MKTG 3150:Consumer Behavior

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
This course examines the diverse influences of culture, society and psychological processes on consumer purchase patterns. Implications for marketing activities are also discussed.