Program Description

The Graduate Certificate in Digital and Social Media is an online, 12-hour certificate program at Kennesaw State University that provides students with the foundations for using digital and social media effectively, efficiently and strategically in today’s media-saturated landscape. Emerging concepts, issues and trends are discussed, the use of digital and social media as part of an organization’s strategic communication efforts are studied, various new media technologies, applications and platforms are reviewed, and hands-on experience in producing digital and social media content is provided. 

The objectives for the Graduate Certificate in Digital and Social Media are:

• To provide for students the foundations of digital and social media communication theories.
• To expose students to new and emerging concepts, issues and trends in digital and social media.
• To prepare students to effectively use social media as part of strategic communication efforts.
• To review various new media technologies, applications, and platforms that create new opportunities for both accommodating and advocating various points of view.
• To provide for students hands-on experience in producing digital and social media content.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Utilize digital and social media effectively for different communication strategies. 
2. Create a social media plan.

This program is a part of the Norman J. Radow College of Humanities and Social Sciences . 

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

The following are program-specific criteria beyond the general Graduate Admissions  requirements. To be considered for admission to this program, the following application materials must be submitted to the KSU Graduate Admissions Office:

• Completed online graduate application.
• Official transcripts.
• Personal statement.
• TOEFL required for those without a degree from an English-speaking institution.

Enrollment Criteria

This program does not have specific enrollment requirements. 

Graduation Criteria