Mar 29, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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PR 4405:Digital Publication Design

3 Credit Hours
Prerequisite: COMM 2135   and must be a declared major in the School of Communication and Media. Non-majors: Permission of the School required.
This course explores digital publication design in the practice of public relations and strategic communication. In addition to principles of design, including the use of photography and graphics, students learn to prepare content and communicate strategic messages through coordination of text, images, and strategic design. Graphic design software and other online tools are used to develop an understanding of visual communication strategies and skills to create publications that raise awareness, affect attitudes, and influence behavior.



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