MKTG 4570: Advanced Digital and Content Marketing

3 Credit Hours

Prerequisite: MKTG 3100 and (MKTG 4520 or MKTG 4500)
This course is an in-depth exploration of content marketing tactics incorporating website design, search engine optimization, and social, video, audio, and written media that are utilized to develop inbound marketing strategies for an applied project. Current industry software for web development, podcasting, content creation, and project management are utilized.

Course Learning Outcomes
Goal 1.0 Environmental Factors

Business majors will understand, apply and synthesize relevant environmental factors in the decision-making process.

Students will explain and interpret key trends in consumer behavior.
Students will evaluate the environment for opportunities, threats and competitive factors. Students will explain and interpret the key trends in social media marketing as well as appropriately use the vocabulary associated with social media.

Goal 2.0 Ethics and Values

Business majors will understand, apply and synthesize resolutions to ethical and social concerns in the business environment.

Students will be able to discuss and describe the social concerns of social media usage.

Goal 3.0 Analytical Process

Business majors will demonstrate problem-solving skills using appropriate analytical techniques.

Students will analyze and synthesize information from available analytics and research to develop social media plans and problem solutions.

Goal 4.0 Communication and Collaboration

Business majors will effectively demonstrate collaboration, leadership and communication skills needed in a business environment.

Students will work together to complete an applied team project.