Jun 12, 2024  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 8440:Marketing for e-Business

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 8030   or equivalent.
This course develops a framework for understanding the forces driving the internet revolution in marketing and business. The course will cover such topics as online behavior, customer support, new product development, branding, pricing, and internet marketing plans.



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