ACCT 9601 - Seminar in Behavioral Research

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission into Coles DBA Program and completion of DBA 9001 and DBA 9003.
This course reviews applied behavioral research from the fields of accounting, marketing and management. Research will be introduced that considers how scholars from different fields use topics such as individual differences, judgment, decision making, motivation, and incentives in their research on individual and group or committee behavior. A portion of the course is devoted to specific research phenomena within each student’s field of study. Each topic is introduced through a review of seminal theories and is reinforced with current research that applies or tests those theories.