MKTG 8730 - International Marketing Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: BISM 2100 and MKTG 8030 or their equivalents.
The course focuses on the application of marketing management strategies and tactics in a global economy. Using case studies, the course analyzes how varying environmental forces influence adaptation of the marketing mix and how homogenizing forces influence global standardization of marketing strategy.