MKTG 4350: Fashion Marketing and Merchandising

3 Credit Hours

Prerequisite: MKTG 3100, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
This course is a comprehensive examination of fashion marketing and merchandising principles where students will gain an understanding of the fashion industry’s dynamic landscape. The course examines the use of marketing techniques such as digital marketing, social media, and fashion communications, as well as marketing channel management in terms of merchandising concepts including retail buying, inventory management, and product marketing/visual merchandising. Emphasis is placed on current market trends, sustainable practices, and the integration of technology in fashion marketing and merchandising.   

Notes: MKTG 4300 recommended but not required as a prerequisite

Course Learning Outcomes
Students who successfully complete this course will be able to:

Stay up to date and be able to discuss key trends in retail, especially eCommerce, and will leave the course conversant in the vocabulary of the industry.
Understand the field of retail and the typical framework for organizational structure, financial and operational elements, and talent management, emphasis on eCommerce.
Debate and discuss current ethical issues in retailing with an emphasis on eCommerce.
Scrutinize real world retail situations and devise well-researched and supported solutions.
Discuss the importance of control and performance measures in retailing.
Evaluate and illustrate the complex interactions between people, corporations and channel members in the retail industry.
Critically examine existing eCommerce entities and compile a research project.
Depart the class with experience in critical thinking and be ready for real-world employer expectations.
Have important formative experience in group dynamics.
Leave the course understanding the new state of retail, post-pandemic.