MKTG 3410: Professional Selling

3 Credit Hours

Prerequisite: MKTG 3100 and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
This course examines the role of personal selling in the firm’s marketing strategy, model of communication and specific methods of selling. All students are required to develop and deliver effective sales presentations. The course emphasizes communication skills, developing product knowledge, understanding the sales process, and selling techniques.