MKTG 4670: Applied Advertising Strategy

3 Credit Hours

Prerequisite: MKTG 4650, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
An applied study of the various components of the promotional mix, with a focus on the development and implementation of Integrated Marketing Communications (IMC) plans. The course emphasizes marketing strategy, planning, and the creation of owned, earned, and paid media. Students will engage in hands-on projects that require the application of IMC principles, demonstrating their ability to develop and execute comprehensive marketing strategies. 

Course Learning Outcomes
As a result of successfully completing this course the student will be able to analyze and evaluate problems and issues in the following areas:

fundamentals of communication in marketing,
how to approach communication problems and opportunities,
focus on selecting and segmenting the optimal target market
identify effective and appropriate media outlets.
In addition, students will exercise the creative element that is necessary in promotional strategy.