Sports and Entertainment Marketing Minor

Contact Information

Website: http://coles.kennesaw.edu/

Phone: (470) 578-6060

Program Description

Whether one wants to work in the big leagues or promote a sports and entertainment venue, the Sports and Entertainment Marketing Minor provides understanding of the particular dynamics of this industry and its audiences. Sports marketing includes the administration, coordination, and evaluation of any type of event related to sport.

Required Courses (9 Credit Hours)

MKTG 3100:Principles of Marketing
MKTG 4870:Sports Marketing
MKTG 4880:Hospitality and Tourism Marketing

Electives (6 Credit Hours)

Select from the following for a total of six credit hours:

MKTG 3800:Entertainment Marketing
MKTG 4300:Basic Retailing
MKTG 4520:Social Media Marketing
MKTG 4620:Services Marketing
MKTG 4650:Advertising

Program Total (15 Credit Hours)

*Note:

Marketing Majors and Professional Sales Majors cannot use courses being counted toward a Sports Marketing Minor as Business Electives, because your Business Electives cannot have a MKTG prefix.