MKTG 7710: Digital Consumer Behavior

3 Credit Hours
Prerequisite: MKTG 7030
The goal of this course is for students to gain a deeper understanding of the psychologies behind behaviors, judgments, and decision-making, and to gain insight into how to apply them to influence behavior in the digital marketplace. By the end of this course, students should not only be familiar with a large body of consumer behavior literature but should also be able to identify theories as they play out in the real world, and be able to apply behavioral principles to a variety of marketing problems.