Program Description

Advertising and Digital Media focuses on activities that include consumers as participants.  The primary emphasis is on promotions and includes two-way communication as well as digital, mobile, multi-, and traditional media.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Construct a strategic marketing plan.
2. Construct a social media campaign and content.
3. Evaluate social media components for effectiveness.
4. Identify and evaluate Key Performance Indicators (KPIs)for social media platforms.
5. Construct an Integrated Marketing Communications plan.
6. Implement an Integrated Marketing Communications plan.
7. Implement a social media campaign.

 This program is a part of the Michael J. Coles College of Business .

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Admission to this program is open to all students who meet Kennesaw State University’s general admission standards. Visit the Admissions  section of the Catalog for more details.

Enrollment Criteria

This program does not have specific enrollment requirements. 

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements