Program Description

In its role as the “central function of business” (P. Drucker), a Marketing Minor fits nicely with anyone pursuing a degree in another area of business.  Marketing also serves as a complement to many non-business degrees for individuals expecting to own their own practices or businesses.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Construct a strategic marketing plan.
2. Apply relevant environmental factors in the decision-making process.
3. Examine values and their impact on consumer behavior.
4. Evaluate pricing strategies and apply concepts in a marketing plan.
5. Evaluate products decisions (including distribution and promotion) for consumer goods, services and in the B2B environment.
6. Identify and analyze the impact of ethical, legal, global, multi-cultural environments.

This program is a part of the Michael J. Coles College of Business .

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Note: Marketing Majors may NOT earn a Marketing Minor.

Admission to this program is open to all students who meet Kennesaw State University’s general admission standards. Visit the Admissions  section of the Catalog for more details.

Enrollment Criteria

This program does not have specific enrollment criteria; however, students are expected to meet the requirements of Academic Policy 4.0 ACADEMIC STANDING, DISMISSAL, & REINSTATEMENT .

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements