MKTG 4300: Omnichannel Retailing

3 Credit Hours

Prerequisite: MKTG 3100, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00, and in a Coles College Partner Program))
This course introduces omnichannel retailing, a strategy for providing a seamless, consistent customer experience across all retail channels. Various types of retail strategies will be explored, which may include critical retail determinants of management of merchandise assortments, planning systems, store management and buying, pricing, finances, and brand strategies. Emphasis is placed on understanding target audience, marketing channels, brand management, market trends, innovation and digital technology integration in retailing.

Course Learning Outcomes
Students who successfully complete this course will be able to:

Examine the framework of retailing.
Explain and interpret key trends in retailing.
Describe the industry in terms of organizational structure, financial and operational elements and talent management.
Identify retail institutions according to strategy mix 3.
Compare and contrast pricing strategies.
Describe retail communication strategies.
Analyze strategic planning in the retail industry.
Demonstrate an understanding of tactics used in the retail industry to extract profit from a retail offering.