MKTG 4450: Sales Management

3 Credit Hours

Prerequisite: MKTG 3410, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
A study of planning, organizing, staffing, directing and controlling of the sales force in developing an effective marketing organization. The course focuses on developing leadership skills, the sales process, recruiting techniques, and salesforce motivation.