MKTG 3100:Principles of Marketing

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: [(Grades of “B” or higher in ACCT 2101, ACCT 2102, ECON 2105, and ECON 2106) or Admission to Coles College Undergraduate Professional Program] or [completion of 60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course].
An introduction to the principles of marketing. This course examines the term, “marketing,” in a broad sense to include all those activities of individuals or organizations which encourage and facilitate exchanges of values. This includes many activities such as research, physical distribution, product planning, pricing and promotional activities. The concepts are examined as they apply to marketing of goods and services in profit and nonprofit sectors in both domestic and global markets.