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Dec 21, 2024
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MKTG 8440:Marketing for e-Business3 Class Hours 0 Laboratory Hours 3 Credit Hours Prerequisite: MKTG 8030 or equivalent. This course develops a framework for understanding the forces driving the internet revolution in marketing and business. The course will cover such topics as online behavior, customer support, new product development, branding, pricing, and internet marketing plans.
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