MKTG 7760: Marketing Analytics

3 Credit Hours
In this course students learn how data analysis technologies are used to improve marketing decision-making and analysis. The fundamental principles and techniques of data analytics are emphasized, and real-world cases are explored to place data analytics techniques in context, develop data-analytic thinking, and illustrate that proper application is as much an art as it is a science. Students work “hands-on” with data analytics software such as SQL, Tableau, RapidMiner, DataRobot, Python, and Google Analytics.