Mar 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4666:Marketing for Entrepreneurs

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: (MKTG 3100  and MGT 3100 ), 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course is an introduction to the marketing practices that focus on the needs of entrepreneurs. Industry terms, recent developments, trends, and social networking, and entrepreneur-focused marketing strategies and sales tactics, will be examined. Requirements for development of an integrated marketing communications plan for supporting an entrepreneur are stressed.



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