Bachelor of Business Administration Degree
Coles College of Business, Department of Marketing & Professional Sales
Marketing affects us every day of our lives. A field devoted to promoting an organization’s goods and services to potential customers, marketing helps deliver to average consumers a standard of living that would have been inconceivable to previous generations.
Majoring in marketing can lead to a personally satisfying and financially rewarding career in the fields of marketing, sales, or sales management. The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for-profit or nonprofit organizations. Students may choose a general program of study or one of the specialized marketing tracks including marketing communications, retail management, or professional selling.
All business majors must successfully complete BUSA 2150 and the Coles College Sophomore GPA Requirement and be admitted to the ColesUndergraduate Professional Program in order to be approved to take upper-division business courses and graduate with a B.B.A. degree. In addition, all business majors must earn a grade of “C” or better in all business courses counted toward their degree.