MKTG 3100: Marketing Foundations

3 Credit Hours

Prerequisite: (Grades of “B” or higher in ACCT 2101, ACCT 2102, ECON 2105, and ECON 2106) or (Admission to Coles College Undergraduate Professional Program) or (completion of 60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program that includes this course).
This course examines the term, “marketing,” in a broad sense to include all the activities of individuals or organizations which encourage and facilitate value exchange. This includes many activities such as research, physical distribution, product planning, pricing, and promotional activities. The concepts are examined as they apply to marketing of goods and services in profit and nonprofit sectors in both domestic and global markets. Potential topics include marketing communications, new product development, brand management, product management, marketing channels, target audience selection, understanding market trends, and digital marketing.

Course Learning Outcomes
Students who successfully complete this course will be able to:

Analyze marketing opportunities by applying basic marketing concepts and principles.
Evaluate products decisions for consumer goods, services and in the B2B environment.
Analyze distribution decisions through the application of supply chain management.
Develop promotion and communication strategies.
Evaluate pricing strategies and apply concepts in a marketing plan.
Apply technology driven marketing.
Develop a complete marketing plan by integrating text, class and on-line activities in a group setting.