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Oct 12, 2024
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MKTG 8030:Strategic Marketing3 Class Hours 0 Laboratory Hours 3 Credit Hours Prerequisite: Admission to the Coles MBA or MAcc program. Development of marketing strategies and programs and their application in firm’s decision-making. Examination of the impact of marketing strategies on firm’s financial performance. Cases, competitive marketing simulations, and marketing plan developments will be used to provide for application experience.
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