Program Description

Whether one wants to work in a sports leagues, plan major events, or help promote entertainment properties, The Sports, Events, and Entertainment Marketing Minor offers an opportunity to explore these industries’ unique and dynamic administration, coordination, and marketing.

Program Student Learning Outcomes

Students who successfully complete this program will be able to:

1. Apply fundamental marketing concepts to the sport and/or entertainment industry and understand the unique sport/entertainment product markets.
2. Apply sales techniques for sports/entertainment products.
3. Understand finance as a critical component of many sport/entertainment industries and analyze financial decision making tools.
4. Explain and interpret the key trends in entertainment marketing as well as appropriately use the vocabulary of the entertainment industry.
5. Analyze and discuss pertinent ethical issues that arise in the entertainment and marketing world.
6. Identify and analyze the impact of ethical, legal, global, and multi-cultural environments.

This program is a part of the Michael J. Coles College of Business. 

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Admission to this program is open to all students who meet Kennesaw State University’s general admission standards. Visit the Admissions  section of the Catalog for more details.

Enrollment Criteria

This program does not have specific enrollment criteria; however, students are expected to meet the requirements of Academic Policy 4.0 ACADEMIC STANDING, DISMISSAL, & REINSTATEMENT .

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements