MKTG 4990:Marketing Strategy

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100 , MKTG 3150 , and MKTG 4100 ; Non-business Majors: MKTG 3100, MKTG 4100, and MKTG 3150, permission of the department chair, and the Coles College of Business.
The Marketing Strategy course at Kennesaw State University is the “capstone” marketing course that teaches how to integrate all of the different marketing elements, learned in the other marketing courses, into a unified marketing strategy. It teaches all the steps involved in creating a marketing strategy from the analysis of the situation, selection of a sustainable competitive advantage, identification of a target market, and managing of the marketing mix (product, price, place, and promotion).