PR 4460: Crisis Communication

3 Credit Hours

Prerequisite: COMM 3435 plus 60 credit hours and must be a declared major in the School of Communication and Media. Non-majors: Permission of the School required.
PR 4460 provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective crisis management within organizations. Topics include issues management, risk management, relationship management, crisis planning and preparation, case studies, and developing crisis management plans.