Program Description

The Honors Applied Marketing Minor provides high-achieving Honors Students the opportunity to further develop their marketing skills. Students considering pursuing further education can focus on Marketing Research and Directed Studies related to their topic of interest as well as Special Topics classes. Those students who are wanting to enter the workforce with applied experience are encouraged to pursue Coops/Internships, Special Topics, and Directed Studies focused on applied and service applications.

**If a student enrolled in this minor at any point becomes ineligible for the Honors program, the student will no longer be eligible to obtain the Honors Applied Marketing Minor.

Program Student Learning Outcomes

Students who successfully complete this program will be able to:

1. Construct a strategic marketing plan.
2. Implement a strategic marketing plan.
3. Evaluate the outcomes of a strategic marketing plan.
4. Apply interdisciplinary knowledge to relevant problems.

This program is a part of the Keeping Sights Upward Journey Honors College . 

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

The following are program-specific requirements beyond the general admissions requirements. Visit the Admissions  section of the Catalog for more details.

KSU Journey Honors College admissions decisions are released separately from Kennesaw State University admissions decisions. After earning admission to Kennesaw State University, honors applicants can expect to receive their honors admissions decision in 6 - 8 weeks. All honors admissions decisions are communicated via KSU student email. 

To ensure quality of experience, KSU Journey Honors College is unable to serve strictly online learners at this time.

Please direct honors admissions questions to: honorsadmissions@kennesaw.edu. 

Enrollment Criteria

This program does not have specific enrollment requirements. 

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION  

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Program Course Requirements