Retail and Consumer Services Minor

Contact Information

Phone: (470) 578-6060

Program Description

Retail and Consumer Services involve getting products into consumers’ hands. Jobs in this field include both online and traditional retailing, business-to-business, and service environments.

Program of Study

Required ( 9 Credit Hours)

MKTG 3100:Principles of Marketing
MKTG 4300:Basic Retailing
MKTG 4350:Retail Management

Electives (6 Credit Hours)

Select two of the following:

ATT 3100:Fashion Merchandising
ATT 3800:Fashion Forecasting, Data Analysis & Consumer Trends
MKTG 3800:Entertainment Marketing
MKTG 4500:Internet Marketing and Global Business
MKTG 4520:Social Media Marketing
MKTG 4620:Services Marketing
MKTG 4650:Advertising
MKTG 4880:Hospitality and Tourism Marketing

Retail and Consumer Services Minor

Contact Information

Program Description

Program of Study

Required ( 9 Credit Hours)

Electives (6 Credit Hours)

Program Total (15 Credit Hours)