Mar 04, 2024  
2009-2010 Graduate Catalog 
    
2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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WMBA 6050 - Strategic Marketing

3 Class Hours 0 Laboratory Hours 3 Credit Hours
This course provides a study of the strategic managerial aspects of marketing given the growth of E-Commerce. Topics focus on product, price, promotion, and place in the ethical planning, implementing, and controlling of marketing operations.



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