MKTG 4750 - Advanced Selling

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100, and MKTG 4410; Non-business Majors: MKTG 3100, MKTG 4410, and permission of the Coles College of Business.
An in-depth examination of current business trends as they impact the professional salesperson. Particular emphasis is placed on negotiating skills and customer relationship management (CRM), as well as general sales related topics including sales automation and time/territory management. Students will be required to spend time in the field with professional salespeople and to prepare and deliver effective informational and persuasive sales presentations.