assignments are required to receive credit. 

    Notes: This course will be graded on an S/U basis. This course may only be used in the Business Electives area of the BBA.
  • FIN 4220:Corporate Finance

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Application of the principles and concepts of finance to the acquisition and management of corporate assets and financial resources, the management of the firm’s capital structure, and development of dividend policy.

  • FIN 4260:Short Term Financial Management

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Focuses on the structure and functioning of payment systems, the management of short-term assets and short-term liabilities of the business firm, and the impact of computer and communications technologies on financial management systems.

  • FIN 4320:Fixed Income Securities

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course provides students with knowledge of the fixed-income markets. The course will cover the pricing and risk management of fixed-income securities, and an introduction to fixed-income derivatives. It covers interest rate management, product fundamentals, and portfolio strategies. This course is a valuable preparation for students interested in taking the Chartered Financial Analysts (CFA) examination.

  • FIN 4360:Investments

    3 Credit Hours
    Prerequisite: (MATH 1160  or MATH 1190  or MATH 1179 ) and FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course provides students with working knowledge of equity securities and portfolio management with an emphasis on the fundamental trade-off between risk and return. The course covers securities markets, efficient diversification, asset pricing models, and investment strategies of individual and institutional investors. It also introduces students to bonds and financial derivative products.

  • FIN 4400:Directed Study

    1-3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 3.0, Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course, and approval of instructor and Department Chair prior to registration.
    Special topics of an advanced nature not in the regular course offerings.

  • FIN 4420:International Financial Management

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Investigates the implications for financial decision making rules and policies that result from consideration of an international financial perspective.

  • FIN 4460:Financial Statement Analysis

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course focuses on financial statement users, their information needs, and how effective financial statement analysis addresses those needs. Students will be instructed in methods to assess the financial health and performance of a firm to make realistic valuations and sound financial decisions (e.g., as to investing, lending, liquidity, and risk) in light of industry and economic conditions.

  • FIN 4490:Special Topics in Finance

    1-3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course, and approval of instructor and department chair prior to registration.
    Selected special topics of interest to faculty and students. This course may be taken more than once.

  • FIN 4520:Financial Derivatives and Financial Engineering

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course is designed to help students gain a thorough understanding of the roles of futures, options, and other financial derivatives in allocating risk; the design of financial derivatives; the valuation of financial derivatives; and their applications to financial risk management problems.

  • FIN 4560:Behavioral Finance

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    The tools and applications of behavioral finance are presented. Topics include expected utility, prospect theory and mental accounting; conventional finance and challenges to market efficiency; heuristics and biases, overconfidence and emotion; financial decision-making stemming from psychology; behavioral explanations of observed behavioral anomalies; aggregate stock market puzzles; and retirement and pensions.

  • FIN 4590:Applied Equity Valuation

    3 Credit Hours
    Prerequisite: Permission of the Department Chair, and FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College. Membership in Student Managed Investment Fund.
    This course presents the practical applications of economic and quantitative analysis to determine the intrinsic value of a publicly-traded firm. Students apply contemporary valuation techniques to value an actual firm and prepare a comprehensive investment report based on an evaluation of industry-level economic and competitive conditions, and firm-specific operating risk and financial projections.

  • FIN 4620:Financial Management of Financial Institutions

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program  or student in a Coles College Partner Program that includes this course.
    Financial decision making concepts are applied to the particular financial management issues of financial institutions, including funds acquisition and management of operations and capital investments.

  • FIN 4660:Advanced Corporate Finance

    3 Credit Hours
    Prerequisite: FIN 4220 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course provides an in-depth coverage and quantitative analysis of the firm’s decisions to raise capital publicly, privately, domestically, and globally. The course also covers restructurings of debt obligations (bond refunding, exchange and tender offers), and equity/asset restructurings.

  • RE 3400:Principles of Real Estate

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Students are introduced to the principles of real estate analysis and utilization. Subjects include the nature of real property; the legal instruments involved in real property transactions; market analysis and the determinants of real estate values; the appraisal process; investment and financial analysis; and the public policy aspects of real estate planning and utilization.

  • RE 4500:Real Estate Finance

    3 Credit Hours
    Prerequisite: FIN 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Examines the principles and procedures of real estate appraisal, the transfer process for property, and financing methods for residential and commercial real estate. Studies the income and cost of developing and managing real property and analyzes real estate as an investment.

  • Information Systems and Security

    (470) 578-7763

    http://coles.kennesaw.edu/departments_faculty/is.htm

    The Department of Information Systems and Security offers three degree programs: (1) a Master’s of Science in Information Systems-a 36-hour applied program which prepares graduates to excel as IT leaders in the global economy; (2) a Bachelor of Business Administration with a Major in Information Security and Assurance; and (3) a Bachelor of Business Administration with a Major in Information Systems. Both baccalaureate degree programs lead to careers in the field of information technology.

    In addition, the Department offers two Certificate programs: (1) a Certificate in Information Security, and (2) a Certificate in Information Systems. The Certificate in Information Security prepares students to protect the information and technology assets of organizations. The Certificate in Information Systems prepares students to use technology in their workplace, with foundation skills in web development and database. Both Certificates allow the students to increase marketability and add an important credential to their resume.

    The Department offers courses in a variety of formats to meet the needs of traditional and non-traditional students. Courses are offered in the traditional, face-to-face format, as well as online or in the hybrid format (part in-class and part online). The Department also has an active co-op/internship program that allows students to gain valuable experience in the IT field.

    Programs

    Baccalaureate

    Certificate

    Formal Minor

    Courses

  • FTA 3810:Payments Processing

    3 Credit Hours
    This course focuses on the payment process ecosystem, lifecycle, regulation, security, fraud protection, and payment networks. The student will learn about products and services of the payments, fraud and risk reduction strategies, roles and responsibilities of issuers, acquirers, merchants and banks, and strategies for maximizing payment usage while minimizing loss. The student will also learn about payments negotiations, risk management, customer relationships, principles of authorization, settlement, chargeback, and procedures, strategies, and best practices.

    This course may be cross-leveled with FIS 6810

  • FTA 3850:Digital Payments Security

    3 Credit Hours
    This course examines security issues in the payments vertical. Students explore application security addressing the challenges and weak points of applications, learn the tools and techniques of machine learning as a defensive security strategy overcoming the continuous automatic attack generated by machines, and engage in hands-on practice in penetration testing. Payments framework and standards including NIST cybersecurity framework, ISO 27001 information security management, and Payment Card Industry Data Security Standards (PCI DSS) will be discussed. Administration of the information security function including the strategic planning process, policies, procedures, and staffing functions necessary to organize and administer ongoing security functions will be discussed. In addition, fraud, regulation, security practices, security architecture, competitive intelligence, and operating environments are emphasized throughout the course.

    This course may be cross-leveled with FIS 6850

  • FTA 3860:Emerging Payments Technology

    3 Credit Hours
    Emerging technologies promise immediate payment processing, execution, clearing, and settlement. In reality, businesses have critical infrastructure assets that present conversion challenges or incompatible. In this course, students learn the existing critical payments infrastructure assets to understand how the current technologies work. Students will also learn the opportunities presented by emerging payment technologies. This course will challenge students to develop ideas, write business cases, and develop mockup solutions for the transition.

    This course may be cross-leveled with FIS 6860

  • FTA 3890:Experiential Learning

    3 Credit Hours
    Students engage in a team-based interactive virtual experiential learning with a collaborating industry partner to gain on-the-job experience. Stakeholders from the industry partner interact with students synchronously and asynchronously. A virtual collaboration platform is used to enroll, onboard, empathize, reboot, experiment, and deliver business solutions for client problems. Students get mentored, trained, and practice on tools and techniques used in industry. Student progress is tracked using a feedback loop to improve their learning. Prototyping and experimentation are encouraged to understand “real world” issues. Partner companies share their anonymized dataset, tools and techniques. Coaching activities including design thinking, backlog management, and business modeling are used in this course.

    This course may be cross-leveled with FIS 6890

  • FTA 4001:Foundations of FinTech

    3 Credit Hours
    The financial services industries are changing rapidly with the emergence of financial technology (FinTech). The objective of the course is to provide students with an overview of FinTech and introductions to its applications in financial services, such as commercial and investment banking, digital investing, financial advising, and insurance. Students are expected to develop a broad understanding of the recent FinTech development and its impact on different parts of the financial world. Students will also have hands-on problem-solving experiences that can be useful in FinTech applications and innovation. Topics may include but are not limited to: blockchain and cryptocurrencies, smart contracting, payments, digital banking, P2P lending, crowdfunding, robo-advising, and InsurTech.

  • FTA 4002:Financial Technologies

    3 Credit Hours
    This course examines the information and communications tools, technologies, and standards integral to consumer, merchant, and enterprise services in the payments and financial service sectors. Explores technology’s role in reshaping FinTech businesses. Technologies span messaging, communication networks and gateways, core processing, mobile and online software, and application program interfaces (APIs). Includes the challenges, standards, and techniques associated with securing systems and data.

  • FTA 4003:Commercial Banking and FinTech

    3 Credit Hours
    The FinTech revolution is creating significant disruption to the traditional processes of managing and regulating financial institutions, especially banks. Understanding, assessing and forecasting FinTech’s impact on banking is particularly important because proper management and oversight of financial institutions is essential to the efficient operation of the national, as well as global, economy. In this course, students will learn about the principles and practices of commercial bank management, bank regulation, and the tradeoffs between risk and return. Challenges presented by the FinTech evolution, including traditional and emergent competitors as well as demographic, social, and technology forces driving change in the industry, will be integrated throughout the entire course.

  • FTA 4005:Introduction to Financial Data Analytics

    3 Credit Hours
    This course provides the foundation for financial data analytics used in business and FinTech applications. The objective of this course is for students to gain experience in analyzing financial data using modern machine learning techniques, statistical methods, and prediction models. Students will develop computational skills to perform data analysis using a modern statistical programming environment, and apply these skills to address a range of problems encountered by business firms, including those in the FinTech industry. The topics discussed include an introduction to R language, visualization of financial data, cluster analysis, simple and multiple linear regression, classification models, high dimension data analysis using Lasso, tree regression, and model assessment and selection using cross validation. Students will have hands-on experience in the development of data analytics applications to analyze real world financial problems.

  • FTA 4100:Introduction to Information Security for FinTech

    3 Credit Hours
    The purpose of this course is to introduce students to the rapidly evolving and critical international arenas of Privacy, Information Security, and Critical Infrastructure for FinTech. This course is designed to develop knowledge and skills for security of information and information systems within FinTech organizations. It focuses on concepts and methods associated with security across several systems platforms, including internal and Internet-facing systems. The course utilizes a world view to examine critical infrastructure concepts as well as techniques for assessing risk associated with accidental and intentional breaches of security in a FinTech network. It introduces the associated issues of ethical uses of information and of privacy considerations.

  • ICT 2101:Information and Communications Technology

    3 Credit Hours
    This course is a digital literacy course that explores how computers and the Internet have revolutionized society and become an integral part of every profession.  This course provides the foundation for students to become informed and creative problem-solvers capable of using and envisioning the potential of digital technologies.  Students will learn to apply fundamental principles of computing, including but not limited to digitization, digital logic, and algorithmic thought, to enhance their skill in the use of digital applications, create digital resources, and assess digital assets.  Other topics include digital security and privacy, the implications of digital disruption, and careers in the digital age.

  • INS 4500:Principles of Risk Management and Insurance

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course is an introduction to the identification of risks and their management. Topics will include fundamental life, health, retirement, property and liability exposures and their management through avoidance, control, retention or transfer. The characteristics of life, health, property and liability insuring devices are also covered.

  • IS 2200:Information Systems and Communication

    3 Credit Hours
    Prerequisite: ENGL 1101  and (MATH 1001  or higher)
    This course will provide an overview of fundamentals of information systems technologies and their applicability to real world scenarios. Topics may vary as technology changes but the students will learn the tools of productivity. The course aims to improve communications skills appropriate to the business setting.

  • IS 3020:Application Development I

    3 Credit Hours
    This course will provide students with the knowledge and skills needed to develop applications in a development environment. Program logic and decision structure will be covered using a modern programming language and framework.

  • IS 3040:IS Infrastructure and Strategy

    3 Credit Hours
    Prerequisite: IS 2200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course provides foundation skills on information systems infrastructure and their implementation strategies. Topics include hardware, software, communications which includes networking such as LAN, WAN, and wireless; transaction support; facilities for business continuity and security; infrastructure management best practices; cloud, emerging, and edge technologies; risk management including compliance, sourcing, disaster planning, auditing, controls and standards. Looking at the technologies from single board computing, IoT, to SOHO to small corporate and global enterprises, and how infrastructure plays an essential role in corporate information systems, how it is developed and how it is part of corporate strategies. These strategies include local, campus, wide area, national and global implications.

  • IS 3060:Systems Analysis and Design

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    An introduction to the basic concepts underlying systems analysis and design, and the application of those techniques in the development of business information systems. The student will learn how to develop information systems based on user requirements and specifications. The course will expose the students to UML and other graphic modeling processes.

  • IS 3080:Information Resource Management

    3 Credit Hours
    Prerequisite:  IS 3020  and IS 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Information Resource Management (IRM) constantly strives to improve its commitment to incorporate new technologies to advance the organization. The focus of this course is on management of information systems resources, technologies and people. Covers strategic planning of information resources investments, operations, and support; management of human, technological, and financial resources; management of end-user computing; IS functional organization and the CIO; and organizing information resources for efficient and effective services.

  • IS 3100:Information Systems Management

    3 Credit Hours
    Prerequisite: [(Earned grade of “B” or higher in ACCT 2101 , ACCT 2102 , ECON 2105 , ECON 2106  and IS 2200 ) or Admission to Coles College Undergraduate Professional Program] or [completion of 60 credit hours with a minimum GPA of 2.0, IS 2200 , and student in a Coles College Partner Program that includes this course].
    This course illustrates how to effectively use, manage, and participate in the development of information technology applications that support common business processes. This course focuses on the interdependence among an organization’s management, business processes, and information systems and provides hands-on experience in developing a business information system.

  • IS 3220:Global IS Project Management

    3 Credit Hours
    Prerequisite: IS 2200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    In this course, students will be exposed to the basic principles of project management, effective global teamwork and collaboration. It will prepare students to understand key global issues in project management such as project initiation, planning, scheduling, budgeting, risk analysis, quality management and communicating and collaborating across political and cultural boundaries. Tools such as Microsoft Project will be used to develop and track Information Systems projects.

  • IS 3260:Web Development I

    3 Credit Hours
    Prerequisite: IS 2200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course presents introductions to many of the basic concepts, issues and techniques related to designing, developing and deploying Web sites. During the course, students will learn about Web design, HTML, basic scripting, and Cascading Style Sheets (CSS). Students will learn how to create sites both manually and through the use of Web site development software tool such as a text editor, Dreamweaver, and Adobe Photoshop.

  • IS 3280:Data Management

    3 Credit Hours
    This course introduces the student to the properties, logic, design, implementation, and access to business databases. Particular emphasis is placed on the relational approach to database management and processing, which focuses more on the logical nature of a database than its physical characteristics. Relational database programming assignments are drawn from the fields of business and government.

  • IS 3397:Experiential Learning in Information Systems

    0 or 3 Credit Hours
    Prerequisite: IS 3100  and approval of the Career and Internship Advisor (KSU Career Planning and Development).
    This course offers engaging, measurable, and scalable methods of learning to enlist a new generation of information systems professionals. The course revolves around participation in various experiential learning opportunities, which are designed to provide hands‐on experiences and challenges to help students to develop and improve their skills and problem-solving abilities. Students are responsible for securing their own experiential learning opportunity prior to enrolling in this course.

    Notes: This course is repeatable for credit. If the student chooses to complete this course for three credit hours, their experience must include 150 field hours.
  • IS 3560:Business Process Management

    3 Credit Hours
    Prerequisite: IS 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    The course addresses the methods and techniques required to analyze, design, implement, automate, and evaluate business processes. It introduces key concepts, process design principles, and approaches to business process management. Students learn to analyze organizational performance from a process perspective and identify, document, model, assess, and improve core business processes. The course will include hands-on exercises in an ERP system to demonstrate business process integration.The challenges and approaches to organizational change, domestic and offshore outsourcing, and inter-organizational processes will be discussed.

  • IS 3720:Advanced IT Project Management

    3 Credit Hours
    Prerequisite: IS 3220 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course will explore advanced concepts related to IT Project Management (PM) including project selection and integration of the knowledge areas of PMBOK. Topics necessary for excellence such as PM methodologies an program management will be emphasized. We will elaborate on case studies of companies that manage global IT portfolios and have benchmarked best practices. Students will use case studies and project scenarios to familiarize themselves with real life issues, constraints, and solutions while using project management tools for scheduling, budgeting, and resource allocation.

  • IS 3740:Human Computer Interaction

    3 Credit Hours
    Prerequisite:  IS 3020  and IS 3260 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A comprehensive introduction to the principles and techniques that impact human interaction with computers. Topics include the foundations of human-computer interaction, building a graphical user interface, human-centered software evaluation, human-centered software development, graphical user-interface design, graphical user-interface programming, HCI aspects of multimedia, and HCI aspects of collaboration and communication. Major research and the building of a working graphical user interface are included.

  • IS 3760:Web Development II

    3 Credit Hours
    Prerequisite: IS 3260 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    The architectural model for computer-based application intense software systems centers around component development and deployment. This course will explore concepts related to the development of dynamic component-based web systems including web page connectivity to database systems and the development and utilization of Web Services. Web services include the ability to integrate code written in different programming languages and the emerging platforms, architectures, and technologies (such as XML, SOAP, and WSDL) that have arisen to support the next generation of software systems. Specifically students in this course will have an opportunity to directly interact with an Integrated Development Environment (such as Microsoft’s .NET) and will be required to develop and implement dynamic Web pages and Web services.

  • IS 3815:Blockchain for Business

    3 Credit Hours
    In this course, students master the essential and foundational technologies of blockchain. Students apply blockchain technologies to multiple business use-cases in sectors across several industries such as governance, finance, education, and healthcare. They use permissioned (private) and permissionless (public) blockchain services. The course engages the learner to apply immutable transaction ledger design to achieve triple-ledger accounting. Students engage in hands-on labs building blockchain use-cases. Activities include writing chaincode (Smart Contracts); creating blockchain business network participants, identities, and access control; coding a client application, as well as designing queries and events; building an interactive front end; and exploring the utility of blockchain deployment.

  • IS 3920:Application Development II

    3 Credit Hours
    Prerequisite: (IS 3020  or ISA 3010 ), 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This development course provides an advanced development environment using information systems technologies and their applicability to real world application scenarios. Students will complete projects and assignments designed to explore advanced object oriented programming languages in the context of application development for mobile, personal computer, and/or sever devices. Students will use modern application and/or web development technology tools in various environments such as agile, mobile, and social and dynamic development.

  • IS 3940:Data Warehousing

    3 Credit Hours
    Prerequisite: IS 3100  and IS 3280 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course provides an overview of planning, designing, building, populating a successful data warehouse and business intelligence system. Topics covered in this course include business requirement analysis, dimensional modeling, physical design, extraction-transformation-load (ETL) design and development, Analysis Service Online Analytical Processing (OLAP) database, and data mining.

  • IS 4000:IS Project Lab

    3 Credit Hours
    Prerequisite: Permission of Instructor
    This course engages students in faculty research projects. The field of information systems and security is constantly filled with emerging problems and problems without good solutions. By conducting formal research, students in this course learn to carefully organize and design studies to articulate research questions within the field and answer them in more evidential and persuasive ways. Organizations need these skills and value them.

  • IS 4400:Directed Study

    1-3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
    Special topics of an advanced nature that are not in the regular course offerings.

  • IS 4490:Special Topics

    1-3 Credit Hours
    Prerequisite: Specified courses (varies by topic), 60 credit hours with a minimum GPA of 2.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and department chair prior to registration.
    Selected special or current topics of interest to faculty and students.

  • IS 4540:Data Mining

    3 Credit Hours
    Prerequisite: [(IS 3100  and Admission to the Coles College Undergraduate Professional Program) or (STAT 1401  and student in a Coles College Partner Program that includes this course)] and 60 credit hours with a minimum GPA of 2.0
    Data Mining is the process of extracting useful information from data sets. It involves exploring and analyzing data sets to discover meaningful and valuable information. This course covers major data mining techniques including but not limited to data visualization, association analysis, classification, clustering, trend analysis, prediction, neural networks, text and web mining, and their applications in business. Various data analysis and data mining tools will be used to create analytical applications and achieve data mining goals.

  • IS 4860:Global Information Systems Strategy

    3 Credit Hours
    Prerequisite: IS 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course will discuss contemporary global IT issues with respect to the role of information systems in providing organizational competitive advantage. Strategic IT planning and the evaluation process to ensure proper alignment of technology to business goals are also explained.

  • IS 4880:IS Capstone Project

    3 Credit Hours
    Prerequisite: IS 3020 , IS 3280 , and IS 3060 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course. Concurrent:
    IS 3220  and IS 3040  
    This course is the capstone course in the IS curriculum. In this course the students will apply the concepts learned in earlier courses to develop Information Systems projects.

  • ISA 3010:Security Script Programming

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course provides a study of secure programming and security scripting techniques. The course examines aspects of developing traditional computer software, applying additional controls and measures to prevent the development of vulnerable and exploitable code. The course then examines scripting techniques used in support of ongoing technical security functions.

  • ISA 3100:Principles of Information Security

    3 Credit Hours
    An introduction to the various technical and administrative aspects of Information Security and Assurance. This course provides the foundation for understanding the key issues associated with protecting information assets, determining the levels of protection and response to security incidents, and designing a consistent, reasonable information security system, with appropriate intrusion detection and reporting features.

  • ISA 3200:Network Security

    3 Credit Hours
    Prerequisite: ISA 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course provides a detailed examination of tools, techniques, and technologies used in the protection of information assets. This course is designed to provide a solid foundation in data communications and networking fundamentals and the security of networks and networking technologies.

  • ISA 3210:Client Systems Security

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course is an exploration of client computer system security and vulnerabilities, including client computer architectures, and operating systems. It provides the detailed technical coverage necessary to protect computer information system clients by presenting the knowledge of client platform computer hardware components, client network devices and interfaces, as well as the structure and usage of common client operating system software from an information security perspective. Additional learning regarding ongoing maintenance and operational issues of client computing systems will also be included.

  • ISA 3300:Management of Information Security in a Global Environment

    3 Credit Hours
    Prerequisite: ISA 3100  , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course provides a detailed examination of the administration of the information security function beginning with the strategic planning process and including an examination of the policies, procedures, and staffing functions necessary to organize and administrate ongoing security functions in the organization. Subjects include security practices, security architecture security in light of international regulation, competition, and operating environments is emphasized throughout the course.

  • ISA 3330:Information Security Approach to Crisis Management

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course. This course may not be used toward the ISA major.
    This course is an interdisciplinary examination of detailed aspects of contingency planning and crisis management. It includes disaster recovery planning, business continuity planning, and a complete and detailed treatment of crisis management. Students will learn to develop and execute plans for implementing contingency operations when critical functions are disrupted.

  • ISA 3396:Cooperative Study in Information Security and Assurance

    3 Credit Hours
    Prerequisite:  ISA 3100 , Admission to the Coles College Undergraduate Professional Program, and approval of the Career and Internship Advisor (KSU Career Planning and Development).
    A supervised work experience for a minimum of two semesters at a site in business, industry, or government, focusing on some aspect of information security and assurance. For junior- or senior-level students who wish to obtain on-the-job experience in Information Security and Assurance, in conjunction with their academic training. Students may take a cooperative study for multiple semesters, however only six credit hours are applicable toward the BBA in Information Security and Assurance as Business Electives. Contact the department office for additional information on the requirements and restrictions of the cooperative study.

    Notes: Co-op credit can be used only in the “Business Electives” area of the BBA.
  • ISA 3397:Experiential Learning in Information Security and Assurance

    3 Credit Hours
    Prerequisite: ISA 3100  and approval of the Career and Internship Advisor (KSU Career Planning and Development).
    This course offers engaging, measurable, and scalable methods of learning to enlist a new generation of information security and assurance professionals. The course revolves around participation in various experiential learning opportunities, which are designed to provide hands‐on experiences and challenges to help students to develop and improve their skills and problem-solving abilities. Students are responsible for securing their own experiential learning opportunity prior to enrolling in this course. Notes: Students who take this course cannot also take ISA 3396 or ISA 3398 for academic credit.

  • ISA 3398:Internships in Information Security and Assurance

    1-6 Credit Hours
    Prerequisite: ISA 3100 , Admission to the Coles College Undergraduate Professional Program, and approval of the Career and Internship Advisor (KSU Career Planning and Development).
    A supervised work experience for one semester at a site in business, industry or government, focusing on some aspect of information security and assurance. For sophomore-, junior-, or senior-level students who wish to obtain on-the-job training experience in Information Security and Assurance, in conjunction with their academic training. Students can earn between one and six credit hours toward their degree programs subject to the programs’ restrictions. Contact the department office for additional information on the requirements and restrictions for the internship.

    Notes: Internship credit can be used only in the “Business Electives” area of the BBA.
  • ISA 3400:Information Security Governance, Auditing, and Control

    3 Credit Hours
    Prerequisite: ISA 3100  
    This course examines how various governance, risk, and compliance (GRC) practices can improve the security posture of organizations. It provides students with the knowledge and skills to evaluate information security (IS) governance as well as to plan and execute audit strategies and controls, based on proven IS audit standards, frameworks, and guidelines. The course also exposes students to the underlying legal, ethical and security issues.

  • ISA 3710:International Issues in Information Security and Assurance

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course explores emerging international issues in information security and assurance. It provides content about the interaction between the organization, society, and public agencies across national boundaries. It examines the role of people versus technical security as currently debated by contemporary organizations from multiple cultures and nations. Each semester, the specifics of this course will be developed to leverage the current international information security landscape and the context of the scheduled course offering.

  • ISA 4200:Perimeter Defense

    3 Credit Hours
    Prerequisite: ISA 3200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A detailed examination of the techniques, tools, and technologies used to support the protection of an organization’s electronic perimeter. The course will examine the evaluation, selection, deployment, and administration of firewall, virtual private network, intrusion detection and prevention systems, and other applications used to guard organizational information from external attacks.

  • ISA 4213:Cloud Security

    3 Credit Hours
    Prerequisite: ISA 3200  
    Introduction to the important concepts pertaining to securing cloud-based infrastructure. Covers architectural and design requirements of cloud systems. Includes data, platform, and application security topics. Cloud operations and legal and compliance issues are examined. Experiential labs and assignments using a large cloud service provider are integrated in the course.

  • ISA 4220:Server Systems Security

    3 Credit Hours
    Prerequisite: ISA 3010  and ISA 3200  
    This course is an exploration of server computer system security and vulnerabilities, including server computer architectures, and operating systems. It provides the detailed technical coverage necessary to protect computer information system servers by presenting the knowledge of server platform computer hardware components, server network devices and interfaces, as well as the structure and usage of common server operating system software from an information security perspective. Additional learning regarding ongoing maintenance and operational issues of server computing systems will also be included.

  • ISA 4330:Incident Response and Contingency Planning

    3 Credit Hours
    Prerequisite: ISA 3400 , 60 credit hours with a minimum GPA of 2.0, and (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course)
    An examination of the detailed aspects of incident response and contingency planning consisting of incident response planning, disaster recovery planning, and business continuity planning. Developing and executing plans to deal with incidents in the organization is a critical function in information security. This course focuses on the planning processes for all three areas of contingency planning incident response, disaster recovery, and business continuity, and the execution of response to human and non-human incidents in compliance with these policies.

  • ISA 4350:Management of Digital Forensics and eDiscovery

    3 Credit Hours
    Prerequisite: ISA 3200  and ISA 3210 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course focuses on the detection, isolation and response to security breaches and attacks. It provides a detailed examination of the entire computer forensic process and presents specific procedures required to respond to a computer crime incident. Subjects include recognizing unauthorized access, identifying file anomalies, and traffic monitoring.

  • ISA 4400:Directed Study in Information Security and Assurance

    1-3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor, major area committee, and Department Chair prior to registration.
    Selected topics of advanced nature that are not in the regular course offerings.

  • ISA 4490:Special Topics in Information Security and Assurance

    1-3 Credit Hours
    Prerequisite: Specified courses which vary by topic, 60 credit hours with a minimum GPA of 2.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and department chair prior to registration.
    Selected special or current topics of interest to faculty and students.

  • ISA 4700:Emerging Issues in Information Security and Assurance

    3 Credit Hours
    Prerequisite: Permission of the department chair; minimum 2.0 GPA
    This course explores emerging issues in information security and assurance, and the role of organizational information security in state, regional and national policy. It provides content about the interaction between the organization, society, and public agencies. It examines the role of people versus technical security ideals currently debated by contemporary organizations.

  • ISA 4705:Information Security Competitions

    3 Credit Hours
    Prerequisite: Permission of the Department Chair
    This course offers engaging, entertaining, measurable, and scalable methods of learning to enlist a new generation of information security and assurance professionals. The course revolves around participation in various competitions, which are designed to provide hands‐on experiences and challenges to help students to develop and improve their skills and problem-solving abilities.

  • ISA 4805:Penetration Testing

    3 Credit Hours
    Prerequisite: ISA 3210  and ISA 3200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course contains a detailed examination of real world information security knowledge, enabling recognition of vulnerabilities, exploitation of system weaknesses, and implementation of safeguards against threats. Through hands-on exercises and a final project students will learn the art of penetration testing. Students who complete this course will be equipped with the knowledge necessary to analyze and evaluate systems security.

  • ISA 4810:Cyber Defense

    3 Credit Hours
    Prerequisite: ISA 3210 , ISA 4200  and ISA 4220 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course discusses the hardware/software tools and techniques associated with the protection of computer systems and networks. Students learn how to protect network resources as deployed in a typical organization. Course topics include policy and practice associated with the protection of communication resources, intrusion detection systems, firewalls, and use of various tools for system and network protection.

  • ISA 4820:Information Security and Assurance Programs and Strategies

    3 Credit Hours
    Prerequisite: ISA 4213 , 60 credit hours with a minimum GPA of 2.0, and (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.)
    The course integrates learning from across the ISA program and encourages the student to develop skills in synthesis and communication (both written and oral) as well as teaching new material about the role of the CISO and the strategic and tactical planning and operation of the information security department in a variety of organizations. Outside speakers will supplement the course and provide the student additional, outside perspective on the information security industry.

  • Leven School of Management, Entrepreneurship, and Hospitality

    Programs

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    Formal Minor

    Courses

  • BUSA 1000:Introduction to Business

    3 Credit Hours
    Prerequisite: Business Majors: Freshman or Sophomore standing; Non-business Majors: None.
    Broad-spectrum analysis of business enterprise, its nature, environment, organization, management, operation and control procedures.

  • BUSA 2150:Professionalism I: Clarifying My Major and Career

    0 Credit Hours
    This course is part of a program in Coles College, designed to introduce students to professionalism skills, knowledge, and attitudes necessary to succeed in the current business environment. In this course, students research their prospective major, discover appropriate resources, and engage in various career management activities.

  • BUSA 3150:Professionalism II: Relevant Work Experience

    0 Credit Hours
    Prerequisite: BUSA 2150  and [(Grades of “B” or higher in ACCT 2101 , ACCT 2102 , ECON 2105 , and ECON 2106 ) or Admission to Coles College Undergraduate Professional Program]
    This course is part of a program in Coles College, designed to introduce students to professionalism skills, knowledge, and attitudes necessary to succeed in the current business environment. In this course, students focus on their talents, skills and strengths and become more self-aware through personal assessment. Students explore opportunities to participate in relevant work experience and complete preparatory activities to attain employment or advance in a current career.

  • BUSA 3397:Internship and Experiential Learning in Business Administration

    0-3 Credit Hours
    Prerequisite: Approval of the Career and Internship Advisor (KSU Career Planning and Development), and a minimum GPA of 2.0.
    This is a supervised work experience of one academic semester with a previously approved business firm, private agency or government agency. This course is designed to provide hands-on experiences and challenges to help students develop and improve their skills and problem-solving abilities. Prior to enrolling in this course, students are responsible for working with their Career & Internship Advisor to secure an approved internship position. Current and prior work experience does not qualify for credit. Graded assignments are required to receive credit. This course will be graded on an S/U basis.

    Notes: This course may only be used in the Business Electives of the BBA.
  • BUSA 3500:Culture & International Business

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program OR student in a Coles College Partner Program that includes this course.
    This course explores the cultural challenges of doing business in another country. It will focus on how to communicate, manage and lead individuals, conduct operations, and market products in countries with different languages, characteristics, customs, values and attitudes. Because this course is offered as a part of an education abroad program, special emphasis will also be placed on the culture of the designated country(ies).

  • BUSA 4150:Professionalism III: Post-Graduate Success

    0 Credit Hours
    Prerequisite: BUSA 3150  and Admission to the Coles College Undergraduate Professional Program.
    This course is part of a program in Coles College, designed to introduce students to professionalism skills, knowledge, and attitudes necessary to succeed in the current business environment. In this course, students will fine-tune the skills required for post-graduation success.

  • BUSA 4490:Special Topics in Business Administration

    1-3 Credit Hours
    Prerequisite:  60 credit hours with a minimum GPA of 2.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and the Associate Dean for Undergraduate Business Programs.
    Selected special topics of interest to faculty and students

  • CSH 2100:Introduction to Culinary Sustainability and Hospitality

    3 Credit Hours
    This course provides an overview of ethical, environmental, and economic sustainable practices in the culinary hospitality industry. Historical development, organization structures, resource conservation, farming, travel and tourism and the role culinary management has in the industry are all discussed. Guest speakers are integrated into the course to provide industry perspective. Students also conduct a carbon footprint analysis identifying the environmental, societal, and economic impact of that footprint, and design strategies to reduce their own footprint.

  • CSH 2200:World Cuisines and Culture

    3 Credit Hours
    This course studies the evolution of agriculture, food preservation and preparation techniques, food habits and beliefs about food. We delve into geographical, historical, technological and religious factors that have influenced the food-related behaviors of various ethnic groups, exploring how all cultures impact individuals’ beliefs about food. Students taste and evaluate regional dishes from a variety of countries, focusing on ingredients, flavors, preparation and techniques characteristic of the cuisines and regions.

  • CSH 2300:Basic Culinary Skills

    3 Credit Hours
    This class serves as an introduction to fundamental cooking skills, methods, theories and techniques. Skills include creating sauces, stocks, soups, knife skills, saute techniques, equipment care, safety and usage, meat fabrication, seafood and vegetable identification and preparation, storing and preservation. Topics also include personal hygiene, safety, basic first aid, station organization, and agricultural sustainability. Students must take and pass the ServSafe sanitation certification exam to pass the course.

  • CSH 2400:Services Management and Food Production

    3 Credit Hours
    This course is an introduction to the fundamental principles of food and beverage services management emphasizing how food service professionals create and deliver guest-driven service, enhance value, build guest loyalty, and promote repeat business. Students learn theoretical and practical skills for effective management of food and beverage service operations relating to front and back of the house, leadership, management principles, service skills, service styles (French, Russian, American), and training of personnel.

  • CSH 2500:Principles of Nutrition for the Professional

    3 Credit Hours
    This course is designed to introduce students to the basic principles of nutrition as needed for general health and healthy menu design. Topics include macro- and micro-nutrients needs for optimum health, U.S. dietary guidelines (and international equivalents), tools to assist with menu planning and nutrient analysis. Students study food labeling, sustainable food practices, and how to apply these practices to meal and menu development, meal planning, and healthy cuisines.

  • CSH 3100:Food Science I

    3 Credit Hours
    Prerequisite: CSH 2500  
    This course explores engineering, biological, and physical sciences to study the nature of foods, the causes of deterioration, the principles underlying cooking and food processing, and the improvement of food quality for the consuming public. Students acquire a basic theoretical understanding of the chemical and physiochemical principles involved in creating and maintaining desirable food sensory and nutritional properties during food storage, preparation and holding.

  • CSH 3200:Food and Beverage Purchasing, Logistics and Supply Chain

    3 Credit Hours
    Prerequisite: ACCT 2101  
    This course promotes an understanding of the managerial aspects of hospitality purchasing activities in food, beverage, supplies, equipment, services, and furnishings. Emphasis is placed on strategic selection and procurement considerations based on item need, value, and supplier information. Students learn policies and procedures in the receiving, transportation logistics, storing, controlling, and issuing functions of inventory management all with responsible environmental consideration. Students learn how logistical decisions impact the performance of the operation.

  • CSH 3300:Professional Development

    3 Credit Hours
    Prerequisite: Culinary Sustainability and Hospitality majors: CSH 2100 ; Non-Culinary Sustainability and Hospitality majors: 60 credit hours and permission of the department.
    This course improves students’ abilities to describe their accomplishments and sell their ideas in professional networking situations, company meetings, responses to proposals, and interviews. Students learn to create career objectives based upon their research of career options and potential employers, and prepare a developmental roadmap that will lead them to success within their chosen profession.

  • CSH 3390:International Initiatives in Foods (Study Abroad)

    3 Credit Hours
    Prerequisite: 75+ credit hours and permission of the department chair.
    In this study abroad course, students evaluate the origins and migration of foods throughout a region, including food’s relationship to religion and various cultural groups, geographical location, social practices and economic well-being. Students examine the impact of the country’s sustainability practices and the basis for those practices. Students design, create, implement and evaluate a new sustainable practice in the partnered-locale.

  • CSH 3398:Internship (Culinary Services Management)

    3 Credit Hours
    Prerequisite: Culinary Sustainability and Hospitality majors: 60 credit hours or permission of the department chair; Non-Culinary Sustainability and Hospitality majors: permission of the department chair.
    In this course classroom learning is applied to the professional practice of sustainability in culinary food service and hospitality management. Students gain hands-on experience under direct supervision of managers, chefs and/or staff in establishments approved by the instructor, rotating through multiple departments while learning to engage in a variety of food service operations, sustainable business practices and management responsibilities. 150 hours of internship experience with a host employer is required, in addition to classroom meetings.

  • CSH 3400:Sustainable Facilities Design and Management

    3 Credit Hours
    Prerequisite: Culinary Sustainability and Hospitality majors: CSH 2100 ; Non-Culinary Sustainability and Hospitality majors: 60 credit hours and permission of the department chair.
    This course provides fundamental concepts of sustainability and resource conservation in the operations of culinary and hospitality facilities. Students learn how to work effectively with the engineering and maintenance department(s). The course prepares students to responsibly manage with emphasis on the areas of energy, water and waste as related to their impact on the environment and facilities management. CPR/First Aid Training certification is a requirement for successful completion of the course.

  • CSH 3500:Organic Agriculture and Beginning Apiary Studies

    3 Credit Hours
    Students are introduced to the competencies and hands-on methods to practice and experience all aspects of sustainable organic farming and beginning apiary studies. This course emphasizes sustainable food production systems, soil conservation, plant nutrition, honey bees and beekeeping, and the environmental study of how using the local bee population can increase crop production.

  • CSH 3610:Club Management

    3 Credit Hours
    This course introduces students to the world of private club management, including club governance, service excellence, organizational structure, quality management systems for clubs, government regulations, club marketing, food and beverage operations, computer technology for clubs, golf operations in clubs, club fitness operations, and club facilities management. Students learn how to incorporate sustainable practices in club management.

  • CSH 4000:CSH Work Experience

    0 Credit Hours
    Work experience hours that are industry related (culinary or hospitality) need to be verified by submitting documentation from the work establishment that shows the number of hours worked and the job title/description. Students should hold on to these documents until they are ready to be submitted in the semester the student is taking the CSH 4000 class. Working “under the table” is not considered for work experience hours (plus, illegal).

    Notes: In order to graduate, students must complete a minimum of 600 industry-related work
    experience/volunteerism/service hours, with a minimum 200 of those hours being industry-focused volunteer (non-paid) service hours through VKSU. Any exceptions to the VKSU site requirement require written approval in advance by the department chair. All 600 hours may be acquired through volunteerism/service.

    Upon completion of the requirements, or in the semester in which the student is certain they will complete the requirements, students will register for CSH 4000 (for work experience) and/or CSH 4010 (for volunteerism).These classes are zero-credit, pass/fail classes used for certification that the required hours were completed, and appear in DegreeWorks. Only register for these courses if the hours will be completed by the end of the semester.
  • CSH 4010:CSH Volunteerism

    0 Credit Hours
    All volunteer hours must be industry-related and non-paid for the student to receive credit. Students are required to log their hours using the VKSU website (VKSU.kennesaw.edu). VKSU does not allow students to volunteer with places of worship, for-profit organizations or businesses, or activities conducted from a non-approved volunteer site.

    Notes: In order to graduate, students must complete a minimum of 600 industry-related work
    experience/volunteerism/service hours, with a minimum 200 of those hours being industry-focused volunteer (non-paid) service hours through VKSU. Any exceptions to the VKSU site requirement require written approval in advance by the department chair. All 600 hours may be acquired through volunteerism/service.

    Upon completion of the requirements, or in the semester in which the student is certain they will complete the requirements, students will register for CSH 4000 (for work experience) and/or CSH 4010 (for volunteerism). These classes are zero-credit, pass/fail classes used for certification that the required hours were completed, and appear in DegreeWorks. Only register for these courses if the hours will be completed by the end of the semester.
  • CSH 4100:Principles of Beverage Operations Management

    3 Credit Hours
    Prerequisite: CSH 2400  and permission of the department chair. All students must be 21 years or older to take this class.
    This course examines the management of bar and beverage operations within the various hospitality environments, exploring the history of the beverage industry, the cultural relevance of spirits and ales, and the incorporation of various beverages in food service. Students develop serving techniques of wine, spirits, beer, coffee, and tea, and create wine lists, beer lists, and beverage menus. Students must successfully complete the ServSafe Alcohol exam to pass the class.

  • CSH 4200:Food and Beverage Cost

    3 Credit Hours
    Prerequisite: ACCT 2101 , ACCT 2102 , and CSH 3200  
    This course provides a comprehensive look at the methods, tools and techniques to control food, beverage, and labor costs. Topics include planning, budgeting, standard costing, standardized recipes, menu development, principles of purchasing, staffing and labor costs. Emphasis is placed on controlling costs, allocation of overhead, and fiscal accountability in a sustainable environment.

  • CSH 4300:Hospitality Law and Liability

    3 Credit Hours
    Prerequisite: MGT 3100  
    This course provides a basic understanding of the law in general, and of the primary laws that apply to the hospitality and food service industries. Students learn to effectively manage the legal issues and liabilities most commonly faced by all hospitality managers, how environmental and natural resource law impacts the industry, and how to avoid and prevent legal liabilities.

  • CSH 4400:Directed Study

    3 Credit Hours
    Prerequisite: 3.0 GPA and permission of the department chair.
    This course gives students the opportunity for in-depth study of a special topic in culinary sustainability and hospitality not afforded in regular course offerings. Students work under the direction of an individual faculty member.

  • CSH 4498:Strategic Management in Hospitality

    3 Credit Hours
    Prerequisite: Culinary Sustainability and Hospitality majors: Students must have completed MKTG 3100  and MGT 4001 . This course is taken in the last or next-to-last semester in the program; Non-Culinary Sustainability and Hospitality majors: Senior standing and permission of the department chair.
    This challenging senior-level capstone course transforms students into strategic business leaders, incorporating disciplines learned throughout the curriculum including marketing, purchasing, situational analysis, quantitative production, environmental awareness, financial and quality management, and strategic formulation and implementation as applied to the hospitality industry. The primary focus is on the successful development, execution, and application of strategic management concepts to a signature event held during the semester.

  • CSH 4499:Quantity Food Management

    3 Credit Hours
    Prerequisite: Culinary Sustainability and Hospitality majors: Students must have completed CSH 3100  and CSH 4200 . This course is taken in the last or next-to-last semester in the program; Non-Culinary Sustainability and Hospitality majors: Senior standing and permission of the department chair.
    Students demonstrate established standards, techniques, and practices for large quantity food production by creating a meal service event, including the menu development and design, purchasing, sales and marketing, food service production, cost analysis and service of meals in a dining room environment.

  • CSH 4610:Plant-Based Cuisine

    3 Credit Hours
    Prerequisite: CSH 2500  
    This course examines vegan and vegetarian diets and the nutritional preparation of plant-based cuisines. Students explore why vegan and vegetarian diets are chosen for health, social, religious, or other reasons, with a focus on preparing meals with plant-based ingredients, modifying recipes, and determining preparation methods for highest nutritional value. Students analyze the relationship between diet and disease, and compare that for those eating exclusively plant-based cuisine to the average diet.

  • CSH 4620:Exploring the World of Wines

    3 Credit Hours
    Prerequisite: Students must be 21+ years of age by the first day of class to take this class.
    Students obtain an in-depth understanding of vineyard and cellar practices that affect style, quality, commercial viability and long-term sustainability of the world’s most important wines. Classic, New World, and emerging regions provide the context within which these practices are studied. The class develops students’ sensory evaluation skills for the purpose of guiding commercial decisions made by management within a foodservice or hospitality operation.

  • CSH 4630:Spirits, Beers, and Brews

    3 Credit Hours
    Prerequisite: Students must be 21+ years of age by the first day of class to take this class.
    Students gain an in-depth understanding of key factors that influence price, quality, and long-term sustainability of the world’s most important spirits, beers and other alcoholic beverages such as cider and beverages and their regional or generic counterparts. Students will develop their sensory evaluation skills for the purpose of guiding commercial management decisions within the industry.

  • CSH 4640:Beer Culture

    3 Credit Hours
    Prerequisite: Students must be 21+ years of age by the first day of class to take this class.
    Students develop knowledge of the evolution of brewing and brewer’s culture and practices, an understanding of various beer and ale styles, the effects of local culture and society, and the relationship of various technologies on the brewing process. Samples of beers illustrate the sensory properties (flavor, color, foam, and haze), microbiological processes, and chemical components that determine beer quality. Students develop and sharpen sensory skills to discern stylistic nuances as well as technical production issues.

  • CSH 4650:Fundamentals of Brewing

    3 Credit Hours
    Prerequisite: Students must be 21+ years of age by the first day of class to take this class.
    Students explore the art and science of brewing beer, the business of its production, distribution and sale and its place in a cuisine pairing. Students will handcraft several types of beer, going from grain to finished product, exploring the science of fermentation, learning to critique various styles, and gaining an understanding of beer’s place in history, culture and cuisine.

  • CSH 4660:Event Management

    3 Credit Hours
    This course provides an introduction to the principles of event management including special event research, planning, coordination, marketing, management and post-event evaluation. Through instruction, observation and analysis, students probe, explore and draw conclusions about “what works” in event management.

  • CSH 4670:Catering

    3 Credit Hours
    Students study the techniques, logistics, and responsibilities involved in the management of on-premise and off-premise catering companies. Students evaluate operations, sales, vendor facilities, challenges and solutions, assessing the needs and requirements in both on-premise and off-premise settings.

  • CSH 4680:Wedding Planning

    3 Credit Hours
    Students explore the various business and creative aspects of wedding planning and the wedding industry. Students design an event focusing on client retention, package development, contract and vendor interactions, as well as the creative needs associated with this specific event.

  • CSH 4690:Baking and Pastry

    3 Credit Hours
    Students are introduced to fundamental baking and pastry skills, methods, theories and techniques through lecture, demonstration and hands-on production. Students learn the necessity of personal hygiene, safety, basic first aid, and station organization in a production kitchen.

  • ENTR 3001:Entrepreneurial Thinking

    3 Credit Hours
    Prerequisite: ECON 1000  , completion of 30 credit hours with a minimum GPA of 2.0.
    This course provides an introduction on how to think and act entrepreneurially. The course examines how creative and innovative thinking along with initiative allow the student to see and seize opportunities. This course will give students an introduction to what it means to have an entrepreneurial mindset, explore different skill sets needed in entrepreneurship, and expose them to how entrepreneurship can be utilized in all types of careers. This course takes the approach that everyone (not just those who want to start businesses) can benefit from understanding and applying an entrepreneurial mindset to any situation that demands change in their lives. This course will be filled with experiences to have students understand what it feels like to act entrepreneurially.

  • ENTR 4002:Venture Creation

    3 Credit Hours
    Prerequisite: ENTR 3001 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    As an introduction to creating value for an entrepreneurial venture, this course provides information to increase students’ awareness of the importance of being both externally-centric (focusing on definitions of value from the customer perspective) and internally-directed. This is achieved by developing and implementing strategies that meet customer expectations and satisfy the objectives of the new venture.

  • ENTR 4003:Venture Funding

    3 Credit Hours
    Prerequisite: ENTR 3001 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Students identify and examine different types of financing, differentiate between venture capital and angel investor funding, and locate alternative financing (such as crowd-funding, peer-to-peer lending, micro-loans, and SBA loans). Additionally, students learn how to determine the value of a new venture. The course explores sourcing and acquiring financial resources that are required in new venture start-ups. Exit strategies including mergers, acquisitions, firm sales, and initial public offerings (IPOs) are examined.

  • ENTR 4004:Venture Commercialization

    3 Credit Hours
    Prerequisite: ENTR 4002  and ENTR 4003 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course integrates the aspects of developing the entrepreneurial mindset, creating market value, financing the venture, and commercializing the opportunity for a new for-profit, enterprise initiative (Intrapreneurship) or social business venture. The students execute the action phase of the business plan, engage capital strategies, secure charter customers, interview community entrepreneurs, and formally pitch the new venture for critique by entrepreneurs or venture capitalists.

  • ENTR 4005:Entrepreneurial Experience

    3 Credit Hours
    Prerequisite: ENTR 4002  
    This course uses an action learning approach to create, deliver, and reflect on an meaningful experience in entrepreneurship. Students have the option of working on solving a problem for a small business, making substantive progress on a personal venture idea, or enacting change within an existing organization. Students will be required to create the terms of the engagement, set deliverables, participate in the experience, and reflect on the process and results.

  • ENTR 4122:Venture Analysis

    3 Credit Hours
    Prerequisite: MGT 3100  or ENTR 3001  
    A course that applies the concepts of small business management, entrepreneurship and creativity to the analysis of complex business problems faced by new ventures and existing small businesses. Case studies will be used to develop students’ ability to identify and solve problems. Work will continue on personal startup projects and business plans.

  • ENTR 4125:International Entrepreneurship

    3 Credit Hours
    Prerequisite: (MGT 3100  or MGT 3600  or ENTR 3001 ) and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
    An examination of the role of the entrepreneur in creating new international business ventures. This course provides students with both a theoretical and practical understanding of new venture creation in the international marketplace, including extensions of domestic enterprises and new enterprises.

  • ENTR 4400:Directed Study

    1-3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
    Special topics of an advanced nature not in the regular course offerings.

  • ENTR 4490:Special Topics in Entrepreneurship

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
    Selected topics of interest to faculty and students.

  • HMGT 3300:Introduction to Hospitality

    3 Credit Hours
    Prerequisite: Admission to the Coles Undergraduate Professional Program or student in a Coles College Partner Program
    This survey course provides students with an understanding of the hospitality industry and the role it plays in both the U.S. and global economies. This course offers an overview of the industry, its economic impact, its history, its current and future challenges, and its business characteristics. The main goal of the course is to expose students to the hospitality industry and provide an understanding of the unique aspects of managing businesses in this industry.

  • HMGT 3397:Work Experience In Hospitality Management

    0 Credit Hours
    Prerequisite: Hospitality management major and (admission to the Coles College Undergraduate Professional Program).
    All hospitality majors, upon completion of 400 hours of verifiable work experience in the hospitality, tourism, or related industries must sign up for this course. The work experience may be obtained any time from the freshmen year at KSU to the semester of graduation at KSU and must be completed in its entirety before a degree will be awarded. This course carries no credit hours, and thus no tuition fees. Grading is Satisfactory or Unsatisfactory based on successful completion of the work-hour requirement and a reflection paper, which details work experiences and involves the students” self-critique of their skills and knowledge in preparation for a career in the hospitality industry.

  • HMGT 3500:Guest Service Management

    3 Credit Hours
    Prerequisite: HMGT 3300  and (admission to the Coles College undergraduate professional program or student in a Coles College Partner program). 
    This course explores the dimensions of successful service management of hospitality organizations. It also offers an in-depth study of the provision and management of high quality service provided within a hospitality business. It prepares students for enlightened guest service management and suggests creative approaches. The course will use an integrated viewpoint on issues of measurement, continuous service improvement, staff member training from a guest perspective, and the ability to benchmark among hospitality competitors are discussed.

  • HMGT 4100:Hospitality Marketing and Revenue Management

    3 Credit Hours
    Prerequisite: HMGT 3300  and (admission to the Coles College undergraduate professional program or student in a Coles College Partner Program). 
    Students in this course survey common marketing practices and revenue management issues that are unique to the hospitality industry. These practices include sales procedures, revenue management (i.e., setting room rates), the use of technology to maintain a leadership position compared to one’s competitors, building a loyal customer base, a discussion of the relationship of marketing to overall organizational success, and an analysis of a hospitality operation’s annual marketing plan.

  • HMGT 4200:Hospitality and Travel Law

    3 Credit Hours
    Prerequisite: BLAW 2200  and (admission to the Coles College undergraduate professional program or student in a Coles College Partner Program)
    This course acquaints students with the legal aspects of the hospitality and travel industry. Students examine laws and regulations governing the industry with specific emphasis on: sources and principles of hospitality and travel law; the hotel-guest relationships and the duty owed to each other; liability and sale of guestrooms, food and beverage; employment practices; government regulations; contracts; licensing and insurance; risk management; management and franchise agreements and; commercial and case law. At the completion of the course, students will be able to recognize and evaluate legal issues for the purpose of decision making in hospitality and travel work environments.

  • HMGT 4201:Event Planning and Management

    3 Credit Hours
    Prerequisite: Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and a student in a Coles College Partner Program that included this course)
    The events industry is a multi-faceted, multi-billion-dollar industry. A keen understanding of the industry’s dynamics and complexities is essential for individuals planning to enter the industry. In this course, students analyze the steps in the events planning process and learn how to conceptualize events. The nature of the industry and the importance of risk management and sustainability are also explored. Upon completing this course, students will be able to plan, execute and evaluate events.

  • HMGT 4202:Restaurant Concept Development and Management

    3 Credit Hours
    Prerequisite: Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and a student in a Coles College Partner Program that included this course)
    In this course, students will learn about restaurant concepts and their development and operation. Students will examine the key restaurant development and operational functions such as: concept development; restaurant opening; the legal and regulatory aspects of restaurant development and operations; equipment and design; menu design; marketing and promotion; financial statement analysis; restaurant analytics; pricing; supply chain management; customer experience management and employee staffing, engagement, and performance management. At the completion of the course, students will be able to implement strategies to effectively own, manage and operate a successful restaurant or food service business.

  • HMGT 4203:Hotel Real Estate Investment and Asset Management

    3 Credit Hours
    Prerequisite: Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and a student in a Coles College Partner Program that included this course)
    Real estate represents one of the largest and most significant investment by firms and individuals in the hospitality industry. The course will also cover hotel market analysis and valuation techniques including estimating hotel occupancy and room rate, forecasting hotel revenue and expenses and the hotel valuation process. Students will learn how to perform a hotel valuation market study using the Hotel Market Study and Valuation Software. The course will also examine the components of hotel asset management, a service which has become a central tenet for several hotel ownerships.

  • HMGT 4300:Hotel Management and Operations

    3 Credit Hours
    Prerequisite: HMGT 3300  and (admission to the Coles College undergraduate professional program or student in a Coles College Partner Program). 
    This course examines hotels with students gaining a basic understanding of the various departments within these lodging venues. The relationship between major departments such as rooms division, and food and beverage are illustrated. Managerial and operational functions and decisions are identified and discussed. Students are exposed to key abilities and skill sets necessary to manage such facilities by familiarization with the role of a managerial position.

  • HMGT 4490:Special Topics in Hospitality Management

    1 to 3 Credit Hours
    Prerequisite: Admission to the Coles College undergraduate professional program or student in a Coles College Partner program
    Selected topics of interest to students and faculty in Hospitality Management.

  • HMGT 4500:Strategic Analytics for Hospitality Managers

    3 Credit Hours
    Prerequisite: HMGT 3300 , HMGT 4100 , and (admission to the Coles College undergraduate professional program or student in a Coles College Partner program)
    This course focuses on the analysis of data as they apply to operational and financial decision making. Stemming from the operational hospitality manager’s perspective, industry-specific tools are used to conduct predictive and prescriptive analytics, and financial and non-financial performance analysis, including but not limited to, service measurement, expenses and profitability, turnover and human resources information, guest satisfaction, competitor performance data, and other measures of operational performance in hospitality.

  • MEBU 1101:Introduction to the Music and Entertainment Business

    1 Credit Hours
    An introduction to the fundamental concepts of the business practices related to the music and entertainment industry. The course will focus on skills necessary for beginning and maintaining a professional career in the music and entertainment industry. The course will have an emphasis on practical applications of classroom knowledge to the music business and entertainment environment.

  • MEBU 2270:Entertainment Media Production

    3 Credit Hours
    Prerequisite: Permission of MEBU Director and class instructor
    This course is designed to equip students with the skills to gain a basic working knowledge of media production as it applies to the entertainment industry. Specifically, students are introduced to audio and video production techniques through hands-on learning modules, relevant lectures, and real world technology project development and implementation. This course will establish a solid foundation for both immediate student application and further specialized media production studies.

  • MEBU 3100:Fundamentals of the Music and Entertainment Business

    3 Credit Hours
    Prerequisite: 90 credit hours, recommended minimum cumulative GPA of 2.8, application and acceptance to the Music and Entertainment Business Certificate program, and permission of the MEBU director.
    This course is a survey of the music and entertainment industry, its various prominent commercial and regulatory organizations, and its developmental history and future directions. Specific topics covered in this course include music and entertainment company operations, income generation, distribution models, publishing technologies, film, television, new media, and emerging trends.

  • MEBU 3280:Fundamentals of Creative Adaptability (Video Production)

    3 Credit Hours
    Concurrent:
    MEBU 2270  
    This course is designed to equip students with the skills to gain a basic working knowledge of video production as it applies to the entertainment industry. Specifically, students are introduced to video production techniques through hands-on learning modules, relevant lectures, and real-world technology project development and implementation.

  • MEBU 3370:Fundamentals of Audio Production and Technology

    3 Credit Hours
    Prerequisite: MEBU 2270  
    This course provides students with fundamental learning opportunities focused specifically on the field of audio production & technology. Students will gain specialized knowledge, vocabulary, and skills related to audio recording techniques, the principles of sound and hearing, computer software/hardware, live sound production, studio equipment, and a broad range of audio production competencies. Students learn through a balance of relevant lectures, hands-on workshops, and real-world recording, mixing, and mastering projects.

  • MEBU 3380:Principles of Creative Adaptability (Video Production)

    3 Credit Hours
    Prerequisite: MEBU 3280  
    This course is the subsequent level course in video production and is designed for students to develop intermediate to advanced skills in camera operations content creation, shooting video, pre-production, production, storyboard, editing in Adobe Premiere and audio production. Students will develop and present pre-production and production packets for an intermediate level video project.

  • MEBU 3398:Internship in the Music and Entertainment Business

    1-3 Credit Hours
    Prerequisite: 90 credit hours, recommended minimum cumulative GPA of 2.8, application and acceptance to the Music and Entertainment Business Certificate program, successful completion of MEBU 3100 , and permission of the MEBU director.
    This internship is intended for music and entertainment business program students who show interest in an area of study and wish to pursue a discipline of practical and applied experience in greater depth. Student must be directed by the program director and sponsored by an approved music or entertainment business.

  • MEBU 4100:Emerging Trends of the Music and Entertainment Business

    3 Credit Hours
    Prerequisite: 90 credit hours, recommended minimum cumulative GPA of 2.8, application and acceptance to the Music and Entertainment Business Certificate program, successful completion of MEBU 3100 , and permission of the MEBU director.
    This course is an in-depth study of topics of specific relevance to the music and entertainment industry, with a strong emphasis on experiential learning and practical application of classroom knowledge to the music and entertainment business environment. In-depth focus on entrepreneurship, business plans, practical experiences, on-the-job training, resume-building and exploration of career opportunities in the music and entertainment industry.

  • MEBU 4200:Current Topics in the Music and Entertainment Business

    3 Credit Hours
    Prerequisite: 90 credit hours, recommended minimum cumulative GPA of 2.8, application and acceptance to the Music and Entertainment Business Certificate program, successful completion of MEBU 3100 , and permission of the MEBU director.
    Selected current topics of interest to faculty and students that focus on the Music and Entertainment Business. In-depth focus on ethics and ideologies, convergence, sponsorships, endorsements, technologies, brands, licensing and applications of copyright law, business plans, intellectual property rights and the future of the music and entertainment industry.

  • MEBU 4470:Advanced Audio Production and Technology

    3 Credit Hours
    Prerequisite: MEBU 3370  
    This course is an advanced exploration into audio recording techniques and studio production. This course is taught in the classroom and a professional studio environment providing students with an immersive experience to learn, practice, and implement real-world audio production techniques. Students will gain up-to-the-minute skills by utilizing state-of-the-art recording equipment and shadowing audio industry professionals. Students will gain practical audio project management and implementation experience by overseeing a large-scale recording studio project.

  • MEBU 4480:Advanced Creative Adaptability (Video Production)

    3 Credit Hours
    Prerequisite: MEBU 3380  
    This course is the advanced level course in video production and is designed for students to develop advanced skills in camera operations content creation, storyboard, shooting video, pre-production, production, post-production, editing in Adobe Premiere and audio production. Students will develop and present post- production and delivery packets for an advanced level video project.

  • MEBU 4490:Special Topics in the Music and Entertainment Business

    3 Credit Hours
    Prerequisite: 90 credit hours, recommended minimum cumulative GPA of 2.8, application and acceptance to the Music and Entertainment Business Certificate program, successful completion of MEBU 3100 , and permission of the MEBU director.
    Selected special topics of interest to faculty and students that focus on the Music and Entertainment Business.

  • MGT 3100:Management and Behavioral Sciences

    3 Credit Hours
    Prerequisite: [(Grades of “B” or higher in ACCT 2101 , ACCT 2102 , ECON 2105 , and ECON 2106 ) or Admission to Coles College Undergraduate Professional Program] or [completion of 60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course].
    This course introduces students to the field of management, focusing on basic principles and concepts applicable to all types of organizations. The evolution of functional and behavioral aspects of management and organization theory are presented in the context of political, societal, regulatory, ethical, global, technological and demographic environmental forces.

  • MGT 3190:Business, Ethics, and Society

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course examines the relationship between business and society and the role of ethics in employee and managerial decision-making and behavior. Using a stakeholder management approach, the course explores uses and potential abuses of business power on internal and external stakeholders. Models for integrating ethical concerns into business decisions are examined.

  • MGT 3200:Operations Management

    3 Credit Hours
    Prerequisite: ECON 2300 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Generic modeling techniques are applied to the planning, operation and control of the production of goods and services. Topics include: quality control, facility location and layout, material requirements planning and project scheduling.

  • MGT 3397:Internship and Experiential Learning in Management

    0-9 Credit Hours
    Prerequisite: MGT 3100  and admission to the Coles College Undergraduate Professional Program, approval of the Career and Internship Advisor (KSU Career Planning and Development), and a minimum GPA of 2.5
    This course is designed to provide hands-on experiences and challenges to help students develop and improve their skills and problem-solving abilities. Prior to enrolling in this course, students are responsible for working with their Career & Internship Advisor to secure an approved internship position. Current and prior work experience does not qualify for credit. Graded assignments are required to receive credit. 

    Notes: This course will be graded on an S/U basis. This course may only be used in the Business Electives area of a BBA.
  • MGT 3600:Introduction to International Business

    3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    An introduction to the global business environment, this course examines the discrete and interactive effects of the geographic, historical, sociocultural, political/legal, economic and technological forces that shape international commercial activity and its consequences.

  • MGT 4001:Organizational Behavior

    3 Credit Hours
    Prerequisite: MGT 3100  and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
    Everyone in today’s organizations, whether they choose the role of senior executive, manager or employee, needs an understanding of how people behave in organizations. Organizational behavior is the study of behavioral science applications in organizations- what people think, feel and do in and around organizations. This course draws on psychology, sociology, anthropology and related disciplines, but its distinction is that the goal for understanding human behavior is to improve individual performance and organizational effectiveness. The study of organizational behavior examines individual characteristics in a richly diverse workplace, group dynamics in task completion, and the profound effects that individual and group behaviors have on an organization’s success.

    Notes: MGT 4001 and MGT 4160 cannot both be used. MGT 4001 and MGT 4170 cannot both be used.
  • MGT 4002:Human Resource Management

    3 Credit Hours
    Prerequisite: MGT 3100  and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
    People are an organization’s most valuable assets. This course provides students with an understanding and capability to manage these assets (self and others) to support the goals of the organization. It covers the human resource practices and people management skills used to attract, motivate, develop, and retain employees. Students also develop self-management skills and personal career growth strategies to enhance their professionalism and employability.

    Notes: MGT 4002 and MGT 4160 cannot both be used. MGT 4002 and MGT 4170 cannot both be used.
  • MGT 4003:Project Management

    3 Credit Hours
    Prerequisite: MGT 3200  and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
    In this course, students learn to complete organizational projects on time and on budget. This course introduces students to project management (PM) from both a process and project tool standpoint. Students focus on understanding project definition and scope, resource allocation, task dependencies and risk management. Students also learn how to use PM software in the context of managing a team project.

  • MGT 4004:Managing Your Company

    3 Credit Hours
    Prerequisite: MGT 4001 , MGT 4002 , and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
    In this course, students learn to develop a long-term vision and competitive strategy for a company. Students learn to balance short-term objectives with long-term strategic goals. They learn to recognize interactions among the internal factors (resources and processes) and external environments, and the impact of both on performance. Students also demonstrate their ability to make decisions, and to analyze, justify, and professionally communicate the results of those decisions.

  • MGT 4123:Family Business Management

    3 Credit Hours
    Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course explores the unique challenges and opportunities involved in owning and/or managing a family business. By attending the class, students learn to identify and address challenges related to responsible ownership, succession, corporate governance, family governance, professionalization, and family office. Both family and non-family members’ perspectives are explored and addressed.

  • MGT 4124:Franchise Management

    3 Credit Hours
    Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Franchise Management is an introduction to the field of franchising as it concerns the franchiser (the business who grants the business rights to franchisees), and the franchisee (the individual or business who obtains the rights to operate the franchised business in accordance with the chosen method to produce or sell the product or service). It covers the body of knowledge on how to expand an existing business through domestic or international franchising as well as how to analyze and decide how to buy and manage a franchise.

  • MGT 4130:Commercial Real Estate Ventures

    3 Credit Hours
    This course addresses the acquisition, development, operation, and disposition of commercial real estate properties, with a special emphasis on shopping centers. Dimensions of inquiry include: ethical decision making, specific legal requirements associated with real estate ventures, and stakeholder (developers, investors, local communities, and public sector) analysis.

  • MGT 4161:Organizational Communications

    3 Credit Hours
    Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program  or student in a Coles College Partner Program that includes this course.
    This course develops student understanding of communication processes within organizations, increases ability to diagnose and deal with organizational communication problems, and enhances skills in using communication to improve individual, group, and organization-wide effectiveness.

  • MGT 4171:Employee and Labor Relations

    3 Credit Hours
    Prerequisite: MGT 4002  and [Admission to the Coles College Undergraduate Professional Program] or [60 credit hours with a minimum  GPA of 2.0 student in a Coles College Partner Program that includes this course]
    The study of employee and labor relations includes union organizing, collective bargaining, labor legislation, contract negotiation, grievance resolution, arbitration, and international labor movement issues. Alternative dispute resolution methods, cooperative labor/management policies and practices, and union-free work environments are covered.

  • MGT 4172:Compensation and Reward Systems

    3 Credit Hours
    Prerequisite: MGT 4002  and [Admission to the Coles College Undergraduate Professional Program] or [60 credit hours with a minimum  GPA of 2.0 student in a Coles College Partner Program that includes this course] 
    Compensation systems and practices that attract, motivate, and retain employees are investigated in this course. Topical areas include wage and hour regulations, job evaluation, pay structure development, incentive systems, merit pay decision making, and strategic benefit systems design.

  • MGT 4173:Human Resource Selection

    3 Credit Hours
    Prerequisite: MGT 4002  and [Admission to the Coles College Undergraduate Professional Program] or [60 credit hours with a minimum  GPA of 2.0 student in a Coles College Partner Program that includes this course] 
    This course focuses on the acquisition, selection, and placement of human resources to maximize organizational effectiveness. Topics include strategic human resources planning, EEO requirements, labor force forecasting, job analysis methods, recruitment practices, employee selection techniques, and testing procedures that increase employee-job fit.

  • MGT 4174:International Human Resource Management

    3 Credit Hours
    Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program  OR student in a Coles College Partner Program that includes this course.
    This course focuses on human resource management functions required to implement international or global strategy. Areas examined include international recruitment and selection, performance management, training and development, compensation, labor relations, management of expatriates and their repatriation, dealing with host country nationals, and career management in the international context. Special topics include human resource law and issues in specific countries outside the U.S. and managing a multicultural labor force in the U.S.

  • MGT 4185:Technology and Innovation Management

    3 Credit Hours
    Prerequisite: MGT 3200  and [60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program  or student in a Coles College Partner Program that includes this course.]
    This course focuses on the management of technologies within organizations. Specific topics include the management of innovation, technological development, research and development, the justification and strategic implications of new technologies, and the development of a technological strategy. The management of both manufacturing and information technologies will be emphasized.

  • MGT 4190:International Management

    3 Credit Hours
    Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program  or student in a Coles College Partner Program that includes this course.
    This course deals with the basic managerial functions in an international enterprise. It explores the theoretical and practical aspects of managing international business operations, and deals with multi-cultural and global issues of managing the business expansion beyond the domestic market. It portrays the difficulties of managing enterprises that cross national borders and have to deal with cultural diversity, and diversity in socio-political and economic systems.

  • MGT 4199:Strategic Management

    3 Credit Hours
    Prerequisite: BUSA 4150 ECON 3300 , FIN 3100 , MGT 3100 , MGT 3200  and MKTG 3100  and Admission to the Coles College Undergraduate Professional Program. This course is taken in the last or next-to-last semester in the B.B.A. program.
    This course emphasizes an integrative, multifunctional, general management perspective of the organization and its long-term survival in a global economic environment. It builds the knowledge base and analytical skills required for managing a business enterprise. Components include situation analysis, strategy formulation, evaluation, and choice, as well as strategy implementation at different organizational levels, and under different contextual conditions. The course enables the refinement of the student’s communication and presentation skills, as well as the interpersonal abilities necessary for accomplishing group tasks. Integrating multiple business disciplines, it serves as the capstone course in the business curriculum.

  • MGT 4200:Family Business Consulting

    6 Credit Hours
    Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course explores both consulting practices and the challenges faced in family business. In addition to introducing the concepts and tools in both these areas, the course provides real-world insights via interaction with family business owners and professionals from local and regional consulting firms. The course includes on-site visits to family businesses where students apply what they have learned in class and analyze problems and develop plans to assist these companies.

  • MGT 4400:Directed Study

    1-3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 3.0,([Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration
    Special topics of an advanced nature not in the regular course offerings.

  • MGT 4476:Contemporary Global Business Practices

    3 Credit Hours
    Prerequisite: MGT 3100 , MGT 3600  and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
    This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.

    Notes: MGT 4476 and MKTG 4476 cannot both be used.
  • MGT 4490:Special Topics in Management

    1-3 Credit Hours
    Prerequisite: 60 credit hours with a minimum GPA of 2.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
    Selected topics of interest to faculty and students.

  • MGT 4800:International Supply Chain Management

    3 Credit Hours
    Prerequisite: MGT 3200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program  or student in a Coles College Partner Program that includes this course.
    This course examines the key concepts of supply chain management, involving the flows of materials and information among all of the firms that contribute value to a product or service, from the source of raw materials to end customers. The course emphasizes the relationship between a firm and its supply chain partners: primarily the suppliers from whom it purchases its inputs and those who assist in the logistics and distribution of the products. The course has an international emphasis to reflect the trend of increasing partnerships with international suppliers, international transportation providers, and distributors in foreign markets. Supply chain management issues are addressed for both manufacturing and service organizations.

  • MGT 4855:Quality Management and Process Improvement

    3 Credit Hours
    Prerequisite: MGT 3200  and [60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course]
    This course is an in-depth study of the key concepts and practices of modern quality philosophies and techniques and process improvement methods. The student identifies opportunities to add value through quality in all phases of business and product life cycles. Students provide evidence of mastering course concepts by answering thought-provoking discussion questions and submitting a group process improvement project.

  • MGT 4880:Service Operations Management

    3 Credit Hours
    Prerequisite: MGT 3200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program  or student in a Coles College Partner Program that includes this course.
    The course will focus on developing a clear understanding of services from multiple perspectives. Students will define, diagnose, design, measure, control, and change services with the objective of improving quality and productivity. The course will address important service design issues, competitive issues unique to services, and the extensive interaction between marketing and operations in service organizations.

  • MGT/MKTG 4476:Contemporary Global Business Practices

    3 Credit Hours
    Prerequisite: MGT 3100  and MGT 3600  , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course will deal with current practices in Global Business. It will examine the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.

    Notes: MGT 4476 and MKTG 4476 cannot both be used.
  • Marketing and Professional Sales

    (470) 578-6060

    The Department of Marketing and Professional Sales curriculum is designed to prepare students for a career in the dynamic and exciting field of marketing and sales. B.B.A. majors are offered in Marketing and in Professional Sales. Minors are offered in both areas also.

    Marketing is concerned with the development, delivery, promotion and exchange of a company’s goods and services. As a result, marketing is the pivotal function within the firm that generates income for the business and delivers a standard of living.

    The term “marketing” in a broad sense includes individuals’ or organizations’ activities which encourage and facilitate exchanges of values. This includes many non-promotional activities such as research, physical distribution and pricing as applied to goods and services, in both profit and nonprofit contexts.

    Career opportunities include such diverse areas as retail store management, industrial selling, marketing research, advertising and others. In addition to a general marketing program, the department has designed three specialized tracks or areas of concentration which focus on Professional Selling, Promotional Communication and Retail Management.

    The Professional Sales degree program can lead to a personally satisfying and financially rewarding career in sales, sales management and marketing. Professional Sales is the most common entry-level position in many companies for college students. Further, there are more job openings in professional sales than in any other marketing area. Thus, the Professional Sales degree program provides an avenue of entry into corporations and positions in other marketing functions.

    The focus of the Professional Sales Program is on business-to-business or organizational marketing. In addition, the program addresses relationship selling, establishing long term mutually satisfying business relationships. The foundation for this is providing creative and cost effective solutions to the customer’s important problems.

    Programs

    Baccalaureate

    Formal Minor

    Courses

  • MKTG 3100:Principles of Marketing

    3 Credit Hours
    Prerequisite: [(Grades of “B” or higher in ACCT 2101 , ACCT 2102 , ECON 2105 , and ECON 2106 ) or Admission to Coles College Undergraduate Professional Program] or [completion of 60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course].
    An introduction to the principles of marketing. This course examines the term, “marketing,” in a broad sense to include all those activities of individuals or organizations which encourage and facilitate exchanges of values. This includes many activities such as research, physical distribution, product planning, pricing and promotional activities. The concepts are examined as they apply to marketing of goods and services in profit and nonprofit sectors in both domestic and global markets.

  • MKTG 3150:Consumer Behavior

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course examines the diverse influences of culture, society and psychological processes on consumer purchase patterns. Implications for marketing activities are also discussed.

  • MKTG 3397:Internship and Experiential Learning in Marketing & Professional Sales

    0-9 Credit Hours
    Prerequisite: Admission to the Coles College Undergraduate Professional Program, MKTG 3100 , approval of the Career and Internship Advisor (KSU Career Planning and Development), and a minimum GPA of 2.5.
    This course is designed to provide hands-on experiences and challenges to help students develop and improve their skills and problem-solving abilities. Prior to enrolling in this course, students are responsible for working with their Career & Internship Advisor to secure an approved internship position. Current and prior work experience does not qualify for credit. Graded assignments are required to receive credit. 

    Notes: This course will be graded on an S/U basis. This course may only be used in the Business Electives area of a BBA.
  • MKTG 3410:Professional Selling

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course examines the role of personal selling in the firm’s marketing strategy, model of communication and specific methods of selling. All students will be required to develop and deliver effective sales presentations.

  • MKTG 3800:Entertainment Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    An introduction to the marketing practices of the entertainment industry. Industry terms, marketing strategies and tactics, recent developments and trends will be examined for major sectors of the entertainment industry including movie, music, television, theater, publishing, gaming, hospitality, and sports sectors. The course will also focus on product placement, celebrity source usage, product tie-ins, cross promotion, licensing, and other current marketing practices in the entertainment industry.

  • MKTG 4100:Marketing Research

    3 Credit Hours
    Prerequisite: MKTG 3100  and ECON 2300 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    An examination of the marketing research process as an information providing activity supporting management decision-making. The course covers definition of the research problem, selecting and planning of a research design, measurement and scaling, questionnaire construction, and data analysis and interpretation. Students are required to use a statistical software package for data management and analysis.

  • MKTG 4300:Basic Retailing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course is an introduction to retailing as a business institution. Retailing involves selling goods and services to the final consumer. Students describe and evaluate activities, procedures and decisions related to the operation of a retail unit.

  • MKTG 4350:Retail Management

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    An examination of the practices and methods of retail distribution and merchandising as a rapidly changing part of the total marketing process, involving both large and small firms.

    Notes: MKTG 4300 recommended but not required as a prerequisite
  • MKTG 4400:Directed Study

    1-3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
    Special topics of an advanced nature not in the regular course offerings.

  • MKTG 4430:Market Analysis

    3 Credit Hours
    Prerequisite: MKTG 3100  and ECON 2300 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course develops skills in locating, selecting and using appropriate information sources for making and using market measurements in the planning and management of marketing and sales operations. Students learn tools for estimating demand and forecasting industry and company sales and how to use these measures in selecting market targets, designing sales territories, assigning sales quotas and planning customer contract programs.

  • MKTG 4450:Sales Management

    3 Credit Hours
    Prerequisite: MKTG 3410 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A study of planning, organizing, staffing, directing and controlling of the sales force in developing an effective marketing organization.

  • MKTG 4460:Sales Technology and Analytics

    3 Credit Hours
    Prerequisite: MKTG 3100  
    The course will focus on applying sales technology tools and sales analytics to sales and sales management processes in order to improve salesperson and sales manager performance. The course will introduce students to a variety of software applications, including those for CRM, Web Conferencing, Form Builders, Collaboration and Communication, Gamification, Presentation, and Analysis. In addition, the course will cover sales analytics, including how to use spreadsheets to generate key performance indicators and other analyses to improve salesperson performance.

  • MKTG 4476:Contemporary Global Business Practices

    3 Credit Hours
    Prerequisite: MGT 3100  and MGT 3600 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.

    Notes: MKTG 4476 and MGT 4476 may not both be taken.
  • MKTG 4490:Special Topics in Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
    Selected special topics of interest to faculty and students.

  • MKTG 4500:Internet Marketing and Global Business

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    The course focuses on how information technology has created the framework for the emergence of commerce on the Internet. Students will be exposed to the ways that firms are utilizing the Internet to reconstruct their value chains and create/sustain competitive advantage. The impact of this medium on key dimensions of global business operations such as purchasing, manufacturing and marketing will also be addressed.

  • MKTG 4520:Social Media Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Social Media Marketing explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. The course examines the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities and how social media is impacting both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.

  • MKTG 4570:Advanced Social Media Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , and MKTG 4520  
    This course is an in-depth exploration of inbound marketing, advanced social media, and paid digital tactics and strategies. This class includes basic website construction, paid social media, search engine optimization tactics, social media analytics, and paid search.

  • MKTG 4620:Services Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    An examination of the unique characteristics of service organizations and the increasingly vital role they play in the U. S. economy. By focusing upon the marketing of such diverse services as hotels, hospitals, banking and recreation, the course stresses the importance of tailoring marketing strategies to fit the special needs of service marketers, needs quite different from those of manufacturing organizations.

  • MKTG 4630:Direct Response Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A study of the promotional methods that request immediate action or response. Topics include: planning, creating and evaluating of direct response advertising campaigns, introduction to direct mail marketing techniques including lists, catalogs, testing and merchandise selection and the media of direct marketing.

  • MKTG 4650:Advertising

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A study of the various elements of advertising. This course emphasizes the strategic applications of advertising and promotion from the perspective of the marketing manager.

  • MKTG 4666:Marketing for Entrepreneurs

    3 Credit Hours
    Prerequisite: (MKTG 3100  and MGT 3100 ), 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    This course is an introduction to the marketing practices that focus on the needs of entrepreneurs. Industry terms, recent developments, trends, and social networking, and entrepreneur-focused marketing strategies and sales tactics, will be examined. Requirements for development of an integrated marketing communications plan for supporting an entrepreneur are stressed.

  • MKTG 4670:Promotional Strategy

    3 Credit Hours
    Prerequisite: MKTG 4650 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A study of the various component parts of the promotional mix. Focuses on the development and management of personal selling, public relations, publicity and advertising in implementing marketing strategy.

  • MKTG 4750:Advanced Selling

    3 Credit Hours
    Prerequisite: (MKTG 3100  and MKTG 3410 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    An in-depth examination of current business trends as they impact the professional salesperson. Particular emphasis is placed on negotiating skills and customer relationship management (CRM), as well as general sales related topics including sales automation and time/territory management. Students will be required to spend time in the field with professional salespeople and to prepare and deliver effective informational and persuasive sales presentations.

  • MKTG 4820:International Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A study of the application of the marketing concept in international markets. The course examines how the differences in international environments induced by economic, cultural, legal and other influences necessitate the adaptation of the marketing mix to satisfy consumers. Alternative international market entry strategies, such as exporting and licensing, are discussed.

  • MKTG 4850:Business to Business Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    A study of special problems and requirements of marketing products to organizational buyers. The course examines organizational buyer behavior, business-to-business promotion, business-to-business sales and the development of industrial products.

  • MKTG 4870:Sports Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    Sport event marketing is one of the fastest growing career fields in America. The term, “sports marketing” includes the administration, coordination, and evaluation of any type of event related to sport. Examples are from local school and community sport events, not-for-profit and corporate events, intercollegiate sport programs, and amateur and professional league activities such as the Olympic Games and the Super Bowl. The Sports Marketing class is designed to provide the student an opportunity to experience an actual sports event project. The project will be selected by the class, after which a strategic plan will be developed and carried out. This class will be interactive and require the student’s complete participation to be successful.

  • MKTG 4880:Hospitality and Tourism Marketing

    3 Credit Hours
    Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    The hospitality and tourism market is considered to be the world’s largest and most international in nature. The philosophical foundation and structure for the hospitality and tourism industry are based on marketing concepts. This course assimilates all of the marketing theories, concepts, activities and requirements necessary to succeed in global Hospitality and Tourism commerce.

  • MKTG 4990:Marketing Strategy

    3 Credit Hours
    Prerequisite: MKTG 3100 , MKTG 3150  and MKTG 4100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
    The Marketing Strategy course at Kennesaw State University is the “capstone” marketing course that teaches how to integrate all of the different marketing elements, learned in the other marketing courses, into a unified marketing strategy. It teaches all the steps involved in creating a marketing strategy from the analysis of the situation, selection of a sustainable competitive advantage, identification of a target market, and managing of the marketing mix (product, price, place, and promotion).