MKTG 4260: Marketing for Entrepreneurs

3 Credit Hours

Prerequisite: MKTG 3100 and MGT 3100 and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
This course is an introduction to marketing practices that focus on the needs of entrepreneurs. Students will learn marketing best practices, current technology, metrics and data analytics used to address business opportunities and challenges specific to new businesses. The research, planning and implementation process of the marketing plan will be taught and how to evaluate its effectiveness. Students will apply their knowledge to create a real-world marketing plan for a new business. Emphasis is on innovation, new product development, and understanding market trends. 

Course Learning Outcomes
Students who successfully complete this course will be able to:

Demonstrate critical thinking by applying the concepts learned in class to the development of an original marketing plan for a new business.
Analyze the marketing environment for the firm and develop product decisions, distribution, pricing and promotional strategies best suited for the chosen firm.
Examine ethics in business and marketing through class discussion of current marketing topics, analysis of ethical issues in relation to their project and discussion of ethics in lectures and review of ethics cases and issues in the text.
Demonstrate collaboration, leadership, and communication skills needed in a business environment. Students will demonstrate communication skills and the ability to collaborate with team members through development of a marketing plan.
Identify and analyze the impact of ethical, legal, global, multi-cultural environment on entrepreneurial marketing. Sustainability and corporate responsibility will be stressed and assessed in tests and group projects.
Increase Entrepreneurial Marketing Knowledge through understanding of entrepreneurial marketing strategies, social marketing and principles through Articles, Exams and Group Project work.
Utilize the Web for research and will utilize software tools and programs to create reports and the final project document and presentation.
Recognize terminology, issues and concepts applicable to entrepreneurial marketing through testing, articles and project group work.