Nov 27, 2024

2016-2017 Undergraduate Catalog

2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing B.B.A.

Bachelor of Business Administration Degree
Coles College of Business
Department of Marketing & Professional Sales
(470) 578-6060
http://coles.kennesaw.edu/

Marketing affects us every day of our lives. A field devoted to promoting an organization’s goods and services to potential customers, marketing helps deliver to average consumers a standard of living that would have been inconceivable to previous generations.

Majoring in marketing can lead to a personally satisfying and financially rewarding career in the fields of marketing, sales, or sales management. The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for-profit or nonprofit organizations. Students may choose a general program of study or one of the specialized paths including channels marketing, social media and engagement marketing, sports and hospitality marketing, and professional sales.

The Coles College of Business has special admission, progression, and graduation requirements that must be met by students seeking the B.B.A. degree. In order to be able to take upper-division courses in Marketing and graduate with a Marketing B.B.A., students must successfully complete BUSA 2150 and the Coles College Sophomore GPA Requirement, and be admitted to the Coles Undergraduate [JEC1] Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University. In addition, all business majors must earn a grade of “C” or better in all business courses counted toward their degree.

View the special admission, progression, and graduation requirements of the Coles College of Business.

General Education (42 Credit Hours)

See listing of requirements.

Specific General Education Requirements for this Major:

In Area A:

In Area D:

In Area E:

ECON 2100:Principles of Microeconomics

Lower Division Business Core (Area F) (18 Credit Hours)

Leadership and Career Program (0 Credit Hours)

Upper Division Major Requirements (48 Credit Hours)

Upper Division Business Core (18 Credit Hours)

Information Technology Requirement (3 Credit Hours)

IS 3100:Information Systems Management

Major Field Requirements (15 Credit Hours)

Business Electives (6 Credit Hours)

6 hours of credit from upper-division (3000/4000) course offerings outside the Major, but inside the Coles College of Business. MKTG courses cannot be used here. (A maximum of 6 hours of credit in Marketing Co-Ops and Internships may be used in this area. Co-Ops and Internships cannot be used in any other area.) See a Coles Professional Advisor before taking MGT courses to count here - some MGT courses cannot be used here.

Non-Business Electives (6 Credit Hours)

6 hours of credit from any lower-division (1000/2000) or upper-division (3000/4000) non-business courses offered at Kennesaw State.

Program Total (120 Credit Hours)

University-Wide Degree Requirements (3 Credit Hours)

See listing of requirements.

*Guidance for Selecting Major Field Electives:

The Department offers a wide variety of marketing courses. Outlined below are suggested courses related to four potential career paths: Channels Marketing, Professional Selling, Social Media and Engagement Marketing, and Sports and Hospitality Marketing. If you would rather create your own path, please consult with a Career Coach or one of the Marketing and Professional Sales Faculty on the Coles Advising Team.

I. Channels Marketing

Channels marketing is a career path designed to engage channel members responsible for getting products into consumers’ hands. Jobs in this field include both online and traditional retailing, business-to-business, and service environments.

II. Professional Selling

Professional Selling is concerned with designing and delivering effective sales presentations, analyzing and managing individual accounts, and managing a sales force.

III. Social Media and Engagement Marketing

Social media and engagement marketing focuses on activities that include consumers as participants. The primary emphasis is on promotions and includes two-way communication as well as digital, mobile, multi-, and traditional media.

IV. Sports and Hospitality Marketing

Sports and hospitality marketing concentrates on opportunities in the growing fields of sports, entertainment, restaurants, hotels, travel, and tourism.