Program Description

The Sport Management major program is designed for students seeking an interdisciplinary approach to sport and recreation management. The major prepares students for entry into a wide array of career paths within the sport marketplace. Career opportunities include, but are not limited to, marketing of goods and services within professional and amateur sport, management of public and commercial recreation programs and facilities, electronic and print communication positions within sport organizations or sport media outlets and, sales and marketing in the fitness and health club industries. For admission to the program and further information, please contact the ESSM Advising Center office (HS 1003) at ESSMAdvising@kennesaw.edu.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Recall key ideas and concepts in the sports management field, including ideas and concepts related to history, sports leadership and management, sports facility and event operations, sports marketing and fundraising, sports finance and economics, the sociological, psychological, and legal issues in sports.
2. Communicate effectively in oral and written formats.
3. Apply their knowledge and skills and successfully complete at least 285 practical experience hours with a sport organization.
4. Exhibit professional behaviors appropriate for entry level positions in the sport management industry.

This program is a part of the Wellstar College of Health and Human Services .

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

To declare the Sport Management major in addition to the general Admissions  requirements to Kennesaw State University, students must meet the following requirements:

Applicants must have a 2.50 cumulative grade point average with a minimum grade of “C” in each required course for admission including:

• POLS 1101: American Government   
• ENGL 1102: English Composition II   
• ACCT 2101: Principles of Accounting I   
• ECON 2106: Principles of Microeconomics   
• SM 2100: Introduction to Sport Management   
• SM 2200: History and Contemporary Aspects of Sport   

No more than two attempts per course will be permitted. Transfer courses considered equivalent by the transfer review process will be allowed. 

Enrollment Criteria

Students admitted to the program must earn a grade of “C” or better in each required course within the Sport Management curriculum of which only two attempts per course will be allowed to earn the degree. Students falling below a 2.00 will not be eligible for Sport Management courses.

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements