Program Description

The Retail and Consumer Services Minor studies the best methods to get products into consumers’ hands. This minor will introduce you to retailing as it involves selling goods and services to the final consumer. In addition, you will be able to define critical activities, procedures and decisions related to the function of a successful retail unit. You will also examine the practices of retail distribution and merchandising related to retail management. Jobs in this field include both online and traditional retailing, business-to-business, and service environments.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Construct a strategic marketing plan.
2. Create a retail image and establish customer loyalty.
3. Evaluate the evolving landscape of retail distribution.
4. Develop retail strategies that align with market segmentation, branding and positioning.
5. Demonstrate competence in store layout, visual merchandising and operating efficiency in a retail setting.
6. Integrate sustainability and ethical considerations in retail projects.

 This program is a part of the Michael J. Coles College of Business .

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Admission to this program is open to all students who meet Kennesaw State University’s general admission standards. Visit the Admissions  section of the Catalog for more details.

Enrollment Criteria

This program does not have specific enrollment requirements. 

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements