MKTG 4870: Sports Marketing

3 Credit Hours

Prerequisite: MKTG 3100, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
Sports Marketing includes the administration, coordination, and evaluation of any type of event related to sport. This course explores sports marketing for local school and community sport events, not-for-profit and corporate events, intercollegiate sport programs, and amateur and professional league activities such as the Olympic Games and the Super Bowl. Students will create a strategic sports marketing plan. Emphasis is placed on team/brand awareness, target audience and sports marketing trends.

Course Learning Outcomes
Students who successfully complete this course will be able to:

Discuss the growth of the sports industry.
Plan, develop, implement and evaluate the results of a sports marketing promotion.
Identify the career paths in sports marketing.
Discuss how to evaluate the performance of a sports brand.
Discuss how to leverage a sports brand through a sponsorship.
Formulate a sports communication plan.
Describe a relevant brand.
Discuss segmenting audiences for sports.
Explain marketing’s contribution to sports.
Describe the marketing environment and its relationship to sports.
Identify the business and marketing issues pertinent to sports.