MKTG 4100:Marketing Research

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100 and ECON 2300 . Non-business Majors: MKTG 3100, ECON 2300, and permission of the Coles College of Business.
An examination of the marketing research process as an information providing activity supporting management decision-making. The course covers definition of the research problem, selecting and planning of a research design, measurement and scaling, questionnaire construction, and data analysis and interpretation. Students are required to use a statistical software package for data management and analysis.