Mar 14, 2025  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 3355 - Public Relations Cases

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: COM 3335.
COM 3355 examines basic roles and functions of messaging strategy in promoting organizational goals. A case study approach will emphasize theory and methods for effective communication with diverse organizational publics, including the mass media, employees, consumers, financial stakeholders and special interest groups.



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