MKTG 4220: International Marketing

3 Credit Hours

Prerequisite: MKTG 3100, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and in a Coles College Partner Program))
The course explores the cultural, legal, political, and economic factors affecting the international marketing of products and services. Emphasis will be on differences in lifestyles, beliefs, attitudes, etc., and their influences on firms’ and consumers’ marketing and consumption decisions. Students will learn about marketing communications in various cultural environments, international market trends and choosing global or local target audiences.

Course Learning Outcomes
Students who successfully complete this course will be able to:

Demonstrate correct use of foundational concepts of international business and marketing.
Understand, apply, and synthesize resolutions to ethical and social concerns in the business environment.
Demonstrate problem-solving skills using appropriate analytical process.
Demonstrate collaboration, leadership, and communication skills needed in a business environment.