HMGT 4100: Hospitality Marketing and Revenue Management

3 Credit Hours

Prerequisite: HMGT 3300 and (admission to the Coles College undergraduate professional program or student in a Coles College Partner Program).
Students in this course survey common marketing practices and revenue management issues that are unique to the hospitality industry. These practices include sales procedures, revenue management (i.e., setting room rates), the use of technology to maintain a leadership position compared to one’s competitors, building a loyal customer base, a discussion of the relationship of marketing to overall organizational success, and an analysis of a hospitality operation’s annual marketing plan.