GRMN 4401: Applied Professional Skills in German

3 Credit Hours

Prerequisite: GRMN 2001
This course focuses on the practical application of advanced professional skills in German-speaking business environments. Students apply digital marketing strategies, intercultural communication techniques, and project management principles while enhancing their language proficiency. Through hands-on projects using industry-standard tools and authentic materials, students create and execute marketing campaigns, analyze data, and collaborate in cross-cultural teams. The course emphasizes real-world application, preparing students for careers in international business, marketing, and communication by bridging theoretical knowledge with practical skills.

Notes: This course is taught in German.

Course Learning Outcomes
Students who successfully complete this course will be able to:

Apply digital marketing strategies to create professional content in German for various platforms, demonstrating cultural awareness and language proficiency.
Analyze the effectiveness of marketing campaigns and business practices in German-speaking markets, considering cultural differences and their impact.
Implement project management techniques to plan and execute team-based assignments in German, showcasing collaborative problem-solving skills.
Develop a professional portfolio in German that synthesizes applied skills, completed projects, and data-driven decision-making processes.