MKTG 3800: Event and Entertainment Marketing

3 Credit Hours

Prerequisite: MKTG 3100, and (Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.00 and in a Coles College Partner Program))
This course examines how the entertainment industry markets events, movies, music, live theater, publications, games, sports, and hospitality. Topics include the basics of copyright, trademark, product placement, and digital entertainment. The course emphasizes the influence of current market trends, digital marketing, marketing communication, and product/brand management in entertainment industries.

Course Learning Outcomes
Students who successfully complete this course will be able to:

Explain and interpret the key trends in entertainment marketing as well as appropriately use the vocabulary of the entertainment industry.
Discuss and describe the size, scope and complexity of the entertainment industry and entertainment events.
Evaluate and illustrate the complex interactions between people, corporations and brands in the entertainment industry.
Analyze and discuss pertinent ethical issues that arise in the entertainment and marketing world.
Discuss how the marketing concept is applied in the entertainment industry.
Create presentations that demonstrate their knowledge of the current state of various entertainment industry sectors.
Demonstrate their understanding using written assignments and discussions.