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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
Coles College of Business
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Michael J. Coles College of Business
Academic Policies Specific to the Coles College of Business
A summary of some of the most significant admission, progression, and graduation policies for business majors is provided below. For additional information, visit the Business Undergraduate Advising Center on the fourth floor of the Burruss Building and check other sections of this KSU Undergraduate Catalog.
Requirements for B.B.A. Degree
All business majors should take the following courses as part of their KSU General Education requirements:
| MATH 1111 |
College Algebra (or MATH 1112 - College Trigonometry or MATH 1113 - Precalculus) |
| MATH 1160 |
Elementary Applied Calculus (or MATH 1190 - Analytic Geometry and Calculus I) |
| ECON 2100 |
Principles of Microeconomics |
All business majors must take a calculus course, which is part of the Coles College Sophomore GPA Requirement (see later section) and also a prerequisite to several business courses. Most students will take the MATH 1111 and MATH 1160 sequence. Students with stronger math aptitudes or backgrounds, or students considering graduate school, should take MATH 1113 and MATH 1190. Students who can start with Calculus should meet with a Coles Professional Advisor to discuss which MATH courses to take. All students must take ECON 2300 (Business Statistics) and not MATH 1107.
International Business Majors have a 12-hour foreign language requirement involving the 2001, 2002, 3302, and 3303 courses in an approved language (Chinese, French, German, Italian, Korean, Portuguese, or Spanish). If you need to start your language at the introductory level, you should take the foreign language 1002 course as part of your General Education requirements (Area B2).
Leadership and Career Program
The Leadership and Career Program is a sequence of three courses you must complete as part of your B.B.A. degree. This program is designed to help you succeed in your Major and to effectively compete in the job market. The three required courses are:
- BUSA 2150 Discovering My Major and Career
- BUSA 3150 Developing My Career Essentials
- BUSA 4150 Driving My Success
You should take BUSA 2150 as soon as you have completed its prerequisite of ENGL 1102. Successful completion of this course is a requirement for admission to the Coles Undergraduate Professional Program (see later section). The second and third courses cannot be taken until after you are admitted to Coles. BUSA 3150 is a prerequisite for BUSA 4150.
Sophomore GPA Requirement
Before a business major can be admitted to the Coles College Undergraduate Professional Program and enroll in any upper-division business courses (3000-4000 level), she or he must meet the Coles Sophomore GPA Requirement. This involves earning an Adjusted GPA of 3.00 or greater for the following eight courses:
| MATH 1160 |
Elementary Calculus with Applications (or MATH 1190-Analytic Geometry and Calculus I) |
| ACCT 2100 |
Introduction to Financial Accounting |
| ACCT 2200 |
Introduction to Managerial Accounting |
| ECON 2100 |
Principles of Microeconomics |
| ECON 2200 |
Principles of Macroeconomics |
| ECON 2300 |
Business Statistics |
| IS 2200 |
Information Systems & Communications |
| BLAW 2200 |
Legal and Ethical Environment of Business |
- Regardless of whether the courses are taken at Kennesaw State University or at another acceptable accredited institution, the grades earned will be used to check this GPA requirement. If any of these courses are transferred in and are not awarded three credit hours by KSU, that difference in hours will affect the GPA calculation. A course may be repeated if necessary. However, KSU has limits on the number of course withdrawals a student may have and on the number of times a student may repeat the same course.
Admission to the Coles College Undergraduate Professional Program
Admission to the Coles College Undergraduate Professional Program is separate from admission to Kennesaw State University. Students must successfully complete BUSA 2150 and the Coles College Sophomore GPA Requirement prior to application for admission to Coles. Details about other admission requirements may be obtained from the Business Undergraduate Advising Center (BB 431).
Business majors must apply for and be accepted for admission into the Coles Undergraduate Professional Program in order to take upper-division business courses and to graduate with a B.B.A. degree. The application should be completed and submitted online through your OwlExpress account.
The B.B.A. degree will not be awarded to anyone who has not met the Sophomore GPA Requirement and been admitted to the Coles Undergraduate Professional Program, or to anyone who has not completed our required Leadership and Career Program.
Other KSU Requirements
In order to receive a degree from Kennesaw State University, a student must meet KSU’s residency, grade, and graduation requirements. Some of those requirements are summarized here for convenience. Students should check other sections of this KSU Undergraduate Catalog for a complete listing of KSU requirements.
Business majors must earn a minimum of 45 hours of credit in upper-division business courses. Business majors must complete at least 33 hours of business courses in residence at KSU. All business majors except for Accounting must complete at least 12 hours of their Major Field Requirements and Major Field Electives at KSU. Accounting Majors must complete at least 18 hours of their Major Field Requirements and Major Field Electives at KSU. All students must complete at least 20 of the last 30 semester hours immediately preceding graduation at KSU.
Certain B.B.A. courses must be taken at Coles, and there are restrictions on the business courses that may be taken via education abroad options. Students should check with a Coles College Professional Advisor about these restrictions prior to signing up for a study abroad course or semester abroad. Credit for courses taken at other colleges and universities (whether in the U.S. or abroad) will not be given if:
- the institution does not have acceptable accreditation,
- the courses were not taken at the same or higher level than comparable courses offered at Kennesaw State University,
- the courses do not have substantially the same content and rigor, or
- the courses are too old.
All business majors must earn a grade of “C” or higher in all business courses counted toward their degree. All business majors must earn a grade of “C” or higher in any non-business courses counted in the Major Field section of their degree. Accounting Majors must earn a grade of “B” or higher in ACCT 2100 and ACCT 2200. International Business Majors must earn a grade of “C” or higher in all courses used to satisfy their Foreign Language Requirement and their Education Abroad Requirement.
Students must always meet current course prerequisites, regardless of when they first started at KSU. Always check the most recent KSU Undergraduate Catalog for current course prerequisites. Students will also be expected to meet the current admission requirements for the Coles Undergraduate Professional Program at the time of admission, regardless of when they first started at KSU.
Timeliness of Degree Completion
KSU requires all graduating students to meet the program requirements in a Catalog that is not more than ten years old at the time of graduation. Students who do not complete their degree within ten years of starting at KSU must move up to a more recent Catalog. If a student does not attend continuously and is required by KSU to apply for readmission in order to return, the student will have to move up to the Catalog in effect for the readmission term. In addition, KSU requires students who change majors to move up to the Catalog in effect in the term of change.
Coles requires business majors to successfully complete the B.B.A. degree requirements and graduate within no more than six (6) calendar years after first being admitted to the Coles Undergraduate Professional Program. If a student does not complete the degree within six calendar years, courses may have to be repeated and new B.B.A. program requirements may have to be met prior to graduation.
Baccalaureate
Certification
Formal Minor
BUSA 3150:Developing My Career Essentials 0 Class Hours 0 Laboratory Hours 0 Credit Hours
Prerequisite: Business Majors: Admission to the Coles College Undergraduate Professional Program and completion of BUSA 2150 . Non-business Majors: Not available to non-business majors.
This is the second of a 3-course, zero credit, hybrid program designed to help Coles College students prepare for success in their upper-division BBA courses and after graduation. In this course, students will explore their talents, skills and strengths, and become more self-aware through personal assessment. Students will develop a resume and practice their interview skills.
BUSA 3500:Culture & International Business 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours and permission of the Coles College of Business.
This course explores the cultural challenges of doing business in another country. It will focus on how to communicate, manage and lead individuals, conduct operations, and market products in countries with different languages, characteristics, customs, values and attitudes. Because this course is offered as a part of an education abroad program, special emphasis will also be placed on the culture of the designated country(ies).
BUSA 4150:Driving My Success 0 Class Hours 0 Laboratory Hours 0 Credit Hours
Prerequisite: Business Majors: Admission to the Coles College Undergraduate Professional Program and completion of BUSA 3150 . Non-business Majors: Not available to non-business majors.
This is the third of a 3-course, zero credit, hybrid program designed to help Coles College students prepare for post-graduation success. In this course, students will fine-tune the skills required to carry out an effective job search. Students will develop their personal brand, an elevator speech, and leadership style. Business etiquette and dress and negotiating strategies will be discussed. Students will update their resume and practice their interview skills.
CSCH 4010:Applied Leadership in Business 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Admission to Coles College of Business and admission to the Coles College Scholars program; Non-business Majors: Not available to non-business majors.
This course focuses on leadership as an inward and personal journey of service to others and requires students to engage in an in-depth self-examination of skills, personality, and attitudes to increase self-awareness of leadership competencies. Students will be exposed to leadership cases as well as interact with business community leaders to develop insights and then apply this for their personalized leadership development.
Notes: This course is the first of the five required courses for the Coles Scholars Program.
CSCH 4020:Critical Thinking and Decision Making 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Admission to Coles College of Business, admission to the Coles College Scholars program, and CSCH 4010 ; Non-business Majors: Not available to non-business majors.
In this course, students are exposed to critical thinking and decision-making theory, methodology and tools. In addition to the theory of knowledge and the “ways of knowing,” students will learn to identify key assumptions, evaluate, and develop and test appropriate hypotheses within the context of large and small problem-solving situations. There is an emphasis on a variety of problems, including those that deal with uncertainly, equivocality, and factors that are measurable and hard to quantify.
CSCH 4030:International Immersion 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Admission to Coles College of Business, admission to the Coles College Scholars program, and CSCH 4020 ; Non-business Majors: Not available to non-business majors.
In this course, students will participate in a multi-week international experience designed to immerse students in an international business environment focused on student learning. Students will utilize leadership and teaming skills learned in CSCH 4010 and problem-solving and decision-making techniques practiced in CSCH 4020 to work together as a team to solve community problems in another country. Through this active participation in the international experience, scholars will gain an understanding of the cultural challenges and opportunities faced by organizations working in a global environment.
CSCH 4040:Consulting & Change Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Admission to Coles College of Business, admission to the Coles College Scholars program, and CSCH 4020 ; Non-business Majors: Not available to non-business majors.
This course focuses on the processes and actions used by experts to help others improve their business practices. This course will introduce students to both the processes, such as contracting, data gathering, and delivery, as well as the human interactions that underlie effective consulting engagements. The course will draw on a variety of resources and guest speakers in the classroom, as well as applied experiences at local firms where teams of students will engage and work with “clients” on current challenges faced by the firm.
CSCH 4050:Business Intelligence 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Admission to Coles College of Business, admission to the Coles College Scholars program, and CSCH 4040 ; Non-business Majors: Not available to non-business majors.
This course will walk students through the process of defining problems in business, developing “hypotheses,” determining appropriate data for testing, collecting the data, and analyzing it. The course will leverage the concepts from CSCH 4020, as well as statistics background, and modern technology for dealing with datasets, large and small. There will be a focus on dealing with large data sources, planning business strategies for collecting data over time, and how best to share results.
School of Accountancy
(470) 578-6084
The School of Accountancy aspires to be a nationally recognized leader in influencing the accounting profession by educating our students, performing relevant research, and engaging with the profession.
The School of Accountancy offers an Accounting major that prepares students for careers in the field of Accounting. Graduate programs are also offered (described in the KSU Graduate Catalog). The State of Georgia requires everyone who wishes to be licensed as a Certified Public Accountant (CPA) to have five years of education (150 semester hours), including a baccalaureate degree. Completion of 123 hours is required to earn the Bachelor’s degree; hence 27 additional hours are needed to become a CPA. While these can be undergraduate hours, the faculty recommends that prospective CPAs earn a specialized Master’s degree in Accounting to satisfy the five-year requirement.
The primary objective of Accounting is to provide useful information for economic decisions. It involves measurement, communication and analysis of financial data. Accounting provides the system for collecting and interpreting the information and reporting it to those who need it, whether inside or outside of the organization.
Upon graduation, Accounting majors have a wide range of job opportunities. Many go into public practice (CPA firms), which involves independent auditing, accounting, consulting and tax services provided to clients. This is the traditional path for becoming a CPA. Others choose private accounting, becoming financial, tax, systems or managerial accountants or internal auditors in business and industry. Still others enter the specialized fields of not-for-profit or governmental accounting. Accounting also serves as a solid background for graduate work in any business area or law. Many find rewarding lifetime careers in Accounting; others use it as a stepping-stone to high-level management positions.
All business majors at Kennesaw State University take two Accounting courses, which provide the basic understanding of accounting necessary to support any business program of study. Success in business requires an understanding of accounting. Non-business majors also benefit from taking introductory accounting courses because they learn basic concepts useful in running a business, investing and so forth. The Coles College business law faculty are also housed in the School of Accountancy. All business majors must take one Business Law class. Elective courses are offered in areas such as consumer law, real estate law, and negotiation. Minors are available in both Accounting and Business Law.
Baccalaureate
Formal Minor
ACCT 2100:Introduction to Financial Accounting 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: ENGL 1101 and MATH 1111 or higher; Non-business Majors: ENGL 1101 and MATH 1101 or higher.
An introduction to the language of business. Focuses on financial statements and their use in decision-making. Designed for business and non-business majors.
ACCT 2200:Introduction to Managerial Accounting 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: ACCT 2100
An introduction to how accounting information is used to manage a business. Includes managerial problem-solving techniques and current trends in managerial decision-making.
ACCT 3100:Intermediate Financial Accounting I 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and a grade of “B” or better in both ACCT 2100 and ACCT 2200 ; Non-business Majors: A grade of “B” or better in both ACCT 2100 and ACCT 2200 and permission of the Coles College of Business.
This course focuses on the collection, analysis, and reporting of financial accounting information. The course includes theory and application of financial accounting concepts within the framework of accounting as an information system. The course also covers several technical accounting topics from a preparer’s perspective.
ACCT 3200:Concepts in Federal Taxation 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and a grade of “B” or better in both ACCT 2100 and ACCT 2200 ; Non-business Majors: A grade of “B” or better in both ACCT 2100 and ACCT 2200 and permission of the Coles College of Business.
Focuses on the fundamental principles and concepts applicable to tax liability determination and tax planning, including an introduction to tax research methodology.
ACCT 3300:Accounting Information Systems 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and a grade of “C” or better in ACCT 3100 ; Non-business Majors: A grade of “C” or better in ACCT 3100 and permission of the Coles College of Business.
A continuation of accounting transaction processing concepts; internal controls and systems analysis and design.
ACCT 3396:Cooperative Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, approval of the Coordinator of cooperative education/internships (KSU Career Services), and a grade of “C” or better in ACCT 3100 ; Non-business Majors: Not available to non-business majors.
A supervised work experience program for a minimum of two semesters at a site in business, industry or government. For sophomore, junior or senior level students who wish to obtain successive on the job experience in conjunction with their academic training.
Notes: Co-op credit can be used only in the “Business Electives” area of the BBA.
ACCT 3398:Internship 1-9 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, approval of the Coordinator of cooperative education/ internships (KSU Career Services), and a grade of “C” or better in ACCT 3100 ; Non-business Majors: Not available to non-business majors.
A supervised credit-earning work experience of one academic semester with a previously approved business firm, private agency or government agency. A research paper is required to receive credit. For junior or senior students who wish to participate in an on the job experience in which they may apply their academic training. The work experience may not be with a current employer. The course will be graded on an S/U basis.
Notes: Internship credit can be used only in the “Business Electives” area of the BBA.
ACCT 4050:Intermediate Financial Accounting II 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and a grade of “C” or better in ACCT 3100 ; Non-business Majors: A grade of “C” or better in ACCT 3100 and permission of the Coles College of Business.
A continuation of intermediate financial accounting theory and applications, with a focus on detailed technical topics and specialized problems.
ACCT 4100:Advanced Financial Accounting 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, a grade of “C” or better in ACCT 3100 and ACCT 4050 ; Non-business Majors: A grade of “C” or better in ACCT 3100 , ACCT 4050 , and permission of the Coles College of Business.
Study of specialized topics in financial accounting, including business combinations, consolidations, and partnerships.
ACCT 4150:Auditing and Assurance 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, a grade of “C” or better in ACCT 3100 and ACCT 3300 ; Non-business Majors: A grade of “C” or better in ACCT 3100 , ACCT 3300 , and permission of the Coles College of Business.
This course teaches audit theory, attestation, and assurance services. It focuses on the concepts of risk, control, evidence, and ethics for financial reporting and internal control purposes.
ACCT 4200:Advanced Managerial Accounting 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and a grade of “C” or better in ACCT 3100 ; Non-business Majors: A grade of “C” or better in ACCT 3100 and permission of the Coles College of Business.
Focuses on specialized topics in managerial accounting theory and application.
ACCT 4250:Advanced Taxation 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, a grade of “C” or better in ACCT 3100 and ACCT 3200 ; Non-business Majors: a grade of “C” or better in ACCT 3100 and ACCT 3200 and permission of the Coles College of Business.
A continuation of income tax concepts, types of taxpayers, decision making strategies, tax research and planning, professional standards and ethics, and the relationship and differences between financial and tax accounting.
ACCT 4350:Accounting Systems Audit and Control 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, a grade of “C” or better in ACCT 3100 and ACCT 3300 ; Non-business Majors: A grade of “C” or better in ACCT 3100 , ACCT 3300 , and permission of the Coles College of Business.
The study of the control and security of accounting information systems with an auditing perspective. Topics covered include: The quality of information, information technology (IT) audit process, types of IT audits, ethics, fraud, forensic auditing, computer assisted audit tools and techniques, and IT governance.
ACCT 4400:Directed Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, a grade of “C” or better in ACCT 3100 , and approval of instructor and the Director of the School of Accountancy prior to registration; Non-business Majors: A grade of “C” or better in ACCT 3100 and approval of instructor, the director of the School of Accountancy and the Coles College of Business.
Special topics of an advanced nature not in the regular course offerings.
ACCT 4490:Special Topics in Accounting 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, a grade of “C” or better in ACCT 3100 , and approval of instructor and the Director of the School of Accountancy; Non-business Majors: 60 semester hours, a grade of “C” or better in ACCT 3100 , and approval of the instructor, the director of the School of Accountancy, and the Coles College of Business.
Selected special topics of interest to faculty and students.
ACCT 4600:Governmental and Not-for Profit Accounting 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and a grade of “C” or better in ACCT 3100 ; Non- business Majors: A grade of “C” or better in ACCT 3100 and permission of the Coles College of Business.
Study of accounting and reporting practices for state/local governments and not-for-profit organizations. Course includes consideration of current events and other topical issues related to governments and not-for-profit organizations.
ACCT 4700:Valuation of Closely Held Businesses 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, FIN 3100 , and a grade of “C” or better in ACCT 3100 and ACCT 3200 ; Non-business Majors: FIN 3100 , a grade of “C” or better in ACCT 3100 and ACCT 3200 , and permission of the Coles College of Business.
The study of fundamental concepts and valuation methods used to value a closely held business when there is no established market price. When determining the future benefit stream of a business entity and the associated risk, concepts from finance, economics, accounting and taxation will be incorporated.
BLAW 2200:Legal and Ethical Environment of Business 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: ENGL 1101
Covers torts, contracts, government regulation of business and the legal system. Also addresses ethical issues arising in business internal and external relationships.
BLAW 3400:Negotiation 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 semester hours and permission of the Coles College of Business.
An examination of the theory and practice of negotiation. In addition to reviewing readings, students will participate in simulations and discuss negotiation cases to broaden their negotiating techniques.
BLAW 4100:Advanced Business Law 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 semester hours and permission of the Coles College of Business. BLAW 2200 recommended.
A study of legislation regulating business partner-ships, corporations, commercial paper, secured transactions, sales, consumer credit and bankruptcy.
BLAW 4200:Employment Law 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non business Majors; 60 semester hours and permission of the Coles College of Business. BLAW 2200 recommended.
A study of the influence of law on the personnel function, with special emphasis on discrimination laws and affirmative action issues. Provides an overview of various federal laws such as the National Labor Relations Act, The Fair Labor Standards Act and ERISA.
BLAW 4300:Real Estate Law 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 semester hours and permission of the Coles College of Business. BLAW 2200 recommended.
Designed to provide the business student with an understanding of the nature, sources and principles of real estate law, and its importance in the business environment. Topics include: real property; contracts involving real estate, deeds and titles; transfer of real estate, mortgages, liens, zoning and land use controls, condemnation, real estate agents and landlord-tenant law.
BLAW 4400:Directed Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of instructor and the Director of the School of Accountancy prior to registration; Non-business Majors: Permission of instructor, the director of the School of Accountancy, and the Coles College of Business.
Special topics of an advanced nature not in the regular course offerings.
BLAW 4490:Special Topics In Business Law 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of instructor and the Director of the School of Accountancy; Non-business Majors: 60 semester hours and permission of instructor, the director of the School of Accountancy, and the Coles College of Business.
Selected topics of interest to faculty and students.
BLAW 4500:Franchise Law 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 semester hours and permission of the Coles College of Business. BLAW 2200 recommended.
Designed to provide the business student with an understanding of the nature, sources and principles of franchise law and its importance in the business environment. Topics include: fundamentals of franchising, intellectual property, FTC Rules and disclosure, requirements of franchise registration and business opportunity law and earnings claims.
BLAW 4600:International Law: Business Applications 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 semester hours and permission of the Coles College of Business. BLAW 2200 recommended.
Examines the international legal system and alter-native means of international dispute resolution. Covers laws that determine when and under what conditions companies are allowed to do business abroad. Cases used to explore choosing the most appropriate business relationship and entering the most advantageous agreement.
BLAW 4960:Current Issues in Business Ethics and Law 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 semester hours and permission of the Coles College of Business. BLAW 2200 recommended.
An examination of contemporary issues in legal and ethical behavior in organizations. Stresses the application of ethical principles to business.
Economics, Finance and Quantitative Analysis
(470) 578-6091
The Department of Economics, Finance & Quantitative Analysis offers curricula designed to prepare students for careers in the fields of economics and finance. B.B.A. majors are offered in Economics and in Finance. Minors are offered in both areas also.
Economics is the study of how households and businesses decide what to produce, how to produce it and how to distribute it. It examines how individual households and firms within the economy operate. The emphasis in Economics is on using analytical methods to determine the most efficient means to reach various goals.
Economics graduates have been successful in securing positions in management, sales, financial research, economic planning, and personnel with employers in industry, trade, banking and government. They are also prepared for graduate study in economics, law and business. Within the Economics Major there is a broad range of intellectual challenges. Branches of Economics overlap such diverse areas as politics, mathematics, finance, sociology, history, international business, management and psychology.
Finance has evolved into an analytical discipline dealing with the acquisition and disbursement of funds. The field of Finance shares common borders with at least three other disciplines. Imports include financial analysis from Accounting, risk quantification and valuation theory from Economics, and financing techniques and market savvy from Investments.
Many financial executives rise to the top of the organizational chart. Those with an aptitude for finance include bankers, stockbrokers, financial analysts, portfolio managers, financial consultants, investment bankers and personal financial planners.
Baccalaureate
Formal Minor
ECON 1000:Contemporary Economic Issues 2 Class Hours 0 Laboratory Hours 2 Credit Hours
Learning Support Prerequisites:
Successful completion of all learning support English and learning support Mathematics requirements.
This course provides students with the knowledge and tools necessary to critically examine social and policy issues from an economic perspective. Fundamental economic questions as they relate to individuals, firms, and society in the modern global world are addressed. Students learn about different economic systems, how markets function, the role of government in the economy, the basis for international trade, measurement of macroeconomic performance, and the impact of globalization on living standards and economic growth.
ECON 2100:Principles of Microeconomics 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: MATH 1111 or higher; Non-business Majors: 3 credit hours of MATH numbered 1101 or higher.
Analysis of price and output determination under various market structures, income distribution, resource allocation, domestic problems and international trade. This course is required for Business majors and International Affairs majors.
ECON 2200:Principles of Macroeconomics 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: ECON 2100 and ((MATH 1106 and MATH 1160 ) or MATH 1190 ); Non-business Majors: ECON 2100 and 6 credit hours of MATH numbered 1101 or higher.
Analysis of socioeconomic goals, money and credit systems, theories of national income, employment and economic growth.
ECON 2300:Business Statistics 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: MATH 1111 ; Non-business Majors: MATH 1101
An introduction to descriptive and inferential statistics with an emphasis on business applications. Topics covered include data summarization, probability distributions, sampling methods, confidence intervals, hypothesis testing, online data sources, and ethics in research. Small case studies are used to illustrate statistical applications within business settings.
ECON 3396:Cooperative Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of the Coordinator of cooperative education/internships (KSU Career Services); Non-business Majors: Not available to non-business majors.
A supervised work experience program for a minimum of two academic semesters at a site in business, industry, or government. For sophomore, junior, or senior level students who wish to obtain successive on the job experience in conjunction with their academic training.
Notes: Co-op credit can be used only in the “Business Electives” area of the BBA.
ECON 3398:Internship 1-12 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of the Coordinator of cooperative education/internships (KSU Career Services); Non-business Majors: Not available to non-business majors.
A supervised, credit-earning work experience of one academic semester with a previously approved business firm, private agency, or government agency. A research paper is required to receive credit. For junior or senior students who wish to participate in an on the job experience in which they may apply their academic education. The work experience may not be with a current employer. This course will be graded on an S/U basis.
Notes: Internship credit can be used only in the “Business Electives” area of the BBA.
ECON 4210:Money and Financial Markets 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours, ECON 2200, FIN 3100, and permission of the Coles College of Business.
Analyzes the operation, structure, regulation, and control of financial markets emphasizing the effects on the level and term structure of interest rates, economic activity, and business decisions. Focuses on monetary theory, monetary and fiscal policies, the Federal Reserve System, and financial institutions, markets, and instruments.
ECON 4310:Economic Development in Global Perspective 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and ECON 2200 ; Non-business Majors: 60 credit hours, ECON 2200, and permission of the Coles College of Business.
An analysis of key development issues both as they relate to individual countries and to factors linking countries, such as international trade and capital flows. Topics addressed include savings, investment, technology, demographics, human resources, and economic institutions. Investigates these topics for third world countries and those that are more economically advanced.
ECON 4400:Directed Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of the instructor and department chair prior to registration; Non-business Majors: Approval of instructor and the Coles College of Business.
Special topics of an advanced nature not in the regular course offerings.
ECON 4410:International Trade and Finance 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours, ECON 2200, and permission of the Coles College of Business.
Principles of international trade and finance. Management of foreign operations of the firm within constraints of the international environment. Study of international currency flows, exchange rates and international banking practices.
ECON 4490:Special Topics in Economics and Quantitative Analysis 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of the instructor and department chair; Non-business Majors: Permission of instructor and the Coles College of Business.
Selected special topics of interest to faculty and students. This course may be taken more than once.
Notes: Up to 9 credit hours are permitted.
ECON 4510:Microeconomics 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours, ECON 2200, and permission of the Coles College of Business.
Theory of the determination of price and output in both partial and general equilibrium. Topics include the theory of the firm, consumer behavior, analysis of market structures, welfare economics, social choice, the theory of games, and asymmetric information.
ECON 4530:Public and Urban Economics 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours, ECON 2200, and permission of the Coles College of Business.
This course considers the application of economic models to analyze the role of government in correcting market failures, the effects of taxation and expenditure policies on the allocation of resources, and the distribution of income. There is an emphasis on the optimal provision of public goods, the incidence and behavioral effects of taxes, regulation of externalities, public choice and the spatial organization of the economy.
ECON 4550:The Economics of Strategy 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and ECON 2200 and ECON 2300 ; Non-business Majors: 60 credit hours, ECON 2200 and ECON 2300, and permission of the Coles College of Business.
An economic analysis of the fundamental issues that underpin the firm’s strategic pricing, production, and resource allocation decisions in alternative competitive environments. Topics include the horizontal, vertical and corporate boundaries of the firm, the nature of competitive markets and competitive interactions among firms, how the firm positions itself to compete, and how the firm designs its organizational architecture to support its competitive goals.
ECON 4610:Macroeconomics 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours, ECON 2200, and permission of the Coles College of Business.
Analysis of the determination of output, employment, interest rates, and income with emphasis on the influence of fiscal and monetary policy.
ECON 4710:Econometrics 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and ECON 2300 ; Non-business Majors: 60 credit hours, ECON 2200, and ECON 2300 or MATH 1107, and permission of the Coles College of Business.
Study of the tools used for estimating and forecasting demand, revenue and cost, as well as demographic characteristics of importance to an individual in a business decision-making position.
ECON 4750:Multivariate Data Analysis 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and ECON 2300 ; Non-business Majors: 60 credit hours, ECON 2200, and ECON 2300 or MATH 1107, and permission of the Coles College of Business.
The theory and application of quantitative methods of data analysis. Emphasis is on the application of statistical principles to empirical model building in business and economics. Topics include regression analysis, analysis of variance, factor analysis, discriminant analysis, parametric and nonparametric tests, sampling techniques, and experimental design.
ECON 4760:Business Forecasting 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and ECON 4710 ; Non-business Majors: 60 credit hours, ECON 4710 or STAT 3130, and permission of the Coles College of Business.
Econometric and time series methods for forecasting business and economic data are introduced. Specific topics include: basic graphic methods for analyzing data; modeling forecasting trend and seasonality; ARMA modeling of time series; unit root and ARIMA process; forecasting volatility; evaluation and comparison of forecasting models.
ECON 4850:Decision Analysis and Simulation 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and ECON 2300 ; Non-business Majors: 60 credit hours, ECON 2200, and ECON 2300 or MATH 1107, and permission of the Coles College of Business.
The theory and application of stochastic decision models. Emphasis is on the application of probability and simulation techniques to structure decision problems in business and economics. Topics include measurement of risk, decision processes, decision analysis, and static and dynamic simulation models.
FIN 2500:Consumer Finance 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Learning Support Prerequisites:
Completion of all Learning Support English an Mathematics courses, if required
A nontechnical course designed to develop an understanding of the basic principles and techniques as they apply to personal income, spending and investing. Emphasis is placed upon financial planning, budgeting, saving, home ownership, estate planning, and retirement.
Notes: This course is for non-business majors. This course will not count for business majors.
FIN 3100:Principles of Finance 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours including ACCT 2100, ACCT 2200, ECON 2100, ECON 2200, and permission of the Coles College of Business.
An introductory course designed to develop knowledge of the basic concepts, principles, and functions of managerial finance. Topics include the time value of money, valuation of bonds and stocks, financial analysis, working capital management, capital budgeting, and capital structure strategies.
FIN 3396:Cooperative Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, FIN 3100 , and approval of the Coordinator of cooperative education/internships (KSU Career Services); Non-business Majors: Not available to non-business majors.
A supervised work experience program for a minimum of two academic semesters at a site in business, industry, or government. For sophomore, junior, or senior level students who wish to obtain successive on the job experience in conjunction with their academic training.
Notes: Co-op credit can be used only in the “Business Electives” area of the BBA.
FIN 3398:Internship 1-12 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, FIN 3100 , and approval of the Coordinator of cooperative education internships (KSU Career Services); Non-business Majors: Not available to non-business majors.
A supervised, credit-earning work experience of one academic semester with a previously approved business firm, private agency, or government agency. A research paper is required to receive credit. For junior or senior students who wish to participate in an on the job experience in which they may apply their academic education. The work experience may not be with a current employer. This course will be graded on an S/U basis.
Notes: Internship credit can be used only in the “Business Electives” area of the BBA.
FIN 4220:Corporate Finance 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours including FIN 3100 and permission of the Coles College of Business.
Application of the principles and concepts of finance to the acquisition and management of corporate assets and financial resources, the management of the firm’s capital structure, and development of dividend policy.
FIN 4260:Short Term Financial Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours including FIN 3100 and permission of the Coles College of Business.
Focuses on the structure and functioning of payment systems, the management of short-term assets and short-term liabilities of the business firm, and the impact of computer and communications technologies on financial management systems.
FIN 4320:Fixed Income Securities 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours including FIN 3100 and permission of the Coles College of Business.
This course provides students with knowledge of the fixed-income markets. The course will cover the pricing and risk management of fixed-income securities, and an introduction to fixed-income derivatives. It covers interest rate management, product fundamentals, and portfolio strategies. This course is a valuable preparation for students interested in taking the Chartered Financial Analysts (CFA) examination.
FIN 4360:Investments 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours including FIN 3100 and permission of the Coles College of Business.
This course provides students with working knowledge of equity securities and portfolio management with an emphasis on the fundamental trade-off between risk and return. The course covers securities markets, efficient diversification, asset pricing models, and investment strategies of individual and institutional investors. It also introduces students to bonds and financial derivative products.
FIN 4400:Directed Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, FIN 3100 , and approval of instructor and department chair prior to registration; Non-business Majors: FIN 3100 and approval of the instructor, department chair, and permission of the Coles College of Business.
Special topics of an advanced nature not in the regular course offerings.
FIN 4420:International Financial Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours including FIN 3100 and permission of the Coles College of Business.
Investigates the implications for financial decision making rules and policies that result from consideration of an international financial perspective.
FIN 4460:Financial Statement Analysis 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours, FIN 3100, and permission of the Coles College of Business.
This course focuses on financial statement users, their information needs, and how effective financial statement analysis addresses those needs. Students will be instructed in methods to assess the financial health and performance of a firm to make realistic valuations and sound financial decisions (e.g., as to investing, lending, liquidity, and risk) in light of industry and economic conditions.
FIN 4490:Special Topics in Finance 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, FIN 3100 , and approval of instructor and department chair; Non-business Majors: FIN 3100 and approval of the instructor, department chair, and permission of the Coles College of Business.
Selected special topics of interest to faculty and students. This course may be taken more than once.
FIN 4520:Financial Derivatives and Financial Engineering 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours including FIN 3100 and permission of the Coles College of Business.
This course is designed to help students gain a thorough understanding of the roles of futures, options, and other financial derivatives in allocating risk; the design of financial derivatives; the valuation of financial derivatives; and their applications to financial risk management problems.
FIN 4560:Behavioral Finance 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA requirement and FIN 3100 ; Non-business Majors: 60 credit hours including FIN 3100 and permission of the Coles College of Business.
The tools and applications of behavioral finance are presented. Topics include expected utility, prospect theory and mental accounting; conventional finance and challenges to market efficiency; heuristics and biases, overconfidence and emotion; financial decision-making stemming from psychology; behavioral explanations of observed behavioral anomalies; aggregate stock market puzzles; and retirement and pensions.
FIN 4620:Financial Management of Financial Institutions 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours including FIN 3100 and permission of the Coles College of Business.
Financial decision making concepts are applied to the particular financial management issues of financial institutions, including funds acquisition and management of operations and capital investments.
FIN 4660:Advanced Corporate Finance 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 4220 ; Non-business Majors: 60 credit hours, FIN 4220, and permission of the Coles College of Business.
This course provides an in-depth coverage and quantitative analysis of the firm’s decisions to raise capital publicly, privately, domestically, and globally. The course also covers restructurings of debt obligations (bond refunding, exchange and tender offers), and equity/asset restructurings.
RE 3400:Principles of Real Estate 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 Non-business Majors: 60 credit hours, FIN 3100, and permission of the Coles College of Business.
Students are introduced to the principles of real estate analysis and utilization. Subjects include the nature of real property; the legal instruments involved in real property transactions; market analysis and the determinants of real estate values; the appraisal process; investment and financial analysis; and the public policy aspects of real estate planning and utilization.
RE 4500:Real Estate Finance 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and FIN 3100 ; Non-business Majors: 60 credit hours, FIN 3100, and permission of the Coles College of Business.
Examines the principles and procedures of real estate appraisal, the transfer process for property, and financing methods for residential and commercial real estate. Studies the income and cost of developing and managing real property and analyzes real estate as an investment.
Information Systems
(470) 578-7763
http://coles.kennesaw.edu/departments_faculty/is.htm
The Department of Information Systems offers three degree programs: (1) a Master’s of Science in Information Systems-a 36-hour applied program which prepares graduates to excel as IT leaders in the global economy; (2) a Bachelor of Business Administration with a Major in Information Security and Assurance; and (3) a Bachelor of Business Administration with a Major in Information Systems. Both baccalaureate degree programs lead to careers in the field of information technology.
In addition, the Department offers two Certificate programs: (1) a Certificate in Information Security, and (2) a Certificate in Information Systems. The Certificate in Information Security prepares students to protect the information and technology assets of organizations. The Certificate in Information Systems prepares students to use technology in their workplace, with foundation skills in web development and database. Both Certificates allow the students to increase marketability and add an important credential to their resume.
The Department offers courses in a variety of formats to meet the needs of traditional and non-traditional students. Courses are offered in the traditional, face-to-face format, as well as online or in the hybrid format (part in-class and part online). The Department also has an active co-op/internship program that allows students to gain valuable experience in the IT field.
Baccalaureate
Certification
Formal Minor
IS 3396:Cooperative Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, approval of the coordinator of cooperative education/internships (KSU Career Services), and IS 3100 ; Non-business Majors: Not available to non-business majors.
A supervised credit-earning work experience for a minimum of two academic semesters with a previously approved business firm, private agency, or government agency. For sophomore, junior, or senior students who wish to obtain on-the-job experience in conjunction with their academic education.
Notes: Co-op credit can be used only in the “Business Electives” area of the BBA.
IS 3398:Internship 1-9 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, approval of the coordinator of cooperative education/internships (KSU Career Services), and IS 3100 ; Non-business Majors: Not available to non-business majors.
A supervised credit-earning work experience for one academic semester with a previously approved business firm, private agency, or government agency. A research paper is required to receive credit. For junior and senior students who wish to participate in an on-the-job experience in which they may apply their academic education. The work experience may not be with a current employer. The course will be graded on an S/U basis. The number of credit hours applicable to degree requirements is limited.
Notes: Internship credit can be used only in the “Business Electives” area of the BBA.
IS 3940:Data Warehousing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, IS 3100 , and IS 3280 ; Non-business Majors: IS 3280 and permission of the Coles College of Business.
This course provides an overview of planning, designing, building, populating a successful data warehouse and business intelligence system. Topics covered in this course include business requirement analysis, dimensional modeling, physical design, extraction-transformation-load (ETL) design and development, Analysis Service Online Analytical Processing (OLAP) database, and data mining.
IS 4540:Data Mining 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and IS 3100 ; Non-business Majors: Math 1107 (or equivalent) and permission of the Coles College of Business
Data Mining is the process of extracting useful information from data sets. It involves exploring and analyzing data sets to discover meaningful and valuable information. This course covers major data mining techniques including but not limited to data visualization, association analysis, classification, clustering, trend analysis, prediction, neural networks, text and web mining, and their applications in business. Various data analysis and data mining tools will be used to create analytical applications and achieve data mining goals.
ISA 3330:Information Security Approach to Crisis Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement. This course may not be sued toward the ISA major; Non-business Majors: Permission of the Coles College of Business and completion of 60 semester hours.
This course is an interdisciplinary examination of detailed aspects of contingency planning and crisis management. It includes disaster recovery planning, business continuity planning, and a complete and detailed treatment of crisis management. Students will learn to develop and execute plans for implementing contingency operations when critical functions are disrupted.
ISA 4805:Penetration Testing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and a grade of “C” or better in ISA 3210 , and ISA 3200 , and permission of Coles College of Business for non-business majors
This course contains a detailed examination of real world information security knowledge, enabling recognition of vulnerabilities, exploitation of system weaknesses, and implementation of safeguards against threats. Through hands-on exercises and a final project students will learn the art of penetration testing. Students who complete this course will be equipped with the knowledge necessary to analyze and evaluate systems security.
Management and Entrepreneurship
(470) 578-6552
The Department of Management & Entrepreneurship curriculum is designed to prepare students for leadership roles in the field of management. The Department offers a B.B.A. major in Management, and minors in Management and in Operations & Purchasing. The B.B.A. Management major can be completed online.
Management is the process of planning, organizing, staffing, directing and controlling activities in an organization that will result in the achievement of a common goal. Managers make decisions and direct resources so that organizational goals and objectives are achieved.
Within the Management major, students may choose a general program of study or choose to specialize in a particular area of management such as: Human Resource Management, Entrepreneurship, or Operations and Supply Chain Management.
Formal Minor
Other Programs
BUSA 1000:Introduction to Business 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Freshman or Sophomore standing; Non-business Majors: None.
Broad-spectrum analysis of business enterprise, its nature, environment, organization, management, operation and control procedures.
BUSA 4490:Special Topics in Business Administration 1-3 Credit Hours
Prerequisite: Prerequisite: Business Majors: Sophomore GPA Requirement and approval of instructor and the Associate Dean for Undergraduate Business Programs; Non-business Majors: Approval of instructor, the Associate Dean for Undergraduate Business Programs, and the Coles College of Business.
Selected special topics of interest to faculty and students
ENTR 4001:Entrepreneurial Mind 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA requirement, and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business
Using an experiential, applied approach and global perspective, this course introduces students to the fundamentals of an entrepreneurial mindset consisting of creatively encouraging big dreams and than identifying and differentiating between ideas and opportunities. It introduces the four key elements of entrepreneurship: mindset, resource acquisition, adaptive planning and creating value It serves as a framework and catalyst to stimulate entrepreneurial motivation and action to create new ventures.
ENTR 4002:Venture Creation 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA requirement, ENTR 4001 ; Non-business Majors: ENTR 4001 and permission of the Coles College of Business
As an introduction to creating value for an entrepreneurial venture, this course provides information to increase students’ awareness of the importance of being both externally-centric (focusing on definitions of value from the customer perspective) and internally-directed. This is achieved by developing and implementing strategies that meet customer expectations and satisfy the objectives of the new venture.
ENTR 4003:Venture Funding 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA requirement, ENTR 4001 ; Non-business Majors: ENTR 4001 and permission of the Coles College of Business
Students identify and examine different types of financing, differentiate between venture capital and angel investor funding, and locate alternative financing (such as crowd-funding, peer-to-peer lending, micro-loans, and SBA loans). Additionally, students learn how to determine the value of a new venture. The course explores sourcing and acquiring financial resources that are required in new venture start-ups. Exit strategies including mergers, acquisitions, firm sales, and initial public offerings (IPOs) are examined.
ENTR 4004:Venture Commercialization 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA requirement, ENTR 4002 , ENTR 4003 ; Non-business Majors: ENTR 4002, ENTR 4003 and permission of the Coles College of Business.
This course integrates the aspects of developing the entrepreneurial mindset, creating market value, financing the venture, and commercializing the opportunity for a new for-profit, enterprise initiative (Intrapreneurship) or social business venture. The students execute the action phase of the business plan, engage capital strategies, secure charter customers, interview community entrepreneurs, and formally pitch the new venture for critique by entrepreneurs or venture capitalists.
ENTR 4400:Directed Study 1-3 Class Hours 0 Laboratory Hours 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and permission of instructor and department chair prior to registration; Non-business Majors: Permission of instructor and the Coles College of Business.
Special topics of an advanced nature not in the regular course offerings.
ENTR 4490:Special Topics in Entrepreneurship 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and permission of instructor and department chair prior to registration; Non-business Majors: Permission of instructor and the Coles College of Business.
Selected topics of interest to faculty and students.
MEBU 2270:Entertainment Media Production 2 Class Hours 1 Laboratory Hours 3 Credit Hours
Prerequisite: Permission of MEBU Director and class instructor
This course is designed to equip students with the skills to gain a basic working knowledge of media production as it applies to the entertainment industry. Specifically, students are introduced to audio and video production techniques through hands-on learning modules, relevant lectures, and real world technology project development and implementation. This course will establish a solid foundation for both immediate student application and further specialized media production studies.
MEBU 3370:Fundamentals of Audio Production and Technology 2 Class Hours 1 Laboratory Hours 3 Credit Hours
Prerequisite: A grade of “C” or better in MEBU 2270
This course provides students with fundamental learning opportunities focused specifically on the field of audio production & technology. Students will gain specialized knowledge, vocabulary, and skills related to audio recording techniques, the principles of sound and hearing, computer software/hardware, live sound production, studio equipment, and a broad range of audio production competencies. Students learn through a balance of relevant lectures, hands-on workshops, and real-world recording, mixing, and mastering projects.
MEBU 4470:Advanced Audio Production and Technology 2 Class Hours 1 Laboratory Hours 3 Credit Hours
Prerequisite: A grade of “C” or better in MEBU 3370
This course is an advanced exploration into audio recording techniques and studio production. This course is taught in the classroom and a professional studio environment providing students with an immersive experience to learn, practice, and implement real-world audio production techniques. Students will gain up-to-the-minute skills by utilizing state-of-the-art recording equipment and shadowing audio industry professionals. Students will gain practical audio project management and implementation experience by overseeing a large-scale recording studio project.
MGT 3100:Management and Behavioral Sciences 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours and permission of the Coles College of Business.
This course introduces students to the field of management, focusing on basic principles and concepts applicable to all types of organizations. The evolution of functional and behavioral aspects of management and organization theory are presented in the context of political, societal, regulatory, ethical, global, technological and demographic environmental forces.
MGT 3190:Business, Ethics, and Society 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours and permission of the Coles College of Business.
This course examines the relationship between business and society and the role of ethics in employee and managerial decision-making and behavior. Using a stakeholder management approach, the course explores uses and potential abuses of business power on internal and external stakeholders. Models for integrating ethical concerns into business decisions are examined.
MGT 3200:Operations Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and ECON 2300 ; Non-business Majors: MGT 3100, ECON 2300, and permission of the Coles College of Business.
Generic modeling techniques are applied to the planning, operation and control of the production of goods and services. Topics include: quality control, facility location and layout, material requirements planning and project scheduling.
MGT 3396:Cooperative Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of the Coordinator of cooperative education/internships (KSU Career Services); Non-business Majors: Not available to non-business majors.
A supervised work experience program for a minimum of two academic semesters at a site in business, industry or government. For sophomore, junior or senior level students who wish to obtain successive on the job experience in conjunction with their academic training.
Notes: Co-op credit can be used only in the “Business Electives” area of the BBA.
MGT 3398:Internship 1-9 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of the Coordinator of cooperative education/internships (KSU Career Services); Non-business Majors: Not available to non-business majors.
A supervised, credit-earning work experience of one academic semester with a previously approved business firm, private agency or government agency. A research paper is required to receive credit. For junior or senior students who wish to participate in an on the job experience in which they may apply their academic training. The work experience may not be with a current employer. The course will be graded on an S/U basis.
Notes: Internship credit can be used only in the “Business Electives” area of the BBA.
MGT 3600:Introduction to International Business 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours and permission of the Coles College of Business.
An introduction to the global business environment, this course examines the discrete and interactive effects of the geographic, historical, sociocultural, political/legal, economic and technological forces that shape international commercial activity and its consequences.
Notes: Offered as an online course.
MGT 4001:Managing Organizations 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
Where, what, and how do managers manage? This course introduces students to the “world of a manager” and provides a framework for management majors. Starting with the big picture, students learn about the various external factors that impact organizations, structure, and culture. Internal factors including leadership, teaming, problem-solving and managing communications are also addressed.
Notes: MGT 4001 and MGT 4160 cannot both be used. MGT 4001 and MGT 4170 cannot both be used.
MGT 4002:Managing People 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 4001 ; Non-business Majors: MGT 4001 and permission of the Coles College of Business.
People are an organization’s most valuable assets. This course provides students with an understanding and capability to manage these assets (self and others) to support the goals of the organization. It covers the human resource practices and people management skills used to attract, motivate, develop, and retain employees. Students also develop self-management skills and personal career growth strategies to enhance their professionalism and employability.
Notes: MGT 4002 and MGT 4160 cannot both be used. MGT 4002 and MGT 4170 cannot both be used.
MGT 4003:Managing Projects 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 4001 ; Non-business Majors: STAT 3125 for students in the College of Science and Mathematics, all other Non-business majors require permission of the Coles College of Business.
In this course, students learn to complete organizational projects on time and on budget. This course introduces students to project management (PM) from both a process and project tool standpoint. Students focus on understanding project definition and scope, resource allocation, task dependencies and risk management. Students also learn how to use PM software in the context of managing a team project.
MGT 4004:Managing Your Company 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirment, ECON 2300 , FIN 3100 , MKTG 3100 , MGT 3200 , MGT 4002 , and MGT 4003 ; Non-business Majors: Permission of the Coles College of Business.
In this course, students learn to develop a long-term vision and competitive strategy for a company. Students learn to balance short-term objectives with long-term strategic goals. They learn to recognize interactions among the internal factors (resources and processes) and external environments, and the impact of both on performance. Students also demonstrate their ability to make decisions, and to analyze, justify, and professionally communicate the results of those decisions.
Notes: MGT 4004 and MGT 4120 cannot both be used.
MGT 4121:Entrepreneurship and Creativity 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 hours and permission of the Coles College of Business.
Introduction to entrepreneurship. Students will develop comprehensive business plans for new ventures or for the expansion of existing small businesses through a disciplined approach to creatively visualizing future opportunities. Attention will focus on managing risk and creativity. Topics include: personal assessment; opportunity analysis; feasibility analysis; venture finance; and budgeting.
MGT 4122:Venture Analysis 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
A course that applies the concepts of small business management, entrepreneurship and creativity to the analysis of complex business problems faced by new ventures and existing small businesses. Case studies will be used to develop students’ ability to identify and solve problems. Work will continue on personal startup projects and business plans.
MGT 4123:Family Business Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
This course explores the unique challenges and opportunities involved in owning and/or managing a family business. By attending the class, students learn to identify and address challenges related to responsible ownership, succession, corporate governance, family governance, professionalization, and family office. Both family and non-family members’ perspectives are explored and addressed.
MGT 4124:Franchise Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
Franchise Management is an introduction to the field of franchising as it concerns the franchiser (the business who grants the business rights to franchisees), and the franchisee (the individual or business who obtains the rights to operate the franchised business in accordance with the chosen method to produce or sell the product or service). It covers the body of knowledge on how to expand an existing business through domestic or international franchising as well as how to analyze and decide how to buy and manage a franchise.
MGT 4125:International Entrepreneurship 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business; NACE Grant Students: None.
An examination of the role of the entrepreneur in creating new international business ventures. This course provides students with both a theoretical and practical understanding of new venture creation in the international marketplace, including extensions of domestic enterprises and new enterprises.
MGT 4130:Commercial Real Estate Ventures 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement andMGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
This course addresses the acquisition, development, operation, and disposition of commercial real estate properties, with a special emphasis on shopping centers. Dimensions of inquiry include: ethical decision making, specific legal requirements associated with real estate ventures, and stakeholder (developers, investors, local communities, and public sector) analysis.
MGT 4161:Organizational Communications 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
This course develops student understanding of communication processes within organizations, increases ability to diagnose and deal with organizational communication problems, and enhances skills in using communication to improve individual, group, and organization-wide effectiveness.
MGT 4171:Employee and Labor Relations 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 4002 or MGT 4170; Non-business Majors: MGT 4002 or MGT 4170 and permission of the Coles College of Business.
The study of employee and labor relations includes union organizing, collective bargaining, labor legislation, contract negotiation, grievance resolution, arbitration, and international labor movement issues. Alternative dispute resolution methods, cooperative labor/management policies and practices, and union-free work environments are covered.
MGT 4172:Compensation and Reward Systems 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 4002 or MGT 4170; Non-business Majors: MGT 4002 or MGT 4170 and permission of the Coles College of Business.
Compensation systems and practices that attract, motivate, and retain employees are investigated in this course. Topical areas include wage and hour regulations, job evaluation, pay structure development, incentive systems, merit pay decision making, and strategic benefit systems design.
MGT 4173:Human Resource Selection 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 4002 or MGT 4170; Non-business Majors: MGT 4002 or MGT 4170 and permission of the Coles College of Business.
This course focuses on the acquisition, selection, and placement of human resources to maximize organizational effectiveness. Topics include strategic human resources planning, EEO requirements, labor force forecasting, job analysis methods, recruitment practices, employee selection techniques, and testing procedures that increase employee-job fit.
MGT 4174:International Human Resource Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
This course focuses on human resource management functions required to implement international or global strategy. Areas examined include international recruitment and selection, performance management, training and development, compensation, labor relations, management of expatriates and their repatriation, dealing with host country nationals, and career management in the international context. Special topics include human resource law and issues in specific countries outside the U.S. and managing a multicultural labor force in the U.S.
MGT 4185:Technology Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business
This course focuses on the management of technologies within organizations. Specific topics include the management of innovation, technological development, research and development, the justification and strategic implications of new technologies, and the development of a technological strategy. The management of both manufacturing and information technologies will be emphasized.
MGT 4190:International Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
This course deals with the basic managerial functions in an international enterprise. It explores the theoretical and practical aspects of managing international business operations, and deals with multi-cultural and global issues of managing the business expansion beyond the domestic market. It portrays the difficulties of managing enterprises that cross national borders and have to deal with cultural diversity, and diversity in socio-political and economic systems.
MGT 4199:Strategic Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA requirement. Students must have completed all the required Upper-Division Business Core courses including ECON 3300 , FIN 3100 , MGT 3100 , MGT 3200 and MKTG 3100 . This course is taken in the last or next-to-last semester in the B.B.A. program. Non-business Majors: Not open to non-business majors.
This course emphasizes an integrative, multifunctional, general management perspective of the organization and its long-term survival in a global economic environment. It builds the knowledge base and analytical skills required for managing a business enterprise. Components include situation analysis, strategy formulation, evaluation, and choice, as well as strategy implementation at different organizational levels, and under different contextual conditions. The course enables the refinement of the student’s communication and presentation skills, as well as the interpersonal abilities necessary for accomplishing group tasks. Integrating multiple business disciplines, it serves as the capstone course in the business curriculum.
MGT 4200:Family Business Consulting 6 Class Hours 0 Laboratory Hours 6 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
This course explores both consulting practices and the challenges faced in family business. In addition to introducing the concepts and tools in both these areas, the course provides real-world insights via interaction with family business owners and professionals from local and regional consulting firms. The course includes on-site visits to family businesses where students apply what they have learned in class and analyze problems and develop plans to assist these companies.
MGT 4400:Directed Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and permission of instructor and department chair prior to registration; Non-business Majors: Permission of instructor and the Coles College of Business.
Special topics of an advanced nature not in the regular course offerings.
MGT 4476:Contemporary Global Business Practices 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and 90 semester hours including MGT 3100 and MGT 3600 ; Non-business Majors: MGT 3100, MGT 3600 and permission of the Coles College of Business.
This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.
Notes: MGT 4476 and MKTG 4476 cannot both be used.
MGT 4490:Special Topics in Management 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and permission of instructor and department chair prior to registration; Non-business Majors: Permission of instructor and the Coles College of Business.
Selected topics of interest to faculty and students.
MGT 4700:Hospitality Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3100 ; Non-business Majors: MGT 3100 and permission of the Coles College of Business.
This survey course provides students with an understanding of the Hospitality Industry and the role it plays in the both the U.S. and global economies. This course provides an overview of hospitality management areas such as lodging, food service, travel, and entertainment and career opportunities in each area. The main goal of the course is to expose students to the hospitality industry and provide an understanding of the unique aspects of managing businesses in this industry.
MGT 4800:International Supply Chain Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3200 ; Non-business Majors: MGT 3200 and permission of the Coles College of Business.
This course examines the key concepts of supply chain management, involving the flows of materials and information among all of the firms that contribute value to a product or service, from the source of raw materials to end customers. The course emphasizes the relationship between a firm and its supply chain partners: primarily the suppliers from whom it purchases its inputs and those who assist in the logistics and distribution of the products. The course has an international emphasis to reflect the trend of increasing partnerships with international suppliers, international transportation providers, and distributors in foreign markets. Supply chain management issues are addressed for both manufacturing and service organizations.
MGT 4850:Managing Process Improvement 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3200 ; Non-business Majors: MGT 3200 and permission of the Coles College of Business.
This course addresses leading-edge manufacturing theory and practice, including the just-in-time manufacturing philosophy, kanban production control systems, group technology, cellular manufacturing, the theory of constraints, the drum-buffer-rope production control system, and VAT analysis. This course extends knowledge beyond what is taught in traditional production and inventory management courses.
MGT 4860:Quality Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3200 . Non-business Majors: MGT 3200 and permission of the Coles College of Business.
This course is an in-depth study of the key concepts and practices of modern quality philosophies and techniques. The opportunities to add value through quality in all phases of business and product life cycles will be identified. Concepts and methods of statistical quality control will be presented.
MGT 4880:Service Operations Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MGT 3200 ; Non-business Majors: MGT 3200 and permission of the Coles College of Business.
The course will focus on developing a clear understanding of services from multiple perspectives. Students will define, diagnose, design, measure, control, and change services with the objective of improving quality and productivity. The course will address important service design issues, competitive issues unique to services, and the extensive interaction between marketing and operations in service organizations.
MGT/MKTG 4476:Contemporary Global Business Practices 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and 90 semester hours including MGT 3100 and MGT 3600; Non-business Majors: MGT 3100, MGT 3600 and permission of the Coles College of Business.
This course will deal with current practices in Global Business. It will examine the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.
Notes: MGT 4476 and MKTG 4476 cannot both be used. Marketing and Professional Sales
(470) 578-6060
The Department of Marketing and Professional Sales curriculum is designed to prepare students for a career in the dynamic and exciting field of marketing and sales. B.B.A. majors are offered in Marketing and in Professional Sales. Minors are offered in both areas also.
Marketing is concerned with the development, delivery, promotion and exchange of a company’s goods and services. As a result, marketing is the pivotal function within the firm that generates income for the business and delivers a standard of living.
The term “marketing” in a broad sense includes individuals’ or organizations’ activities which encourage and facilitate exchanges of values. This includes many non-promotional activities such as research, physical distribution and pricing as applied to goods and services, in both profit and nonprofit contexts.
Career opportunities include such diverse areas as retail store management, industrial selling, marketing research, advertising and others. In addition to a general marketing program, the department has designed three specialized tracks or areas of concentration which focus on Professional Selling, Promotional Communication and Retail Management.
The Professional Sales degree program can lead to a personally satisfying and financially rewarding career in sales, sales management and marketing. Professional Sales is the most common entry-level position in many companies for college students. Further, there are more job openings in professional sales than in any other marketing area. Thus, the Professional Sales degree program provides an avenue of entry into corporations and positions in other marketing functions.
The focus of the Professional Sales Program is on business-to-business or organizational marketing. In addition, the program addresses relationship selling, establishing long term mutually satisfying business relationships. The foundation for this is providing creative and cost effective solutions to the customer’s important problems.
Baccalaureate
Formal Minor
Other Programs
MKTG 3100:Principles of Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement; Non-business Majors: 60 credit hours and permission of the Coles College of Business.
An introduction to the principles of marketing. This course examines the term, “marketing,” in a broad sense to include all those activities of individuals or organizations which encourage and facilitate exchanges of values. This includes many activities such as research, physical distribution, product planning, pricing and promotional activities. These concepts are examined as they apply to marketing of goods and services, in profit and nonprofit sectors, in both domestic and global markets.
Notes: Offered as an online course.
MKTG 3150:Consumer Behavior 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
This course examines the diverse influences of culture, society and psychological processes on consumer purchase patterns. Implications for marketing activities are also discussed.
MKTG 3396:Cooperative Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of Coordinator of cooperative education/internship (KSU Career Services); Non-business Majors: Not available to non-business majors.
A supervised work experience program for a minimum of two academic semesters at a site in business, industry or government. For sophomore, junior or senior level students who wish to obtain successive on the job experience in conjunction with their academic training.
Notes: Co-op credit can be used only in the “Business Electives” area of the BBA.
MKTG 3398:Internship 1-9 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of the Coordinator of cooperative educational/internship (KSU Career Services); Non-business Majors: Not available to non-business majors.
A supervised, credit-earning work experience of one academic semester with a previously approved business firm, private agency or government agency. A research paper is required to receive credit. For junior or senior students who wish to participate in an on the job experience in which they may apply their academic training. The work experience may not be with a current employer. The course will be graded on an S/U basis.
Notes: Internship credit can be used only in the “Business Electives” area of the BBA.
MKTG 3410:Professional Selling 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
This course examines the role of personal selling in the firm’s marketing strategy, model of communication and specific methods of selling. All students will be required to develop and deliver effective sales presentations.
MKTG 3800:Entertainment Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
An introduction to the marketing practices of the entertainment industry. Industry terms, marketing strategies and tactics, recent developments and trends will be examined for major sectors of the entertainment industry including movie, music, television, theater, publishing, gaming, hospitality, and sports sectors. The course will also focus on product placement, celebrity source usage, product tie-ins, cross promotion, licensing, and other current marketing practices in the entertainment industry.
MKTG 4100:Marketing Research 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100 and ECON 2300 . Non-business Majors: MKTG 3100, ECON 2300, and permission of the Coles College of Business.
An examination of the marketing research process as an information providing activity supporting management decision-making. The course covers definition of the research problem, selecting and planning of a research design, measurement and scaling, questionnaire construction, and data analysis and interpretation. Students are required to use a statistical software package for data management and analysis.
MKTG 4300:Basic Retailing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
This course is an introduction to retailing as a business institution. Retailing involves selling goods and services to the final consumer. Students describe and evaluate activities, procedures and decisions related to the operation of a retail unit.
MKTG 4350:Retail Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 . Non-business Majors: MKTG 3100 and permission of the Coles College of Busines.
An examination of the practices and methods of retail distribution and merchandising as a rapidly changing part of the total marketing process, involving both large and small firms.
Notes: MKTG 4300 recommended but not required as a prerequisite
MKTG 4400:Directed Study 1-3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of instructor and department chair prior to registration; Non-business Majors: Permission of the instructor, department chair, and the Coles College of Business.
Special topics of an advanced nature not in the regular course offerings.
MKTG 4430:Market Analysis 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100 , andECON 2300 . Non-business Majors: MKTG 3100, ECON 2300, and permission of the Coles College of Business.
This course develops skills in locating, selecting and using appropriate information sources for making and using market measurements in the planning and management of marketing and sales operations. Students learn tools for estimating demand and forecasting industry and company sales and how to use these measures in selecting market targets, designing sales territories, assigning sales quotas and planning customer contract programs.
MKTG 4450:Sales Management 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
A study of planning, organizing, staffing, directing and controlling of the sales force in developing an effective marketing organization.
MKTG 4476:Contemporary Global Business Practices 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and 90 semester hours including MKTG 3100 and MGT 3600 ; Non-business Majors: MGT 3100, MGT 3600, and permission of the Coles College of Business.
This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.
Notes: MKTG 4476 and MGT 4476 may not both be taken.
MKTG 4490:Special Topics in Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of instructor and department chair; Non-business Majors: Permission of the instructor, department chair, and the Coles College of Business.
Selected special topics of interest to faculty and students.
MKTG 4500:Internet Marketing and Global Business 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
The course focuses on how information technology has created the framework for the emergence of commerce on the Internet. Students will be exposed to the ways that firms are utilizing the Internet to reconstruct their value chains and create/sustain competitive advantage. The impact of this medium on key dimensions of global business operations such as purchasing, manufacturing and marketing will also be addressed.
MKTG 4520:Social Media Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
Social Media Marketing explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. The course examines the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities and how social media is impacting both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.
MKTG 4620:Services Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
An examination of the unique characteristics of service organizations and the increasingly vital role they play in the U. S. economy. By focusing upon the marketing of such diverse services as hotels, hospitals, banking and recreation, the course stresses the importance of tailoring marketing strategies to fit the special needs of service marketers, needs quite different from those of manufacturing organizations.
MKTG 4630:Direct Response Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
A study of the promotional methods that request immediate action or response. Topics include: planning, creating and evaluating of direct response advertising campaigns, introduction to direct mail marketing techniques including lists, catalogs, testing and merchandise selection and the media of direct marketing.
MKTG 4650:Advertising 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
A study of the various elements of advertising. This course emphasizes the strategic applications of advertising and promotion from the perspective of the marketing manager.
MKTG 4666:Marketing for Entrepreneurs 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 or MGT 3100 ; Non-business Majors: MKTG 3100 or MGT 3100, and permission of the Coles College of Business.
This course is an introduction to the marketing practices that focus on the needs of entrepreneurs. Industry terms, entrepreneur-focused marketing strategies and sales tactics, recent developments, trends, and social networking will be examined. Requirements for development of an integrated marketing communications plan for supporting an entrepreneur are stressed.
MKTG 4670:Promotional Strategy 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 4650 ; Non-business Majors: MKTG 4650 and permission of the Coles College of Business.
A study of the various component parts of the promotional mix. Focuses on the development and management of personal selling, public relations, publicity and advertising in implementing marketing strategy.
MKTG 4750:Advanced Selling 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100 , and MKTG 4410 ; Non-business Majors: MKTG 3100, MKTG 4410, and permission of the Coles College of Business.
An in-depth examination of current business trends as they impact the professional salesperson. Particular emphasis is placed on negotiating skills and customer relationship management (CRM), as well as general sales related topics including sales automation and time/territory management. Students will be required to spend time in the field with professional salespeople and to prepare and deliver effective informational and persuasive sales presentations.
MKTG 4820:International Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
A study of the application of the marketing concept in international markets. The course examines how the differences in international environments induced by economic, cultural, legal and other influences necessitate the adaptation of the marketing mix to satisfy consumers. Alternative international market entry strategies, such as exporting and licensing, are discussed.
MKTG 4850:Business to Business Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
A study of special problems and requirements of marketing products to organizational buyers. The course examines organizational buyer behavior, business-to-business promotion, business-to-business sales and the development of industrial products.
MKTG 4870:Sports Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
Sport event marketing is one of the fastest growing career fields in America. The term, “sports marketing” includes the administration, coordination, and evaluation of any type of event related to sport. Examples are from local school and community sport events, not-for-profit and corporate events, intercollegiate sport programs, and amateur and professional league activities such as the Olympic Games and the Super Bowl. The Sports Marketing class is designed to provide the student an opportunity to experience an actual sports event project. The project will be selected by the class, after which a strategic plan will be developed and carried out. This class will be interactive and require the student’s complete participation to be successful.
MKTG 4880:Hospitality and Tourism Marketing 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
The hospitality and tourism market is considered to be the world’s largest and most international in nature. The philosophical foundation and structure for the hospitality and tourism industry are based on marketing concepts. This course assimilates all of the marketing theories, concepts, activities and requirements necessary to succeed in global Hospitality and Tourism commerce.
MKTG 4990:Marketing Strategy 3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100 , MKTG 3150 , and MKTG 4100 ; Non-business Majors: MKTG 3100, MKTG 4100, and MKTG 3150, permission of the department chair, and the Coles College of Business.
The Marketing Strategy course at Kennesaw State University is the “capstone” marketing course that teaches how to integrate all of the different marketing elements, learned in the other marketing courses, into a unified marketing strategy. It teaches all the steps involved in creating a marketing strategy from the analysis of the situation, selection of a sustainable competitive advantage, identification of a target market, and managing of the marketing mix (product, price, place, and promotion).
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