Program Description

This minor is most appropriate for Marketing and Professional Sales majors, although students from other majors are welcome to sign up if they meet the prerequisites. The Marketing Analytics minor equips students with the essential skills to analyze and interpret data in the marketing field. This minor prepares students for career paths in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Demonstrate proficiency in using key analytical tools, including statistical software and programming languages, to manage and analyze business datasets effectively.
2. Demonstrate proficiency in data cleaning, preparation, and management to ensure high-quality data is available for analysis, enabling effective decision-making and insights.
3. Apply data-driven decision-making skills in real-world business scenarios, selecting and justifying decisions based on thorough data analysis and modeling techniques.
4. Demonstrate understanding of ethical considerations in the use of business data and AI technologies, ensuring responsible data handling and awareness of societal implications.
5. Create clear and effective data visualizations that accurately represent business data and are easily interpretable by stakeholders.

This program is a part of the Michael J. Coles College of Business . 

Return to Top ↑

Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Students are required to have completed the following courses before enrolling in this program: 

• ACCT 2101 , ACCT 2102 ;
• ECON 2105 , ECON 2106 , ECON 2300 ;
• IS 2200  (Coles required gate courses)

Enrollment Criteria

This program does not have specific enrollment criteria; however, students are expected to meet the requirements of Academic Policy 4.0 ACADEMIC STANDING, DISMISSAL, & REINSTATEMENT .

Graduation Criteria

Each student is expected to meet the requirements outlined in 5.0 PROGRAM REQUIREMENTS & GRADUATION .

Return to Top ↑

Program Course Requirements