Program Description

Economics is the study of business firms; the functioning of regional, national, and global markets; and the development of analytical techniques that aid in decision making and understanding market behavior. The primary focus is on problem definition, model development, data gathering and analysis, model solution, and report generation in the areas of consumer behavior, business behavior, price determination, resource allocation, production and distribution of goods and services, and policies that affect output, employment, income, trade, growth, and inflation. There is a broad range of intellectual challenges within the economics major. Branches of Economics overlap such diverse areas as politics, finance, history, international business, management, marketing, business operations, and psychology.

The program of study in economics prepares students for careers in management, marketing, business research, economic planning, and human resources with employers in industry, trade, banking, and government. Students are also well prepared for graduate study in economics, law, and business.

Program Student Learning Outcomes

Students who successfully complete this program will be able to:

1. Analyze equilibria in competitive markets; recognize agents’ incentives to optimize;  apply relevant resource and technological constraints;  indicate how fiscal and monetary policies affect unemployment, inflation, balance of payments, and exchange rates; and evaluate policies that promote long-term economic growth.
2. Express the constrained optimization problems behind consumption, production, and selling decisions.
3. Apply supply and demand and identify equilibria in competitive markets.
4. Indicate the factors that contribute to long run economic growth and short-run macroeconomic fluctuations.
5. Learn the factors that affect the trade balance and the exchange rate.

This program is a part of the Michael J. Coles College of Business .

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Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Admission to Coles B.B.A programs is separate from Admissions  to Kennesaw State University. Students must meet the program requirements, outlined below.  In order to be able to take upper-division courses in Economics and graduate with an Economics B.B.A., students must successfully:

• Complete BUSA 2150: Professionalism I: Clarifying My Major and Career  
• Meet Coles College Sophomore GPA Requirement,
• Be admitted to the Coles Undergraduate Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University. In addition, all business majors must earn a grade of “C” or better in all business courses counted toward their degree.

View the special admission, progression, and graduation requirements of the Coles College of Business.   

Enrollment Criteria

This program does not have specific enrollment requirements.

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

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Program Course Requirements