MKTG 4476: Contemporary Global Business Practices

3 Credit Hours

Prerequisite: MGT 3100 and MGT 3600, 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.

This course is the same as MGT 4476.

Notes: Students must choose either MKTG 4476 or MGT 4476 as both cannot be taken.