Program Description

Marketing impacts everyone, every day. The activity not only helps organizations promote goods and services to potential customers but also helps nonprofits deliver life-changing messages.

The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for- profit or nonprofit organizations. Students may choose a general program of study or one of the specialized career paths including advertising and digital media marketing, retail and consumer services, and sports and entertainment marketing. A marketing major prepares students to pursue a rewarding career in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.

Program Student Learning Outcomes

Students who successfully complete this program will be able to:

1. Identify elements of professional image, attitude, and business ethics as well as understand the major tenets of marketing through the Four Ps.
2. Identify the core factors that need to be examined for understanding consumer behavior.
3. Apply critical factors to a successful sales career; targeting the right clients; managing complex business relationships and key accounts; and properly understanding territories and business cycles.
4. Interpret and effectively use the language of marketing research.
5. Recognize and understand market opportunities outside their home country and understand the importance of viewing marketing management strategies from a global perspective.
6. Analyze a company’s marketing strategy and recognize appropriate and inappropriate marketing alternatives.

 This program is a part of the Michael J. Coles College of Business .

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Admission, Enrollment, and Graduation Criteria

Admission Criteria

Admission to the Marketing, BBA program is separate from Admissions  to Kennesaw State University. Students must meet the program requirements outlined below to pursue this degree program. In order to be able to take upper-division courses in Marketing and graduate with a Marketing B.B.A., students must successfully:

• Complete BUSA 2150: Professionalism I: Clarifying My Major and Career   
• Meet Coles College Sophomore GPA Requirement,
• Be admitted to the Coles Undergraduate Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University. In addition, all business majors must earn a grade of “C” or better in all business courses counted toward their degree.

View the special admission, progression, and graduation requirements of the Coles College of Business.    

Enrollment Criteria

This program does not have specific enrollment requirements. 

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements