Program Description

The Media and Entertainment major at Kennesaw State University invites students to explore the critical ways in which communication and converged media connect with and affect our lives, society, and culture. The theoretically-based program focuses on the forms and effects of media, including radio, film, television, print, and electronic media, and requires that students demonstrate basic digital media production skills.

Our students are critically engaged with creative analysis, production, and research into traditional and emerging forms of media. The curriculum emphasizes media history, media institutions, theory and research, production, ethics, policy, management, and technology and their effects on contemporary life. In addition to producing digital media, students learn to analyze and synthesize important information about media’s role both within American society and globally, the formal attributes of a variety of media genres, media as a site of gender and racial identity formation and reflection, and the technological and cultural impacts of digital media. Media and Entertainment Studies majors learn to read and write effectively and look at the world with a critical eye.

Students who graduate with the BS with a major in Media and Entertainment will be ready for careers as media professionals within communication-based industries (i.e., media writing, media production, media editing, media sales, media buyer, media research, public affairs, publishing, public information officer, community outreach, political advocacy, and ministry), government, education, law and policy, management, and/or non-profit organizations. This program also lays the groundwork for further graduate study of mass communication, thus opening the door for employment as instructors in higher education. 

The major requires 18 credit hours of lower-division course work (1000-2000 level) comprising various offerings that serve as important groundwork leading to advanced studies. Lower-division offerings include basic courses in communication research, visual communication, public speaking, writing, law and ethics, and an introductory course relevant to the student’s selected program of study.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Analyze the historical evolution of media technologies and apply key communication and media theories to evaluate audience engagement, consumption patterns, and the effects of digital storytelling.
2. Critically examine how media and entertainment construct, influence, and reflect cultural, social, and individual identities, while demonstrating advanced media literacy skills for interpreting nonfiction and digital content within historical, political, and societal contexts.
3. Design and produce compelling nonfiction stories-including documentaries, branded content, corporate media, and social media-using industry-standard practices in video, audio, editing, and production workflows.
4. Conduct original media research by collecting, analyzing, and synthesizing diverse sources to guide content creation, audience targeting, and trend forecasting, while producing clear, persuasive, and professional communication across multiple media platforms.
5. Apply ethical standards and legal principles to media practice, demonstrating proficiency in digital distribution, promotion, and audience engagement strategies across social media, streaming services, and emerging technologies.

 This program is a part of the Norman J. Radow College of Humanities and Social Sciences .

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Admission to this program is open to all students who meet Kennesaw State University’s general admission standards. Visit the Admissions  section of the Catalog for more details.

Enrollment Criteria

This program does not have specific enrollment criteria; however, students are expected to meet the requirements of Academic Policy 4.0 ACADEMIC STANDING, DISMISSAL, & REINSTATEMENT .

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements