MKTG 4470: Business-to-Business Marketing

3 Credit Hours

Prerequisite: MKTG 3100, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
A study of special problems and requirements of marketing products to organizational buyers. The course examines organizational buyer behavior, business-to-business promotion, business-to-business sales and the development of industrial products.

Course Learning Outcomes
Students who successfully complete this course will be able to:

Analyze issues related to the B2B environment through assimilation of course materials, class discussions, the term project, and study.
Effectively communicate issues related to the B2B environment through discussions and completion of the term project.
Identify and analyze the impact of ethical, legal, global, multi-cultural environments on B2B marketing through discussions, quizzes, the term project, and exams.
Interpret B2B marketing strategies and principles through discussions, exams, and the term project work.
Utilize the web for research and will utilize software tools and programs to answer discussion questions, work on the term project documents, and present the term project.
Recognize terminology, issues and concepts applicable to B2B marketing through testing, quizzes, the term project, and discussions.