MKTG 4430: Marketing Analytics

3 Credit Hours

Prerequisite: MKTG 3100 and ECON 2300, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
The course offers a practitioner-oriented introduction to essential marketing analytics methods focusing on real-world applications. Through hands-on case exercises using relevant software such as Tableau, Python and SQL, students will develop the skills to select appropriate analytical techniques, interpret results, and apply them effectively in marketing management. Additional topics may include product development, key performance indicators, and customer acquisition management.