MKTG 4650: Advertising

3 Credit Hours

Prerequisite: MKTG 3100, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
This course explores the key elements of advertising with a focus on strategic applications. This course emphasizes the role of advertising and promotion from a marketing manager’s perspective, equipping students with practical insights into developing and executing effective advertising campaigns. Emphasis is placed on understanding marketing communication, target audience selection, and brand awareness.

Course Learning Outcomes
Students who successfully complete this course will be able to:

Identify the components of promotion.
Apply the principles, concepts, and terminology of advertising and promotion.
Examine the role of advertising and its relationship with marketing.
Differentiate and critique the interrelationship between promotion and other elements of the marketing mix.
Formulate an advertising plan.